The Experience of Information
- 1. THE EXPERIENCE OF INFORMATION 2º Congreso Internacional de Transparencia 2013 | December 5, 2013 | Guadalajara, Mexico Jess McMullin | The Centre for Citizen Experience | @jessmcmullin | jess AT ctzn DOT ca
- 3. WE ARE SEEING MORE SUCCESSES IN OPEN GOVERNMENT, TRANSPARENCY, & INNOVATION
- 5. USA
- 6. CANADA
- 7. UK
- 8. ITEI
- 9. MEXICO
- 10. CAMPUS PARTY TECH FESTIVAL (BRASIL) Photo: National Post Photo http://news.nationalpost.com/2013/01/31/hackers-and-geeks-camp-en-masse-at-a-hackaton-and-tech-festival-in-brazil/
- 11. COMING TO ZAPOPAN IN 2014! Photo: National Post Photo http://news.nationalpost.com/2013/01/31/hackers-and-geeks-camp-en-masse-at-a-hackaton-and-tech-festival-in-brazil/
- 12. THE OPEN DATA CENSUS
- 14. SUCCESS! Photo: Sebastien Wiertz CC:BY http://www.flickr.com/photos/wiertz/5624281846
- 16. INFORMATION
- 17. INFORMATION Iceberg Photo: Rita Willaert CC:BY http://www.flickr.com/photos/rietje/76566707 Iceberg Illustration: Dassault Systemes http://www.wired.com/wiredscience/2011/08/iceberg-towing-drinking-water/
- 18. CONGRATULATIONS!
- 19. THE CHALLENGE OF SUCCESS
- 20. HOW DOES ALL THIS INFORMATION FEEL TO USERS?
- 23. Photo: Ian Murphy C:BY http://www.flickr.com/photos/malico/2917576750
- 24. Photo: Ian Murphy C:BY http://www.flickr.com/photos/malico/2917576250
- 25. OVERLOAD CAUSES CONFUSION AND FRUSTRATION
- 27. INFORMATION OVERLOAD REDUCES THE VALUE OF INFORMATION, BECAUSE IT REDUCES THE USE OF INFORMATION.
- 28. SO HOW DO WE GET MORE VALUE FROM OUR INFORMATION INVESTMENTS?
- 32. WE NEED TO DESIGN FOR THE EXPERIENCE OF INFORMATION IN BOTH POLICY & IMPLEMENTATION
- 33. THREE THINGS
- 34. 1. UNDERSTAND PEOPLE 2. CREATE STRUCTURE 3. SHOW CONTEXT
- 35. UNDERSTAND PEOPLE TO UNDERSTAND VALUE AND PRIORITIES
- 37. FOCUS ON PEOPLE TO FIND FOCUS FOR YOUR INFORMATION
- 38. WHO, WHAT, AND WHY MARKET & DESIGN RESEARCH CREATE COMMON GROUND
- 39. WHO, WHAT, WHY
- 41. WHAT MATTERS? Photo: Jorge Franganillo CC:BY http://www.flickr.com/photos/franganillo/3554010670
- 42. Photo Reilly Butler CC:BY SA http://www.flickr.com/photos/r-butler/5037662197 GAINING INSIGHT
- 43. MARKET RESEARCH Photo: City of Seattle Community Tech CC:BY http://www.flickr.com/photos/67840815@N05/8744059137
- 44. SURVEYS
- 46. JUNGLE OR ZOO?
