The Potential of Enterprise 2.0

1. The Potential of Enterprise 2.0 Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships

2. The weightless economy Source: US DoC; Cap Gemini Ernst & Young

3. A portal to an infinite world

4. Anyone can publish on the web

5. This is what I think is interesting

6. Micro-messages rule OK

7. The birth of the global brain

8. “ Finite players play within boundaries; infinite players play with boundaries” - James Carse

9. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

10. Creating value Web 2.0 in the Enterprise Going deeper Making it happen Business drivers

11. What does a transaction cost?

12. Business becomes modular

13. The network organisation

14. The network economy

22. Key issues for Enterprise 2.0 How do we gather inputs from people’s behaviors and opinions? What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization? How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise? What tools give power and value to users?

24. The long, long tail

25. Collaborative filtering

26. The shift to social search

27. Pulling data together

28. Easy recombination of pieces

30. Business value from blogs

31. Collaborative documents

32. A new information architecture

33. Small applications that fit together

34. We are librarians

35. Work in virtual worlds

37. Governance first

38. Lessons for Enterprise 2.0 Make governance an enabler Start from business applications, not tools Make work easier Build strategies at the architecture level Allow users to experiment Create pilots that yield useful lessons

40. Online resources Organisations represented include: Australian Financial Review Australian Information Industry Association BBC CapGemini CNET Harvard Business School IBM Westpac www.futureexploration.net/e2ef

41. Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows

The Potential of Enterprise 2.0

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The Potential of Enterprise 2.0