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Copyright © 2010 iConnect Lab Inc. All
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The Business Pitch
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1. Title
2. Problem
3. Solution
4. Business Model
5. Magic Sauce
6. Marketing and Sales
7. Competition
8. Team
9. Financial
Projections
10. Current
Status/Timeline
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1. Title
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Organization name
Your name
Your title
Contact info (email/phone)
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2. Problem
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Goal: Get buy in.
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3. Solution
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How are you solving the problem?
What is your product?
What is your value proposition?
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For Example:
We are a discount shoe website. We
have written software that searches all
other show sites and collates their price
quotes into one view.
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4. Business Model
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How you make money?
Who pays you?
Your channels of distribution
Your gross margin
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Who will pay you?
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Channel:
How to deliver your
product?
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Web
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Retailer/Distributor
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Sales Rep
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5. Magic Sauce
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Magic sauce behind your product or
services.
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6. Marketing and Sales
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How you are going to reach the
customers?
What is your go to market strategy?
What is your customer buying cycle?
How much does it cost?
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What is your market?
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Existing Market
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W
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Re-segmented Market
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Moo Card
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New Market
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iPad
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Bring the love back
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7. Competitions
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Complete view of competitive
landscape.
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8. The Team
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Management Team
Board of Directors
Board of Advisors.
Major investors.
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9. Financial Projection
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5-year forecast including revenue, cost,
profit, number of customers and
conversion rate.
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10. Current Status and
Timeline
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Where are you at?
What is the near future looks like?
How you will use the seed money?
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