The future of planning
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The document discusses advertising and planning. It notes that government, businesses, and causes still pay for creativity and revelation from advertising agencies. It also contains brief reflections on the need for transformational thinking rather than just incremental changes, and making a meaningful impact through work.
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The future of planning
- 1. Advertising and planning sitting in a tree K.I.S.S.I.N.G. Richard Huntington Tuesday, 6 March 2012
- 2. Tuesday, 6 March 2012
- 3. Tuesday, 6 March 2012
- 4. I am addicted to advertising Tuesday, 6 March 2012
- 5. Tuesday, 6 March 2012
- 6. No one is saying we have a monopoly on ideas Tuesday, 6 March 2012
- 7. Tuesday, 6 March 2012
- 8. Tuesday, 6 March 2012
- 9. We are bloody good at creating conceptual ideas that change the fortunes of businesses Tuesday, 6 March 2012
- 10. The World’s favourite airline Vorsprung durch technik The fourth emergency service You know when you’ve been Tangoed The future’s bright, the future’s Orange The lynx effect 118 118 The power of dreams Compare the Meerkat Glass and a half productions Good food deserves Lurpak Life’s for sharing Tuesday, 6 March 2012
- 11. Government, businesses and causes still want to pay us for two things Tuesday, 6 March 2012
- 12. Creativity Tuesday, 6 March 2012
- 13. Revelation Tuesday, 6 March 2012
- 14. Hit a kid at 40mph and there is an 80% chance they’ll die, hit them at 30 and there is an 80% chance they’ll live Tuesday, 6 March 2012
- 15. Hate can be a force for good Tuesday, 6 March 2012
- 16. Transformational thinking Tuesday, 6 March 2012
- 17. Five notes to selves Tuesday, 6 March 2012
- 18. One. Remember no one needs us Tuesday, 6 March 2012
- 19. Two. Planning is planning is planning Tuesday, 6 March 2012
- 20. Three. Get back to real problem solving not window dressing Tuesday, 6 March 2012
- 21. Four. Transform don’t just tinker Tuesday, 6 March 2012
- 22. Five. The future of planning is what you make it Tuesday, 6 March 2012
- 23. “Make a dent in the universe” Tuesday, 6 March 2012