The Reinvention Reset | Accenture

Oil and Gas Reinvention Index 2022
The reinvention reset
From bold plans to pragmatic actions

Meet the authors
2
Copyright © 2022 Accenture. All rights reserved.
Special thanks to the following contributors: Pedro Beltramino, Piera Pedemonte, Mohd Arif and Gargi Chakrabarty.
Muqsit Ashraf
Lead – Strategy
Muqsit leads Accenture Strategy,
a multibillion-dollar business unit
across more than 40 industries in
over 120 countries that helps
clients tap new market
opportunities and execute large-
scale transformation initiatives. He
is also a member of Accenture’s
Global Management Committee.
Prior to this role, Muqsit led
Accenture’s Energy industry
sector, helping companies
reinvent to improve returns and
become more sustainable. Muqsit
attended Yale University and now
lives in Houston. in Houston.
Aleek Datta
Managing Director
Strategy & Consulting, Energy
Diana Alcala
Senior Manager
Strategy & Consulting, Energy
Diana works with oil and gas
companies across the value chain in
the US and Latin America, helping
them optimize operations, develop
their digital strategies and prepare
their talent and organizations for
industry shifts. More recently, she
has been advising oil and gas
leaders on how to reinvent their
companies for the energy transition,
including integrating new
businesses into their portfolios.
Diana earned an MBA from the MIT
Sloan School of Management and
lives in Houston.
Lasse Kari
Senior Principal
Accenture Research, Energy
Lasse has 15 years of market and
business research expertise in
economic value modeling and
indexing, along with global
executive and consumer surveys.
Most recently, his work has focused
on the reinvention of the oil and gas
industry, cross-sector energy
transition topics and overall
industrial decarbonization. Lasse
speaks regularly at major industry
events and is based in Düsseldorf.
For more than 15 years, Aleek has been
advising oil and gas leaders across the
energy value chain on business strategy,
large-scale transformation programs and
enterprise innovation. He has a particular
passion for helping energy leaders
unlock and maximize the potential of
their workforces. Aleek also leads
Accenture’s Energy Industry Assets and
Insights team, which is responsible for
producing market-leading thought
leadership. Aleek earned an MBA from
Carnegie Mellon University and lives in
London.

3
To address the structural shifts, challenges and
disruptions roiling the energy industry, companies
have no choice but to reinvent. This means
reconsidering what they stand for. What they invest
in. How they compete. And how they measure and
deliver value to customers, investors and
employees.
We believe five areas—Competitiveness, Carbon,
Connectivity, Customer and Culture—underpin
reinvention in the energy industry. These 5C areas
also provide a useful framework for transformation.
Addressing them holistically is the only way energy
companies can achieve a step change in
reinvention across the entirety of their value chains.

“5C”actions underpin a step change in reinvention
4
01
Competitiveness
Shape a resilient
portfolio and
operating model,
including ways of
working, that achieve
incremental returns
through cycles
Achieve carbon
neutrality by
transforming/shifting
investments,
operations and
products
Enable an intelligent
and secure
enterprise with end-
to-end connectivity,
optimization and
autonomous
capabilities
Deliver superior
(B2B and B2C)
customer
experiences
through design,
services and
formats/channels
Build a distinct
purpose-led culture
and employee
experiences with an
emphasis on
innovation and agility
02
Carbon
03
Connectivity
04
Customer
05
Culture

5
In 2022, Accenture carried out its 2nd annual Oil and Gas Reinvention Index
research. We surveyed executives from 201 oil and gas companies around the
world to understand the actions they are taking to meet the challenges of the
energy transition, their progress toward reinvention and the outcomes they
expect to achieve.
For each company, we determined a Reinvention Index (RI) Score, composed of
equally weighted scores from each of the 5Cs of reinvention. Based on this
assessment, we were able to identify leaders (the 10% of companies leading the
race to reinvention), as well as the laggards (the 25% that are not yet taking
integrated actions).
This report highlights the distinctions between the leaders and laggards we
observed in 2022 and identifies the strategies and actions more likely to create a
profitable, secure and sustainable future.
Here’s what we found.

6
Leaders
The top 10% of companies—with an average Reinvention Index (RI)
score of 63—are leaders in the reinvention race. They are taking
decisive, holistic actions to bolster multiple capabilities across the
value chain.
21
Followers
Most companies fell in the middle of the pack. They
are taking some steps to fundamentally change their
business or operating model but falling short of true
reinvention.
131
Laggards
The bottom 25% of companies can be considered “laggards.” With an
average RI score of 50, these companies are not yet taking integrated
actions or making investments to build a balanced, profitable and
sustainable future.
49

The reinvention priorities have
generally remained the same
The rankings of 5C priorities are fairly consistent among leaders
and laggards—and quite similar to rankings from 2021.
Competitiveness and carbon are the top priorities, with less
attention paid to connectivity, customer or culture. We believe this
poses an obstacle to achieving reinvention. Because each of the
5Cs is a critical component of reinvention, they should be
prioritized equally.
There are, however, some encouraging signs that leaders (and
laggards, to a lesser extent) are recognizing that success amid
long-term market disruptions will depend on a holistic and realistic
approach to portfolio allocations, growth, digital innovation,
organizational change and environmental, social and governance
(ESG) performance.
7
In 2022, leaders and laggards have similar priorities
Area in which organization is focusing its reinvention (weighted average)
Leaders Laggards
Last priority
Top priority
Competitiveness Carbon Connectivity Customer Culture

