The document discusses establishing a culture of experimentation in product development. It emphasizes the importance of testing hypotheses through experiments before fully developing products or features to avoid building things nobody wants. It provides tips for cultivating a culture of experimentation such as using agile practices, getting customer feedback, instrumenting products with analytics, and focusing on outcomes over infrastructure. The goal is to help organizations determine what to build and avoid wasting resources on unusable or undesired products.
28. Why is it difficult to establish a
Culture of Experimentation?
29. Factors supporting Culture of Experimentation
Cross-functional
Teams
Focus
Lean Funding
model
Leadership
30. Cultivating Culture of Experimentation in an organization
Agile way of
working – visual
indicators, daily
standups, weekly
planning, demo…
01
Suitable Workplace
– get out of office,
talking to
customers – in
person or digitally…
02
Instrument the
Product with
Analytics – Have
metrics to tell you
what’s going on…
03
32. You know you have Culture of Experimentation when You…
Talk about Outcomes > Talk about Infrastructures & Features
Instrument Observations > Long status meetings
Automation > Repetitive Tasks
33. Can Lean Startup Mindset / Culture of Experimentation work in big Corporations?