Fast fashion refers to a business strategy aimed at making fashion trends quickly and cheaply available to consumers. This allows for short production cycles and frequent new product launches. However, it also leads to large amounts of textile waste. Sustainable alternatives include using organic fibers, remanufacturing discarded clothes, and reusing second-hand clothing. Understanding the full product lifecycle from materials to end of use is important for reducing environmental impacts and managing textile waste streams. Textile recycling can help conserve resources by reusing post-consumer and industrial waste.
6. Fast Fashion:
The fashion industry, and specifically Fast Fashion are one
of the key textile waste generation industries.
Fast Fashion is one of the most critical factors for leading
brands, and its focus is to motivate consumers to buy
more clothes.
Fast fashion is a business strategy that the main purpose
is to make fashion products in short, limited series,
minimize cycle and lead times to launch new trends into
markets as soon as they become available in order to
satisfy customer needs.
Fast Fashion retailers have their suppliers produce new
items within 3-4 week cycles instead of traditional 10 to 15
weeks (Birwistle and Moore 2010)
Sustainable methods
Use of organic fibers
- Remanufacturing and
recycling discarded clothes
Reusing second-hand clothes
- Producing green products with an eco-
friendly process and materials
7. Product Life Cycle in Fashion Industry
A good understanding of the product life cycle gives more information about the product, and allows
organizations to make more accurate production plans, more successful marketing strategies, and more complete
financial assessment for investment options (Ultimate, 2015).
Consider the five phases of the production process in the clothing lifecycle, from materials, production,
transportation, usefulness of product, to the end of life.
These five phases are the key factors leading to environmental impacts; therefore it is important to understand
how they affect the environment, and how to eliminate their negative effects (Jorgensen, 2013).
8. Textile Waste
Pre-consumer Textile Waste
• Textile swatch waste
• Cut and Sew textile waste
• End of rool
• Sampling yardage
• Damaged textile
• Clothing sample
• Unsold clothing
Post consumer Textile Waste Industrial Waste
Post-consumer textile waste
consists of any type of garments
or household textiles that the
consumer no longer needs
because they are worn out,
damaged, or have gone out of
fashion.
It is generated from industrial
applications and includes
conveyor belts, filters, geo-textiles
and wiping rags. These wastes are
by-products of the commercial
and industrial textile wastes such
as curtains, carpets, etc (Swetlana
tonevitskaya, 2019)
9. Textile Recycling
Recycling is the process of changingwaste material into a new material or product.Textile recycling provides
employment, helps charity,avoids the heavy environmental cost of sending thesolid wastes to landfillsand
collects clothing for the needy. Textile wastes such as from fibre, textile and clothing canbesourced from
the community, manufacturing industry and consumers.
The recyclingof waste from textilehelps to conserveresources and reduce the use of landfills. Moreover, the
reasonsfor the public’s willingness to participate and economicmarket adoption in recycling should be
considered, as publicparticipation is essentialfor effective recycling(Diah, et al., 2012). Besides, the success
of the market dependson the customers’ requestsfor recycled goods and the awareness level of the
community.
80 percentof the textiles that are thrown away can be recycledand used again,whereas, currently only 25
percent is being recycled.
17. ● Variable and the scales of that variable: Age (Nominal) and Willingness to invest in recycled clothing items (Nominal)
18. Table 5.5: Chi-Square Test
Value df Significance (2-sided)
Pearson Chi-Square 4.199^a 2 .123
Likelihood Ratio 3.761 2 .153
Linear-by-Linear
Association
3.228 1 .072
20. ● Variable and the scales of that variable: Shopping frequency (Nominal) and Frequency of garment disposal (Nominal)
21. Table 5.8: Chi-Square Test
Value df Significance (2-sided)
Pearson Chi-Square 31.640^a 9 .000
Likelihood Ratio 36.880 9 .000
Linear-by-Linear Association 10.235 1 .001
N of Valid Cases 100