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Telecom Business Advisory
Mathews Michaels




                            1
Revenue




                                              Cost
         Productivity   Profitability     Containment




                           Expanding
                          Relationships




Business Health Check
Mathews Michaels



                                                        2
Revenue


   New Sales              MAC


                 Total
               Revenue$

Service Contracts
                          Other
  Maintenance




                                  3
Revenue Analysis

• Professional                            • Solution
  Services




                    Labour    Equipment




                    Finance    Services

• Lease, Cash,                            • Maintenance
  Other                                   • Complimentary
                                            Products
                                          • Add-ons




                                                            4
Sales Force Effectiveness
•   Team Structure
•   Success Rate of Individuals and Team
•   Effectiveness of Proposal
•   Effectiveness of Presentations
•   Pipeline or Funnel Analysis
•   Competitive Landscape
•   Performance Management

                                           5
Productivity


          People



Process


                   Results




                             6
Work Force Effectiveness - Process



                                Project Scope
• Sales Agreement                                  • Set Expectations
• Customer Expectations                            • Communicate Plan
                          • Initial Design
• Requirements                                     • Assign Responsibilities
                          • Project Plan
• Money Available                                  • Manage Work Force
                          • Charter
                          • Agreement to Proceed
                                                            Project
       Expectations
                                                          Management




                                                                               7
Work Force Effectiveness - People

•   Team Structure
•   Profitability of Work (New, Service, MAC)
•   Profitability of Customers
•   Service Penetration Rates on New Installs
•   Tech Productivity
•   Performance Management




                                                8
Cost Containment

• Review
   – Fixed Costs
   – Variable Costs
   – Creative Ways to Reduce Costs
• Use of Variable Cost Modeling
• Examination of Fixed Costs




                                     9
Expanded Partnerships

• Financial Solutions
• Complimentary Products and Services
   – Audio Conferencing
   – Web Tools and Collaboration
   – Wireless
   – Professional Services
• New Solutions
• Expanded and Shared Services

                                        10
Business Transformation




Current State   Benchmark      Desired State




                                               11
Key Performance Indicators (KPI)

                            Chart Title


120
100
 80
 60                                          Current
 40                                          Benchmark
  20                                         Desired
   0

       Revenue
                 Margin
                          Profitability


                                                       12
Our Goals and Expectations

• To:
  –   uncover and validate organizational strengths
  –   uncover and find opportunities for improvement
  –   provide concrete means to improve Sales
  –   provide the same for Operations and Finance
  –   introduce new revenue streams
  –   create tangible deliverables to drive results
  –   help improve bottom line profitability




                                                       13
Exercise #1

• Using benchmarking let’s look at a typical $ 5M business
   –   We have four reps that are collectively selling $ 2.5M annually
   –   We have a blended margin of 40%
   –   We have good CSAT ratings
   –   We have 10% attrition in our base
   –   We are making a 10-15% return on the bottom line
• What can we learn from our mix of revenue?




                                                                         14
Revenue




          15
Margin




         16
Gross Profit – 40% Blended




Revenue – Cost of Goods Sold = $ 2M Gross Profit   17
Net Profit – 10-15%




Revenue – All Costs = $500k - $750k Net Profit   18
Questions to Ask?

Sales                               Operations
• Are we netting what we expect     •   Are we effective in delivering our
  from the team and individuals?        solutions on time, on budget?
• Are we leveraging new sales       •   Do we have good CSAT Ratings?
  effectively to generate higher         – What is our attrition rate?
  margin, lower cost revenues?      •   Does Operations and Corporate
• Does everyone sell or at least        generate revenue?
  generate revenue?                      – Can they? How?
• Do we have the right structure?   •   Do we have the right partnerships
• Do we have effective                  in place to drive our desired
  Performance Management in             results?
  place?                            •   Do we have effective Performance
                                        Management in place?

                                                                             19
Questions to Ask?

• What would a 2% increase in margin mean to our net
  profit?
   – $ 100K or a 20% increase to the bottom line
• What would happen if we increased average sales
  per rep per month by $ 10K?
   – $ 30K bottom line
• What would happen if we were able to sell service
  contracts, at time of sale to 50% of all new sales?
   – $ 100K or a 20% increase to the bottom line
  Once Corporate, Fixed and Other Costs are covered little if any additional costs
  apply to incremental revenues
                                                                                     20
Why Mathews Michaels?
• We know the industry
• We have the relevant experience
• We have the necessary expertise
• We understand your business
• We work with your team, compliment your
  existing strategy
• Through you, we get results

