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Ten 
Tips 
To 
Raise your sales 
T h r o u g h c o m m u n i c a t i o n s k i l l s 
J e s ú s 
H e r r e r a
This is not a course. 
These are just ten reflections that can be useful.
It is all about “They” 
“If they like you, and 
they believe you, and 
they trust you, and 
they have confidence 
in you. . . Then they 
MAY buy from you.” 
Jeffrey Gitomer
#1 Do you have a plan? 
Before starting an interview with a client, think about 
the purpose and the way you are going to get it. If you 
don’t have a plan, you will get nowhere.
# 2 Open 
¡ Creating a comfortable and 
relaxing atmosphere is a key 
point.
#3 Structure 
All interviews with successf u l cl ient follow a 
structure, although it may seem that they are 
improvised.
# 4 Listen to 
Understanding your customer requires more effort from 
your ears than your mouth. The longer you listen to them, 
the better your chances of closing a good deal are.
# 5 Repeat, repeat & repeat 
If you want to put one idea in you customers’ mind, 
you need to repeat it, using your imagination, at least 
eight times in every single conversation.
# 6 Be positive 
¡ Always use 
positive phrases 
to strengthen 
your 
arguments.
# 7 Do not beat around the bush 
Trying to be clear in your 
arguments and being resolutive 
in your exposure. Few things are 
more valuable than the time.
# 8 High impact 
Communication is 
a set of elements 
and they are not 
just words. The 
strength of your 
voice, gestures, 
your eyes. 
Everything should 
flow tidily to 
create a high 
impact.
# 9 Engage them 
Selling is a matter of 
trust. Getting a 
customer on your side 
is much more. You 
must make a small 
compromise between 
each other in every 
interview.
# 10 Follow up 
Analyzing what happened to improve at all times, 
reviewing commitments. This is the end of an interview 
and the beginning of the next one.
Anyway 
“The real needs of your 
customers are always 
different and rarely they will 
show up. 
Communicating is the way 
we use to dive in their minds 
to discover them. 
That is the success of any 
salesperson.” 
JH
F i n d m o r e T T T b y f o l l o w i n g : 
1 M i n u t e 2 T h i n k
Ten Tips To Improve Your Sales

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Ten Tips To Improve Your Sales

  • 1. Ten Tips To Raise your sales T h r o u g h c o m m u n i c a t i o n s k i l l s J e s ú s H e r r e r a
  • 2. This is not a course. These are just ten reflections that can be useful.
  • 3. It is all about “They” “If they like you, and they believe you, and they trust you, and they have confidence in you. . . Then they MAY buy from you.” Jeffrey Gitomer
  • 4. #1 Do you have a plan? Before starting an interview with a client, think about the purpose and the way you are going to get it. If you don’t have a plan, you will get nowhere.
  • 5. # 2 Open ¡ Creating a comfortable and relaxing atmosphere is a key point.
  • 6. #3 Structure All interviews with successf u l cl ient follow a structure, although it may seem that they are improvised.
  • 7. # 4 Listen to Understanding your customer requires more effort from your ears than your mouth. The longer you listen to them, the better your chances of closing a good deal are.
  • 8. # 5 Repeat, repeat & repeat If you want to put one idea in you customers’ mind, you need to repeat it, using your imagination, at least eight times in every single conversation.
  • 9. # 6 Be positive ¡ Always use positive phrases to strengthen your arguments.
  • 10. # 7 Do not beat around the bush Trying to be clear in your arguments and being resolutive in your exposure. Few things are more valuable than the time.
  • 11. # 8 High impact Communication is a set of elements and they are not just words. The strength of your voice, gestures, your eyes. Everything should flow tidily to create a high impact.
  • 12. # 9 Engage them Selling is a matter of trust. Getting a customer on your side is much more. You must make a small compromise between each other in every interview.
  • 13. # 10 Follow up Analyzing what happened to improve at all times, reviewing commitments. This is the end of an interview and the beginning of the next one.
  • 14. Anyway “The real needs of your customers are always different and rarely they will show up. Communicating is the way we use to dive in their minds to discover them. That is the success of any salesperson.” JH
  • 15. F i n d m o r e T T T b y f o l l o w i n g : 1 M i n u t e 2 T h i n k