- 47. Photo: Tambako the Jaguar CC:BY ND http://www.flickr.com/photos/tambako/634249708
- 48. Photo: Steve Wilson CC:BY http://www.flickr.com/photos/pokerbrit/9156072460
- 49. WELCOME TO THE JUNGLE
- 50. THERE’S A JUNGLE INSIDE OUR ORGANIZATIONS TOO
- 51. WHAT PEOPLE SAY VS. WHAT PEOPLE DO Photo: Lizzi279 CC:BY http://www.flickr.com/photos/73458457@N07/9343739675
- 52. ID
- 53. ID
- 55. TRANSIT
- 56. CODESIGN
- 58. TOUCHSTONE
- 59. FINDING PATTERNS
- 60. PROFILES
- 61. PROFILE
- 62. MAP THE CITIZEN JOURNEY
- 64. MENTAL MODEL
- 66. POLICY CONFLICT
- 67. POLICY ALIGNMENT
- 69. ALIGNING POLICY TO SERVICE DELIVERY
- 70. Service Delivery Drives Outcomes ALIGNING SERVICES TO OUTCOMES
- 71. 1 » Who, What, Why » Gain Insight: Go Beyond Market Research to understand behaviour and expectations » Model Needs to create clear policy connection UNDERSTANDING PEOPLE
- 72. CREATE STRUCTURE TO CREATE CONFIDENCE
- 73. CONFIDENCE COMES FROM REALITY ALIGNING WITH OUR PREDICTIONS ABOUT THE WORLD…
- 74. THREE KINDS OF STRUCTURE
- 76. METADATA
- 77. METADATA Photo: xmacex CC:BY SA http://www.flickr.com/photos/xmacex/8262079465
- 80. INFORMATION ARCHITECTURE Photo: INPIVIC CC:BY http://www.flickr.com/photos/inpivic/5205918163
- 81. NAVIGATION Photo: Kevin Cole CC:BY http://www.flickr.com/photos/kevcole/3008821023
- 82. NAVIGATION FOR PEOPLE Photo: Bruce McAdam CC:BY SA http://www.flickr.com/photos/bruce_mcadam/2912761765
- 84. NOT ONLY NAVIGATING DIGITAL INFORMATION, BUT THE OVERALL SYSTEM OF GOVERNMENT
- 85. INFORMATION AS A SERVICE
- 90. PROVIDE STRUCTURE ACROSS CHANNELS
- 92. 2 » Metadata » Navigation » Information as a Service CREATE STRUCTURE
- 93. SHOW CONTEXT TO MAKE MEANING 3
- 94. IT IS CONTEXT THAT HELPS US UNDERSTAND AND DEFINE MEANING
- 96. EXPLAIN POLICY PRIORITIES USE VISUALIZATION TELL STORIES
- 98. IF YOU HAVE A PREFERENCE, TELL PEOPLE
- 99. Photo: Mike Baird CC:BY http://www.flickr.com/photos/mikebaird/3898808431
- 100. Phtoo: Chauncey Davis 818 CC:BY http://www.flickr.com/photos/chaunceydavis/2325831058
- 101. VISUAL THINKING
- 102. IDEAS NOT ART
- 103. INFOGRAPHICS
- 104. DATA VISUALIZATION Visualization: Jon Gosier CC:BY http://www.flickr.com/photos/ww4f/4592947558
- 105. TELL STORIES
- 106. BLIGHTSTATUS & CITY OF NEW ORLEANS Photos Courtesy of Civic Industries.
- 108. BLIGHT IS A PROBLEM IN MANY AREAS
- 110. CITIZENS ARE IDENTIFYING BLIGHT
- 111. AND THE CITY IS WORKING TO CLEAN UP
- 112. CITY HALL KNEW WHAT IT WANTED
- 114. THE TEAM WENT TO NOLA NEIGHBORHOODS
- 115. COMMUNITIES MAPPED BLIGHT THEMSELVES
- 116. ? THE REAL PROBLEM WAS FEEDBACK
- 117. USER RESEARCH UNLOCKED INSIGHTS
- 124. 3 SHOW CONTEXT » Explain Policy Priorities » Use Visualization » Tell Stories
- 125. UNDERSTAND PEOPLE CREATE STRUCTURE SHOW CONTEXT
- 127. MANAGE THE INFORMATION FLOOD Photo: Perry McKenna CC:BY http://www.flickr.com/photos/63567936@N00/4181042889
- 128. WHO WILL HELP NAVIGATE? Photo: Bruce McAdam CC:BY SA http://www.flickr.com/photos/bruce_mcadam/2913601494
- 129. I NEED YOUR HELP FOR THIS LAST STORY…
- 130. PLEASE GET OUT YOUR MOBILE PHONE
- 132. 1… 2… 3…
- 134. Photo: Nimish Gogri CC:BY http://www.flickr.com/photos/gogri/7927333264
- 135. THANK YOU! MUCHAS GRACIAS!
- 136. Jess McMullin Centre for Citizen Experience Jess AT ctzn DOT ca citizenexperience.com (.org coming soon!) twitter.com/jessmcmullin
- 137. Many thanks to the following great folks who helped make this talk better » ITEI, Sandra Elisa de Dios & Francisco Garcia Gallegos, LDCG » Cyd Harrel, Code for America, Alex Pandel, and Civic Industries » Alex MacLennan, Blair Neufeld, Dominique Bohn, Ashley Johnston, Rommel Agbay and the rest of the BC team. You rock. » Lou Rosenfeld and the Rosenfeld Media Experts » The IA Institute, with special props to Andrea Resmini » All the great Flickr users who shared Creative Commons photos! ACKNOWLEDGEMENTS
- 138. IA INSTITUTE