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The Lean Canvas Model.pptx

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LovepreetSingh77681

This is a PPT demonstrating how Lean Canvas Works, How you can utilize it and apply it to your business. It also has an example of google as described on a lean canvas.

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The Lean Canvas Model Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions.
Problem What problems are people facing? List their top 3 frustrations. Cost Structure What are the fixed and variable costs to launch your product or service? Consider the cost at each stage from setting up a website, hiring employees, production, marketing, and bringing them to consumers. Revenue Streams What money sources will grow your money? How will you generate income? Show a pricing model of your product or service and include other revenue sources, such as sales and subscription fees. Solution How will you solve these problems? Write down a solution for each problem. Unique Value Proposition How will you turn an unaware visitor into an interested customer? Create a clear and compelling one- liner message you want to send across. Key Metrics How will you measure the success of your product or service? List the key metrics. Existing Alternatives How are these problems solved today? This can be a direct competitor to what you are offering or the existing ways people are employing to address their problems. High Level Concept How does your product or service fit into the grand scheme of things? Unfair Advantage What separates you from competitors? What makes you ahead of the pack? Channels How will you reach your target consumers? Direct marketing, social media, ads, partnerships — identify the effective ways to reach them. Customer Segments Create 3 to 4 personas of the people you can help. Visualize these people who will turn to you for solutions. Early Adopters What are the specific characteristics of your early adopters?
Customer Segments Create 3 to 4 personas of the people you can help. Visualize these people who will turn to you for solutions. Brand Features Packaging Problem Early Adoptors Existing Alternatives What problems are people facing? List their top 3 frustrations. Ads PR Social Media Email Video What are the specific characteristics of your early adopters? Price Discounts Credit terms How are these problems solved today? This can be a direct competitor to what you are offering or the existing ways people are employing to address their problems. Stores Website Online Marketplace
Unique Value Proposition How will you turn an unaware visitor into an interested customer? Create a clear and compelling one- liner message you want to send across. Brand Features Packaging Solution High Level Concept Channels How will you solve these problems? Write down a solution for each problem. Ads PR Social Media Email Video How does your product or service fit into the grand scheme of things? Price Discounts Credit terms How will you reach your target consumers? Direct marketing, social media, ads, partnerships — identify the effective ways to reach them. Stores Website Online Marketplace
Revenue Streams What money sources will grow your money? How will you generate income? Show a pricing model of your product or service and include other revenue sources, such as sales and subscription fees. Brand Features Packaging Key Metrics Cost Structure Unfair Advantage How will you measure the success of your product or service? List the key metrics. Ads PR Social Media Email Video What are the fixed and variable costs to launch your product or service? Consider the cost at each stage from setting up a website, hiring employees, production, marketing, and bringing them to consumers. Price Discounts Credit terms What separates you from competitors? What makes you ahead of the pack? Stores Website Online Marketplace
Lean Canvas
Customer Segments All Web Users! Problem Early Adoptors Existing Alternatives -Stanford Students -Irrelevant search results of existing search engines. -Hard to find what you're searching for AltaVista Yahoo Excite
Unique Value Proposition Solution High Level Concept Channels -Users can truly find what they're looking for (Unlike the competitors) -Fast Search Fast Web search based on the relevancy of web pages. Develop a technology that would allow users to search and find relevant content -User references.
Revenue Streams Key Metrics Cost Structure Unfair Advantage -Investment -Advertising Revenue (Google Ads) -Number of search requests -Percentage of users who end their search on the first page. -Hosting -Development Innovations- Google Pagerank technology (Combined citation-ranking systems)
Thank You!

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The Lean Canvas Model.pptx

  • 1. The Lean Canvas Model Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions.
  • 2. Problem What problems are people facing? List their top 3 frustrations. Cost Structure What are the fixed and variable costs to launch your product or service? Consider the cost at each stage from setting up a website, hiring employees, production, marketing, and bringing them to consumers. Revenue Streams What money sources will grow your money? How will you generate income? Show a pricing model of your product or service and include other revenue sources, such as sales and subscription fees. Solution How will you solve these problems? Write down a solution for each problem. Unique Value Proposition How will you turn an unaware visitor into an interested customer? Create a clear and compelling one- liner message you want to send across. Key Metrics How will you measure the success of your product or service? List the key metrics. Existing Alternatives How are these problems solved today? This can be a direct competitor to what you are offering or the existing ways people are employing to address their problems. High Level Concept How does your product or service fit into the grand scheme of things? Unfair Advantage What separates you from competitors? What makes you ahead of the pack? Channels How will you reach your target consumers? Direct marketing, social media, ads, partnerships — identify the effective ways to reach them. Customer Segments Create 3 to 4 personas of the people you can help. Visualize these people who will turn to you for solutions. Early Adopters What are the specific characteristics of your early adopters?
  • 3. Customer Segments Create 3 to 4 personas of the people you can help. Visualize these people who will turn to you for solutions. Brand Features Packaging Problem Early Adoptors Existing Alternatives What problems are people facing? List their top 3 frustrations. Ads PR Social Media Email Video What are the specific characteristics of your early adopters? Price Discounts Credit terms How are these problems solved today? This can be a direct competitor to what you are offering or the existing ways people are employing to address their problems. Stores Website Online Marketplace
  • 4. Unique Value Proposition How will you turn an unaware visitor into an interested customer? Create a clear and compelling one- liner message you want to send across. Brand Features Packaging Solution High Level Concept Channels How will you solve these problems? Write down a solution for each problem. Ads PR Social Media Email Video How does your product or service fit into the grand scheme of things? Price Discounts Credit terms How will you reach your target consumers? Direct marketing, social media, ads, partnerships — identify the effective ways to reach them. Stores Website Online Marketplace
  • 5. Revenue Streams What money sources will grow your money? How will you generate income? Show a pricing model of your product or service and include other revenue sources, such as sales and subscription fees. Brand Features Packaging Key Metrics Cost Structure Unfair Advantage How will you measure the success of your product or service? List the key metrics. Ads PR Social Media Email Video What are the fixed and variable costs to launch your product or service? Consider the cost at each stage from setting up a website, hiring employees, production, marketing, and bringing them to consumers. Price Discounts Credit terms What separates you from competitors? What makes you ahead of the pack? Stores Website Online Marketplace
  • 7. Customer Segments All Web Users! Problem Early Adoptors Existing Alternatives -Stanford Students -Irrelevant search results of existing search engines. -Hard to find what you're searching for AltaVista Yahoo Excite
  • 8. Unique Value Proposition Solution High Level Concept Channels -Users can truly find what they're looking for (Unlike the competitors) -Fast Search Fast Web search based on the relevancy of web pages. Develop a technology that would allow users to search and find relevant content -User references.
  • 9. Revenue Streams Key Metrics Cost Structure Unfair Advantage -Investment -Advertising Revenue (Google Ads) -Number of search requests -Percentage of users who end their search on the first page. -Hosting -Development Innovations- Google Pagerank technology (Combined citation-ranking systems)