Designing Teaching: ASSURE
Check out:
Heinich, R., Molenda, M., & Russell, J. D., (1993). Instructional Media and The New
Technologies of Instruction. New York: Macmillan
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Designing Teaching: ASSURE
1. ASSURE Model
Stage What? Example
1 Analyze
learners
Analyze learners’
characteristics
Their competencies
Their learning styles
2 State
objectives
State lesson objectives
Using the ABCD format
3 Select
methods
Select all of the methods,
media, and materials required.
Modify all of the methods,
media, and materials required.
Design all of the methods,
media, and materials required.
4 Utilize
methods
Utilize the methods, media
and materials to implement
the lesson.
5 Require
participation
Require learner participation
in all of the lessons.
6 Evaluate
learners
Evaluate learner outcomes
with objectives and revise as
necessary.
2. The ABCD Format
Steps Description
A Audience The audience is the group of individuals who are targeted
for instruction.
While at first this seems straight forward, many times
employees will ask “will I get anything out of this
training?” or “should I attend this training?” or “who is
supposed to go to this training?”
Without a clear-cut audience in mind, it is difficult to
pinpoint exactly who gains from the training and who
would be better served in a different class.
B Behaviour The behaviour element of the objective indicates the
desired outcome of the particular learning event.
The behaviour will be stated in the following form “will be
able to detail properly” or “will be able to discuss the
mechanism of action with the doctor.”
The behaviour is what you want the person to be able to
do as a result of the training.
It is important to clarify the behaviour because training
programs can get off track when the desired outcome of
the activity is not clearly defined.
C Condition The term “condition” describes circumstances under
which the behaviour should occur.
An example would be “when calling on a doctor,” the
condition describes a trigger for the desired behaviour.
D Degree The term “degree” represents how well the student must
perform to be considered acceptable.
The degree of the objective is the measurable component.
Measures can be expressed as level of productivity,
quantity, quality, time, internal or external examiner
requirements, or other criteria gained from actual or
anticipated work practices.