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The Best of Both Worlds

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Esther De Smet
Esther De Smet

Bringing together digital and human capacity to boost research communication Presentation for NABI18 - Annual Conference on Broader Impacts

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Esther De Smet – NABI 2018 RESEARCH DEPARTMENT POLICY & QUALITY CONTROL UNIT Bringing together digital and human capacity to boost research communication
Challenges • Large and diverse group of ‘publics’ • Changing landscape of communication tools • Decentralized organisation • Collaboration with Comms Office
The Best of Both Worlds
4 Connecting with the networked scholar via a multipurpose platform 1) Internal communication & community building • Giving RSO a face and a voice • Giving researchers a face and a voice • Infusing solidarity & support into a competitive environment • Providing info & training 2) External communication & public engagement • Filling a comms void • Reaching out • Showing real life science • Subtle storytelling training
5 What do we do? • Send out messages that support/prepare the new incentivizing structure • Share good practices and other outreach platforms • Amplify the outreach and communication message of our researchers • Train our researchers in using social media (within larger framework of impact training)
6 Lessons learnt • Social media has ‘rules’ • Know your audience • Tone of voice matters • Bonus of developing organisational know-how • Acknowledge challenges and pitfalls • Sustainability?
7 Business development managers SSH research co-ordinators Decentral research policy support staff & research managers
8 Criminology Global Studies Psychology Medieval History Community of practice for (societal) value creation and impact • Funded by university’s own Special Research Fund • Embedded within interdisciplinary consortium • Phase 1 (value creation) > evaluation > Phase 2 (pathways to impact – impact planning) > evaluation • Train our researchers in using social media (within larger framework of impact training)
9 Knowledge brokers Policy Partners Influencers Antennae Chameleons Regular information updates Train the trainer Member of working groups De Krook Co-creation Hub University Museum
10 Bayley, J., Phipps, D., Batac, M., & Stevens, E. (2017). Development of a framework for knowledge mobilisation and impact competencies. Evidence and Policy “So, impact colleagues, ……take a step back and look at really what’s needed to deliver impact. Cut through the points of isolation and extend the impact love (ok skills) across the organisation. Surely that can only be a good thing?”
11 Impact made me realise that research support offices need to become an active partner in communication strategy – not just in helping researchers in their own endeavours but also in shaping the voice and image of the university.
THANK YOU FOR YOUR ATTENTION ! (and thank you, Disney, for the graphics) QUESTIONS ? Esther De Smet Senior Research Policy Advisor http://www.ugent.be/en/research Twitter: @ResearchUGent 12 Bringing together digital and human capacity to boost research communication

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The Best of Both Worlds

  • 1. Esther De Smet – NABI 2018 RESEARCH DEPARTMENT POLICY & QUALITY CONTROL UNIT Bringing together digital and human capacity to boost research communication
  • 2. Challenges • Large and diverse group of ‘publics’ • Changing landscape of communication tools • Decentralized organisation • Collaboration with Comms Office
  • 4. 4 Connecting with the networked scholar via a multipurpose platform 1) Internal communication & community building • Giving RSO a face and a voice • Giving researchers a face and a voice • Infusing solidarity & support into a competitive environment • Providing info & training 2) External communication & public engagement • Filling a comms void • Reaching out • Showing real life science • Subtle storytelling training
  • 5. 5 What do we do? • Send out messages that support/prepare the new incentivizing structure • Share good practices and other outreach platforms • Amplify the outreach and communication message of our researchers • Train our researchers in using social media (within larger framework of impact training)
  • 6. 6 Lessons learnt • Social media has ‘rules’ • Know your audience • Tone of voice matters • Bonus of developing organisational know-how • Acknowledge challenges and pitfalls • Sustainability?
  • 7. 7 Business development managers SSH research co-ordinators Decentral research policy support staff & research managers
  • 8. 8 Criminology Global Studies Psychology Medieval History Community of practice for (societal) value creation and impact • Funded by university’s own Special Research Fund • Embedded within interdisciplinary consortium • Phase 1 (value creation) > evaluation > Phase 2 (pathways to impact – impact planning) > evaluation • Train our researchers in using social media (within larger framework of impact training)
  • 9. 9 Knowledge brokers Policy Partners Influencers Antennae Chameleons Regular information updates Train the trainer Member of working groups De Krook Co-creation Hub University Museum
  • 10. 10 Bayley, J., Phipps, D., Batac, M., & Stevens, E. (2017). Development of a framework for knowledge mobilisation and impact competencies. Evidence and Policy “So, impact colleagues, ……take a step back and look at really what’s needed to deliver impact. Cut through the points of isolation and extend the impact love (ok skills) across the organisation. Surely that can only be a good thing?”
  • 11. 11 Impact made me realise that research support offices need to become an active partner in communication strategy – not just in helping researchers in their own endeavours but also in shaping the voice and image of the university.
  • 12. THANK YOU FOR YOUR ATTENTION ! (and thank you, Disney, for the graphics) QUESTIONS ? Esther De Smet Senior Research Policy Advisor http://www.ugent.be/en/research Twitter: @ResearchUGent 12 Bringing together digital and human capacity to boost research communication

Editor's Notes

  1. To set the scene: quite a large research-intensive university When it comes to communicating about research: challenges
  2. Spoilt for choice when it comes to scicomm possibilities: from annual science festivals, science centres, online and offline platforms, competitions Even a science festival: doing what Belgians do well – beer, music and in this case science
  3. Research Department jumped in and added Twitter: 2 reasons
  4. What does this actually mean?
  5. We take this role very seriously and try to develop in-house expertise
  6. Another element to our strategy is using human hubs to get research into society – not just news about research but taking it a step further Playing into the idea of co-creation and impact
  7. Some more details about the SSH-side of our strategy
  8. Two new important partners Each platform benefits from a co-ordinator who fulfills several roles Research Department invests in this person
  9. This nicely ties in with the idea you need a certain set of competencies in order to get the best out of research impact