The importance of a design-oriented approach to IT solutions
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Het creatieve werk dat vooraf gaat aan technology gedreven oplossingen, is minstens zo belangrijk als de oplossingen zelf. Een inspirerende sessie over concept & design.
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The importance of a design-oriented approach to IT solutions
- 1. DESIGNING & ORCHESTRATING THE EXPERIENCE
- 2. INTRODUCTION
- 3. JEROEN DEN UIJL Music Junkie Digital strategist @ Avanade Proud dad Digital native Drinks beer and buys diapers TV shows & movies jeroen.den.uijl@avanade.com Twitter: @jdenuijl Linkedin: https://nl.linkedin.com/in/jeroendenuijl
- 6. How do I deliver a personal and relevant experience around my brand to drive engagement in the user’s current context?
- 7. D * (4E + A-C) = CX Design the Experience Orchestrate the experience Design Thinking
- 10. Traditional Thinking Problem Solution Problem SolutionUnderstanding Design Thinking Abductive thinking
- 11. Traditional Thinking Love to avoid mistakes Sustaining order One way Logic: Numeric models Analysis aimed at providing one ‘best’ answer Planning Facts & Numbers Standardization Relevance Design Thinking Loves to learn from mistakes Taking risks Interactive Emotional insight: Experimental models Experimentation aimed at iterating towards a ‘better’ answer Doing Storytelling Humanization Value redefinition
- 12. BANK OF AMERICA Keep the Change October 2005 January 2006 1,000,000 customers 200,000 new customers in 3 months Match up to 100% in the first 3 months 5% thereafter up to 250 per year
- 13. BLACKBIRD The Mill Commercials for cars Transforms automotive advertising Creates photoreal CG cars https://youtu.be/OnBC5bwV5y0
- 15. EFFORTLESS
- 18. MULTI VS. SINGLE PAGE https://whichtestwon.com/charmandising-cart-consolidation-test-results
- 19. BUTTON COPY Ja, ik wil sparen met 2,95% rente Meer informatie over sparen https://whichtestwon.com/moneyous-button-copy-test-results
- 20. EMPATHY
- 22. ENLIGHTEN
- 24. EMPOWER
- 28. PERSONALIZATION
- 33. MACHINE LEARNING
- 36. CREEPY LINE
- 37. Google knows what you’ve searched for Google also knows your age and gender Facebook knows when your relationship is going south Google knows where you’ve travelled The police know where you’re driving right now Your phone also knows how fast you were going when you were traveling Your phone has also probably deduced where you live and work The Internet knows where your cat lives Your credit card company knows what you buy Your grocery store knows what brands you like HR knows when you’re going to quit your jobTarget knows if you’re pregnant YouTube knows what videos you’ve been watching Amazon knows what you like to readNetflix knows what you like to watch Apple and Google know what you ask Siri and OK Google Police departments in some major cities, including Chicago and Kansas City, know you’re going to commit a crime — before you do it Your auto insurance company knows when and where you drive Facebook knows how intelligent you are, how satisfied you are with your life, and whether you are emotionally stable or not Your apps may have access to a lot of your personal data Your child’s Barbie doll is also telling Mattel what she and your child talk about
- 38. HELLO BARBIE Mattel Mattel & Toytalk Artificial intelligence 8,000 lines of dialogue Records & learns from conversations Wifi connected Storing answers for later use
- 40. QUEEN Don’t stop me now Algorithms are everywhere The best ‘feel good’ song Listen here…. And sing out loud!!! https://youtu.be/OPx-nUqLMtc
- 41. D * (4E + A-C) = CX
- 42. Don’t forget to submit your feedback at the feedback station by the door!
- 43. CONTACT Jeroen den Uijl Digital strategist @ Avanade E: Jeroen.den.uijl@avanade.com M: +31 6 50 45 97 26 Twitter: @jdenuijl Linkedin: https://nl.linkedin.com/in/jeroendenuijl