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Testing for Purpose
Ravneet Kaur
Agile School Inc.

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What is the Purpose?

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Why do we develop Products /
Features no one wants?

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Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany

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Spectacles
by Snap Inc.
Snapbot
Vending Machine

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How to avoid making products and services that nobody wants?

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Testing For Purpose TestBash Germany

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The Test
Driven
Practice of
Agile
Should we build it? Does it matter?
Is it usable?
Does it break?

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Should we build it? Does it
matter?
� Problem Scenario
� Alternative(s)
� Your Value Proposition

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THE STORY OF
A
YELLOW
WALKMAN

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Testing For Purpose TestBash Germany

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If we <do something> for <persona>,
they will <respond in a certain way>
Testing your Hypothesis

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Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany

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Is it Usable?

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Parallel Prototyping / A/B Testing / Multivariate Testing

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Does it Break?

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Continuous Delivery Pipeline

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Lean Startup
Mindset

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Best Practices
in Customer
Development
ValidationDiscovery

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The Experiment Template

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Why is it difficult to establish a
Culture of Experimentation?

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Factors supporting Culture of Experimentation
Cross-functional
Teams
Focus
Lean Funding
model
Leadership

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Cultivating Culture of Experimentation in an organization
Agile way of
working – visual
indicators, daily
standups, weekly
planning, demo…
01
Suitable Workplace
– get out of office,
talking to
customers – in
person or digitally…
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Instrument the
Product with
Analytics – Have
metrics to tell you
what’s going on…
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Keep Experiments alive in your Agile Teams

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You know you have Culture of Experimentation when You…
Talk about Outcomes > Talk about Infrastructures & Features
Instrument Observations > Long status meetings
Automation > Repetitive Tasks

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Can Lean Startup Mindset / Culture of Experimentation work in big Corporations?

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Testing For Purpose TestBash Germany

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Testing For Purpose TestBash Germany

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