The impact of technology on consumer behaviour

The document outlines the consumer decision making process, which consists of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also discusses alternative forms of decision making like habitual, limited, and extended decision making. Heuristics and decision rules that help consumers in their decision making are also explained. Key aspects of each step in the consumer decision making process are defined along with relevant examples.

This document contains a questionnaire about customer brand loyalty and purchasing decisions. It asks respondents questions about which brand attributes are most important to them, what influences their decisions to purchase certain brands over others, and how much brand name, quality, price, features, family/peer opinions, and advertisements impact their choices. It also collects demographic information about respondents like their name, address, education, occupation, age, and monthly income.

This study examined the impact of digital marketing on consumer purchasing behavior in India. It found that the majority of respondents were influenced by digital marketing to shop online. Most used Instagram and Facebook. Advertisements were commonly seen on Facebook and Instagram. Consumers typically purchase electronics, medicines, clothing, and books digitally. Reviews and convenience were the biggest factors impacting purchasing decisions. The findings support that digital marketing gains traffic and Indians engage heavily with social media platforms.

The document discusses factors that influence online consumer behavior and the consumer decision-making process online. It describes types of online shoppers and models of consumer behavior and decision-making online. The key differences between online and traditional consumers are that online consumers have more alternatives to consider, place less importance on price over time, and loyalty is easier to lose online due to lower switching costs.

The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.

- Provide technical information Assist in evaluation Provide post purchase feedback Decider: - Approve the purchase Final decision maker Gatekeeper: - Control information flow Screening suppliers Influencer: - Provide technical advice Recommend suppliers User: - Provide product specifications Evaluate product performance Top Management: - Approve major purchase Provide budget & policy guidelines 4. Segmenting the Business Market - Importance of Market Segmentation - Bases for Segmenting Business Markets - Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Benefit Segmentation

Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult. in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.

The document discusses various qualitative and quantitative techniques for measuring sources of brand equity by capturing customer mindsets. It describes qualitative techniques like free association, projective techniques, and the Zaltman Metaphor Elicitation Technique (ZMET). Quantitative awareness, image, brand responses, and brand relationships are also covered. Comprehensive models for measuring customer-based brand equity are outlined, including the Brand Dynamics model, Equity Engines, and Young & Rubicam's Brand Asset Valuator (BAV) which uses five pillars to assess brand health.

This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can enhance brand awareness, image, responses, and resonance if integrated effectively. The chapter explores new approaches like experiential, one-to-one, and permission marketing that personalize the customer experience. It emphasizes the need to reconcile these new approaches with traditional marketing activities and use models of brand equity to focus marketing programs on building the brand.