Technical SEO.pdf
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Technical SEO refers to optimizing a website for search engines by improving crawlability, speed, and other technical factors. Crawlability ensures search engines can access all pages through the robots.txt file. Speed is important for users and search engines; pages should load within 3 seconds. Other technical SEO factors include minimizing 404 errors, implementing HTTPS and SSL certificates, mobile-friendly design, XML sitemaps, and using Google Search Console and Bing Webmaster Tools to monitor performance. Technical SEO lays the foundation for effective marketing through search engines.
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Technical SEO.pdf
- 1. Technical SEO What is technical SEO and why is it important?
- 2. What is techncial SEO? Technical SEO collectively denotes different website and server optimization efforts that help search engine spiders crawl and index your website more effectively.
- 3. Why is technical SEO important?
- 4. Technical SEO is a necessity, not an option.
- 5. The numerous factors contributing to technical SEO create a better experience for your visitors.
- 6. Technical SEO Crawlability and speed for technical SEO
- 7. Crawlability Crawlability refers to the accessibility of your web pages to be crawled and indexed. Thus, it is the most essential and basic thing focused for technical SEO.
- 8. Robots.txt File Robots.txt is a file that tells search engines which pages to crawl and which pages not to crawl. It is placed in the root directory of your website and you can view your robots.txt file by navigating to yourwebsite.com/robots.txt.
- 9. Robots.txt file helps you Prevent crawling of duplicate content
- 10. Robots.txt file helps you Prevent crawling of duplicate content Prevent indexing of unnecessary files on your website like images, videos, etc.
- 11. Robots.txt file helps you Prevent crawling of duplicate content Prevent indexing of unnecessary files on your website like images, videos, etc. Prevent sensitive information from getting exposed
- 12. Speed Page speed is not important for just search engines. They play a greater role for your visitors. Webpages that load slowly are incredibly annoying. Studies have shown that if your webpage takes more than three seconds to open, it is highly likely that more than 53% of your visitors will leave.
- 13. Some of the ways you can improve your site speed are: Switching to a faster DNS (Domain Name System) provider
- 14. Some of the ways you can improve your site speed are: Switching to a faster DNS (Domain Name System) provider Keeping the use of scripts and plugins to a minimum
- 15. Some of the ways you can improve your site speed are: Switching to a faster DNS (Domain Name System) provider Keeping the use of scripts and plugins to a minimum Using web caching
- 16. Some of the ways you can improve your site speed are: Switching to a faster DNS (Domain Name System) provider Keeping the use of scripts and plugins to a minimum Using web caching Compressing your web pages
- 17. Some of the ways you can improve your site speed are: Switching to a faster DNS (Domain Name System) provider Keeping the use of scripts and plugins to a minimum Using web caching Compressing your web pages Compressing your images but not till they get pixelated
- 18. Some of the ways you can improve your site speed are: Switching to a faster DNS (Domain Name System) provider Keeping the use of scripts and plugins to a minimum Using web caching Compressing your web pages Compressing your images but not till they get pixelated Minifying HTML, CSS, and Javascript files by removing unnecessary spaces and comments
- 19. Some of the ways you can improve your site speed are: Switching to a faster DNS (Domain Name System) provider Keeping the use of scripts and plugins to a minimum Using web caching Compressing your web pages Compressing your images but not till they get pixelated Minifying HTML, CSS, and Javascript files by removing unnecessary spaces and comments Using a CDN (Content Distribution Network)
- 20. Technical SEO Other factors impacting technical SEO
- 21. Dead Links/404 Pages Ending up on an ugly 404 error page is the most annoying experience for a website visitor.
- 22. Dead Links/404 Pages Ending up on an ugly 404 error page is the most annoying experience for a website visitor. You should do your best to minimize 404 errors on your website.
- 23. Dead Links/404 Pages Ending up on an ugly 404 error page is the most annoying experience for a website visitor. You should do your best to minimize 404 errors on your website. However, that is easier said than done.
- 24. Dead Links/404 Pages Ending up on an ugly 404 error page is the most annoying experience for a website visitor. You should do your best to minimize 404 errors on your website. However, that is easier said than done. It is also better to pay attention to optimizing the 404 pages.
- 25. Dead Links/404 Pages Ending up on an ugly 404 error page is the most annoying experience for a website visitor. You should do your best to minimize 404 errors on your website. However, that is easier said than done. It is also better to pay attention to optimizing the 404 pages. Add a friendly note; give them frequently navigated pages, the homepage, and other important pages.
- 26. Site Security/HTTPS/SSL Certificate Search engines prefer secure sites over non- secure ones.
- 27. Site Security/HTTPS/SSL Certificate Search engines prefer secure sites over non- secure ones. While many things can be done to elevate your site's security, start by implementing HTTPS.
- 28. Site Security/HTTPS/SSL Certificate Search engines prefer secure sites over non- secure ones. While many things can be done to elevate your site's security, start by implementing HTTPS. You need an SSL (Secure Sockets Layer) certificate to implement HTTPS on your site.
- 29. Mobile Friendly Mobile devices (excluding tablets) account for more than half of online traffic.
- 30. Mobile Friendly Mobile devices (excluding tablets) account for more than half of online traffic. A mobile-friendly website is absolutely essential.
- 31. Mobile Friendly Mobile devices (excluding tablets) account for more than half of online traffic. A mobile-friendly website is absolutely essential. Using mobile-optimized UI/UX, avoiding pop- up ads, improving page speed, etc. improve the mobile-friendliness of your website.
- 32. XML Sitemap A sitemap is a roadmap to your site's structure for the search engines.
- 33. XML Sitemap A sitemap is a roadmap to your site's structure for the search engines. Sitemaps are a huge help if your site is brand new and lacks external backlinks.
- 34. XML Sitemap A sitemap is a roadmap to your site's structure for the search engines. Sitemaps are a huge help if your site is brand new and lacks external backlinks. For any website, sitemaps are a must.
- 35. XML Sitemap A sitemap is a roadmap to your site's structure for the search engines. Sitemaps are a huge help if your site is brand new and lacks external backlinks. For any website, sitemaps are a must. Add sitemaps to your sites and submit them to Google and Bing via Google Search Console and Bing Webmasters Tool.
- 36. XML Sitemap A sitemap is a roadmap to your site's structure for the search engines. Sitemaps are a huge help if your site is brand new and lacks external backlinks. For any website, sitemaps are a must. Add sitemaps to your sites and submit them to Google and Bing via Google Search Console and Bing Webmasters Tool.
- 37. Google Search Console/Bing Webmasters Tools Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft, respectively, that allow you to track, monitor, and improve your website's performance on Google, Bing, and Yahoo.
- 38. Google Search Console/Bing Webmasters Tools Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft, respectively, that allow you to track, monitor, and improve your website's performance on Google, Bing, and Yahoo. Submit your website's XML sitemap to both tools.
- 39. Google Search Console/Bing Webmasters Tools Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft, respectively, that allow you to track, monitor, and improve your website's performance on Google, Bing, and Yahoo. Submit your website's XML sitemap to both tools. These tools also show you a number of visitors, notify you of penalties on your site, show external backlinks, give you an insight on search terms that people use to find you, track technical errors that crawlers detect,etc.
- 40. For an SEO beginner, these technical concepts might be overwhelming.
- 41. Knowing about these factors can help you work better with your development team or webmaster to improve your site's technical SEO.
- 42. The learnings of this lecture can act as a foundation base for the more complicated concepts you'll encounter in the future.
- 43. Thank you!