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The Power of Visuals

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No matter the message your organization, business, or agency is trying to send out into the world via social media or presentations, one truth remains steadfast. You need visuals. To effectively and efficiently distribute your vital information to your targeted audience, nothing is more powerful than a visual representation. And recent research backs this up.

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The essential ingredient every agency needs MOST AGENCIES ALREADY THOROUGHLY PER EXISTING MARKETING RECIPES & ARE PSYCHOLOGICALLY WIRED TO PREFER IT AS PART OF A HEALTHY SENSORY DIET of marketers believe visual material plays a crucial role in their strategies DIG IN PEOPLE MARINATE of all sensory receptors dress the EYES of the information the senses serve is processed by the BRAIN of information sent to the brain is VISUAL VISUALS FASTER ARE SOAKED THAN TEXT A PINCH OF THIS OR THAT of what they see of what they read of what they hear Agencies that season posts with images scoop higher engagement than posts spread with only text Visual content garnishes 94% more views than nonvisual content Social media users share visuals 40X more than text And they share and like infographics 3X more than nonvisual content 94% 40X 3X Visual-based social media platforms are on the rise INSTAGRAM, TUMBLR & PINTEREST have increasingly kneaded users, now considered the fastest-growing social media platforms FOUNDATION OF ACTIVE USERS HAS RISEN PHOTOS ONTO INSTAGRAM DAILY USERS POUR 80 MILLION Visuals even sweeten agencies’ social interactions on Facebook & Twitter In the future, visuals will only continue to be the magic ingredient in agencies’ social media recipe PHOTOS VIDEOS TWEETS WITH VISUAL ELEMENTS VISUAL POSTS THICKEN WITH AGENCIES BY INTERACTION USER squeezed the largest share of retweets BY 2018 of communications is set to be solely visual of internet traffic will be poached by visual content TAKE A BITE WHIP UP AT WE BELIEVE THAT THE FUTURE BELONGS TO AGENCIES WHO marketing strategies heavy with visual ingredients Make a reservation with Contact Us at ethos3.com We combine CUSTOMIZED RESEARCH & PURPOSEFUL NARRATIVES To produce with sophisticated design... COMPELLING & SHAREABLE INFOGRAPHICS & MOTION GRAPHICS http://yfsmagazine.com/2015/10/06/5-ways-interactive-infographics-can-boost-sales/ http://blog.hubspot.com/marketing/visual-content-marketing-strategy http://www.slideshare.net/ethos3/your-business-needsvisualcontentinfographicbyethos3-30810350 http://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/ https://blog.kissmetrics.com/visual-content-you-need-to-use-in-your-marketing-campaign/ http://www.cmocouncil.org/images/uploads/297.pdf http://www.inc.com/larry-kim/visual-content-market- ing-16-eye-popping-statistics-you-need-to-know.html http://blog.instagram.com/post/129662501137/150922-400million SOURCES ETHOS3 TODAY! MARK WARNER Director of Business Development 615.557.2352 mark@ethos3.com ,

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The Power of Visuals

  • 1. The essential ingredient every agency needs MOST AGENCIES ALREADY THOROUGHLY PER EXISTING MARKETING RECIPES & ARE PSYCHOLOGICALLY WIRED TO PREFER IT AS PART OF A HEALTHY SENSORY DIET of marketers believe visual material plays a crucial role in their strategies DIG IN PEOPLE MARINATE of all sensory receptors dress the EYES of the information the senses serve is processed by the BRAIN of information sent to the brain is VISUAL VISUALS FASTER ARE SOAKED THAN TEXT A PINCH OF THIS OR THAT of what they see of what they read of what they hear Agencies that season posts with images scoop higher engagement than posts spread with only text Visual content garnishes 94% more views than nonvisual content Social media users share visuals 40X more than text And they share and like infographics 3X more than nonvisual content 94% 40X 3X Visual-based social media platforms are on the rise INSTAGRAM, TUMBLR & PINTEREST have increasingly kneaded users, now considered the fastest-growing social media platforms FOUNDATION OF ACTIVE USERS HAS RISEN PHOTOS ONTO INSTAGRAM DAILY USERS POUR 80 MILLION Visuals even sweeten agencies’ social interactions on Facebook & Twitter In the future, visuals will only continue to be the magic ingredient in agencies’ social media recipe PHOTOS VIDEOS TWEETS WITH VISUAL ELEMENTS VISUAL POSTS THICKEN WITH AGENCIES BY INTERACTION USER squeezed the largest share of retweets BY 2018 of communications is set to be solely visual of internet traffic will be poached by visual content TAKE A BITE WHIP UP AT WE BELIEVE THAT THE FUTURE BELONGS TO AGENCIES WHO marketing strategies heavy with visual ingredients Make a reservation with Contact Us at ethos3.com We combine CUSTOMIZED RESEARCH & PURPOSEFUL NARRATIVES To produce with sophisticated design... COMPELLING & SHAREABLE INFOGRAPHICS & MOTION GRAPHICS http://yfsmagazine.com/2015/10/06/5-ways-interactive-infographics-can-boost-sales/ http://blog.hubspot.com/marketing/visual-content-marketing-strategy http://www.slideshare.net/ethos3/your-business-needsvisualcontentinfographicbyethos3-30810350 http://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/ https://blog.kissmetrics.com/visual-content-you-need-to-use-in-your-marketing-campaign/ http://www.cmocouncil.org/images/uploads/297.pdf http://www.inc.com/larry-kim/visual-content-market- ing-16-eye-popping-statistics-you-need-to-know.html http://blog.instagram.com/post/129662501137/150922-400million SOURCES ETHOS3 TODAY! MARK WARNER Director of Business Development 615.557.2352 mark@ethos3.com ,