                                            21

More Related Content

Telecom Business Advisory Initial Meeting

  • 2. Revenue Cost Productivity Profitability Containment Expanding Relationships Business Health Check Mathews Michaels 2
  • 3. Revenue New Sales MAC Total Revenue$ Service Contracts Other Maintenance 3
  • 4. Revenue Analysis • Professional • Solution Services Labour Equipment Finance Services • Lease, Cash, • Maintenance Other • Complimentary Products • Add-ons 4
  • 5. Sales Force Effectiveness • Team Structure • Success Rate of Individuals and Team • Effectiveness of Proposal • Effectiveness of Presentations • Pipeline or Funnel Analysis • Competitive Landscape • Performance Management 5
  • 6. Productivity People Process Results 6
  • 7. Work Force Effectiveness - Process Project Scope • Sales Agreement • Set Expectations • Customer Expectations • Communicate Plan • Initial Design • Requirements • Assign Responsibilities • Project Plan • Money Available • Manage Work Force • Charter • Agreement to Proceed Project Expectations Management 7
  • 8. Work Force Effectiveness - People • Team Structure • Profitability of Work (New, Service, MAC) • Profitability of Customers • Service Penetration Rates on New Installs • Tech Productivity • Performance Management 8
  • 9. Cost Containment • Review – Fixed Costs – Variable Costs – Creative Ways to Reduce Costs • Use of Variable Cost Modeling • Examination of Fixed Costs 9
  • 10. Expanded Partnerships • Financial Solutions • Complimentary Products and Services – Audio Conferencing – Web Tools and Collaboration – Wireless – Professional Services • New Solutions • Expanded and Shared Services 10
  • 11. Business Transformation Current State Benchmark Desired State 11
  • 12. Key Performance Indicators (KPI) Chart Title 120 100 80 60 Current 40 Benchmark 20 Desired 0 Revenue Margin Profitability 12
  • 13. Our Goals and Expectations • To: – uncover and validate organizational strengths – uncover and find opportunities for improvement – provide concrete means to improve Sales – provide the same for Operations and Finance – introduce new revenue streams – create tangible deliverables to drive results – help improve bottom line profitability 13
  • 14. Exercise #1 • Using benchmarking let’s look at a typical $ 5M business – We have four reps that are collectively selling $ 2.5M annually – We have a blended margin of 40% – We have good CSAT ratings – We have 10% attrition in our base – We are making a 10-15% return on the bottom line • What can we learn from our mix of revenue? 14
  • 15. Revenue 15
  • 16. Margin 16
  • 17. Gross Profit – 40% Blended Revenue – Cost of Goods Sold = $ 2M Gross Profit 17
  • 18. Net Profit – 10-15% Revenue – All Costs = $500k - $750k Net Profit 18
  • 19. Questions to Ask? Sales Operations • Are we netting what we expect • Are we effective in delivering our from the team and individuals? solutions on time, on budget? • Are we leveraging new sales • Do we have good CSAT Ratings? effectively to generate higher – What is our attrition rate? margin, lower cost revenues? • Does Operations and Corporate • Does everyone sell or at least generate revenue? generate revenue? – Can they? How? • Do we have the right structure? • Do we have the right partnerships • Do we have effective in place to drive our desired Performance Management in results? place? • Do we have effective Performance Management in place? 19
  • 20. Questions to Ask? • What would a 2% increase in margin mean to our net profit? – $ 100K or a 20% increase to the bottom line • What would happen if we increased average sales per rep per month by $ 10K? – $ 30K bottom line • What would happen if we were able to sell service contracts, at time of sale to 50% of all new sales? – $ 100K or a 20% increase to the bottom line Once Corporate, Fixed and Other Costs are covered little if any additional costs apply to incremental revenues 20
  • 21. Why Mathews Michaels? • We know the industry • We have the relevant experience • We have the necessary expertise • We understand your business • We work with your team, compliment your existing strategy • Through you, we get results 21

Editor's Notes

  1. Most Organizations focus on and excel, relative to the rest of the business in new sales. So justifiably we need to have effective sales teams to maximize our chance of success. Average top teams get $ 50K per rep or team member per month in new sales PLUS base revenues
  2. Base revenues represent the single biggest margin and opportunity. So all new customers should either produce great profits or extended opportunity to drive more profitable revenues. What percentage of new sales have extended warranty or service, Leases to increase the stickiness and up sell cross sell opportunities?
  3. New sales are key but base revenues drive profitability. How do you cross sell and up sell existing customers? What percentage of customers purchase 3 or more products and services from you? Custoers that do are 17X less likely to leave a supplier if they but 3 or more products or services from them. What is your attrition rate>
  4. In addition to COGS: commissions, corporate and operational costs all come out of gross profit. Commissions equal 8-10% of total sales or 25% of margin. Other corporate costs including Operations (not direct) is another 60-65% or more. That leaves 10-15% return on sales