The document outlines the culture code of New Breed, a marketing company. It emphasizes driving to unify marketing and sales, innovating and educating others, questioning things and driving positive change, embracing transparency and honesty, getting work done, turning metrics into action, and being awesome. New Breed's culture aims to attract great people by focusing on customer success, continuous self-improvement, and making data-driven decisions.
6. Companies with great culture
attract awesome people.
Companies with awesome people
have better profitability, more productivity,
and of course, awesome customers.
7. And at the end of the day our
team is our product and...
WE ARE AWESOME.
8. This document is the
single most important piece
of content we have.
It represents all that we are and
all that we want to be.
12. Humans have fundamentally
changed the way we shop + learn.
But for most companies, their marketing + sales
process has not evolved with their customer.
13. Our passion to unify marketing
+ sales creates a new level of
customer experience.
Inbound Marketing + Inbound Sales =
Customer Success
15. Some companies view
self-education as a drain on the
bank account and a waste of time.
We encourage our team to spend time
researching + educating themselves because it
allows us bring innovative and relevant solutions
to our customers and helps our company grow.
16. We want our team to
be the best it can be.
We believe that investing in ourselves
allows us to become masters of our craft.
17.
Solve for the customer to
make their lives easier today
and tomorrow.
18. Don’t find customers for
your services; find services
for your customers.
“
“
— Seth Godin
21. Our minds are open.
Great ideas can come from anywhere. It
doesn’t matter what your title is or how long
you’ve been with us, your idea is important.
And it will be heard.
22. Be courageous.
Doubt kills more ideas than failure
ever will. We believe that just because
something is the way it has always
been, it does not mean it’s the best way.
23. Remember, when you want
to change things, you won’t
please everyone.
“
“
— Sheryl Sandberg
35. It’s not just a popularity contest.
Our customers want to grow their businesses and
that doesn’t always mean getting the most traffic.
We focus on converting the right customers.
36. Your online marketing presence
should serve your business goals.
Tracking and monitoring metrics
online allows us to actually benchmark
our projects against these goals.
37. So, we benchmark against proven
data points to ensure the work
we’re doing is driving real results
for our customers.
38. We let data tell the story.
Because in the end, numbers don’t lie. And we
need to be sure we’re making informed decisions
to help our customers reach their goals.
39.
Turn analytics into insights.
Turn metrics into action.
Always be improving.
41. Attributes of awesome...
++ Digital native
++ Doesn’t always need
++ Self-aware
to be told what to do
++ Self-disciplined
++ Uses good judgement
++Masters of their craft
++ Has positive energy
++ Acts like a leader
++Willingness to help
42. What’s a digital native?
++ Lives and breathes technology.
++ Quickly learns new platforms + tools.
++ Is always on the search for new things.
++ Deeply involved with social media.
43. You understand who you are.
Including your strengths, weaknesses and
what motivates you in the context of your
environment. Being self-aware gives you a
deeper understanding of how you affect others.
44. Self-Dis•ci•pline (noun):
The ability to make yourself do things that
should be done and not being afraid to change
course for the sake of improvement.
45. No leader - and no company - can
succeed without great people. In fact
you could argue that no leader is great
until after she builds a great team.
“
“
— Dharmesh Shah
46. People want to be around those
who make them feel better.
A positive attitude helps you be more productive
because you always see the accompanying
opportunity with every challenge.