Energy security is now top-of-
mind, along with sustainability
Given the events of the past year—notably, the war in Ukraine and
subsequent threats to energy supplies in Europe—energy security
is considered more important than energy sustainability by both
leaders and laggards.
But companies across the spectrum are increasing their focus on
both security and sustainability. Leaders are taking a more
balanced approach. Laggards are focused more strongly on
energy security, despite citing carbon as the main driver of their
reinvention strategies.
8
Energy sustainability
58%
12%
13%
75%
21%
Energy security
22%
Decreased focus
Increased focus
No change
Change in focus on sustainability versus security

The appetite for radical
reinvention is waning
One of the most surprising findings in our 2022
research shows that only half as many
companies are pursuing radical reinvention
compared to just a year ago.
9
The pace of radical reinvention has declined
Fundamental
changes
Some changes
Significant
changes
Radical
reinvention
21%
43%
11%
45%
25%
38%
9% 8%
2022
2021
Extent of plans to reinvent company toward 2025 given macroeconomic shifts
and energy transition
(Percentage of total respondents)
We believe the slowdown in reinvention plans is
likely related to the uncertainty in global
commodity prices and the newly recognized
threat to energy security in parts of the world that
have traditionally enjoyed energy access and
affordability. These conditions, together with local
factors such as extreme weather, have tempered
companies’ boldest plans for reinvention.

That’s not necessarily a bad thing. While
energy companies may be responding to
macro-economic shifts and energy
transition pressures in the near term with
less intensity than they did last year, the
leaders especially are demonstrating a more
holistic approach to reinvention. Rather than
taking radical actions in one or two areas,
they are taking more measured steps across
all the 5C areas.
10
Nearly half of the companies we surveyed are planning to institute fundamental
changes. And more than a third are planning to reinvent with what they consider
to be “significant” changes, up from just a quarter last year.
This is supported by the fact that nearly half
of the companies we surveyed are planning
to institute fundamental changes. And more
than a third are planning to reinvent with
what they consider to be “significant”
changes, up from just a quarter last year.

Expectations for returns are
more achievable
11
One of the most interesting findings in last year’s survey was the extraordinary optimism
leaders felt about their reinvention strategies. They believed their actions would drive
margin improvements of at least 7%, revenue growth of at least 11%, and ESG improvements
of 27%. Laggards were much more modest in their expectations.
This year, all energy companies
are rethinking the benefits of
reinvention. We believe they are
settling on more achievable
expectations, borne of
pragmatic and holistic actions
5%
2%
0%
2%
4%
6%
8%
11%
5%
0%
2%
4%
6%
8%
10%
12%
5%
3%
0%
2%
4%
6%
8%
Minimum margin growth expected by respondents Minimum revenue growth expected by respondents Minimum ESG improvement expected by respondents
Leaders Laggards Leaders Laggards Leaders Laggards
2022
1.5X
Average expected
margin growth
2.8X
Average expected
revenue growth
2.4X
Average expected
ESG improvement

While their expectations for returns may be lower, energy companies are now benefitting from higher
commodity prices and industry profitability over the past year. These factors are setting a higher baseline
for returns. So even though energy companies are setting more modest expectations for measurable
outcomes, the potential industry value that can be unlocked is enormous.
12
If all industry players were to achieve
leaders-level ambitions, the industry
value that could be generated may near
$700 billion per year.

So, what are the leaders doing differently this year in each
of the 5C areas to further their reinventions and create a
profitable, secure and sustainable future?
13

14
1
Focus on total enterprise reinvention.
Leaders are investing in programs that will strengthen the
core business and enable them to navigate market
uncertainties. From radically lowering costs to creating
balanced portfolios, leaders are deploying new strategies
and ways of working across the value chain.
2
Place balanced bets.
Oil and gas are (and will remain) critical components of the
energy system. Leaders are balancing investments in
hydrocarbons, while continuing to grow a low-carbon and
decarbonized portfolio.
3
Set reasonable expectations for performance and returns.
As portfolios shift and market volatility continues, leaders are
embracing the art of the possible—and strengthening their
capabilities and financial discipline to capture value across
their enterprise when markets are on the rise.
Leaders’ actions to strengthen competitiveness:
Divesting HC assets
(upstream and/or
downstream)
Percentage of respondents that are changing their portfolio toward
hydrocarbons in the next five years
43%
10%
Investing in gas/LNG Investing in oil-
producing assets
Investing in
petrochemicals/
feedstock
24%
18%
10%
4%
1%
2%
Leaders
Laggards
Overall

1. Anticipate, don’t react. Leaders set ambitions targets, monitor and
report on their emissions. They also take a balanced, holistic approach
to investing in clean energy and decarbonization technologies.
2. Match investments to ambitions. Achieving net-zero targets by 2050
will require significant investments from the industry. Leaders are
investing more than laggards in the development and deployment of
decarbonization technologies like CCUS, biofuels and green hydrogen.
But even they will need to dramatically increase their commitments.
3. Integrate solutions to accelerate results. Leaders know that no single
low-carbon solution or decarbonization technology will result in a
cleaner energy mix. They are focused on bringing multiple solutions
together to amplify and accelerate their impact.
15
Leaders’ actions to position carbon
as a strategic differentiator: Percentage of respondents that agree/strongly agree
they undertake the following actions
Leaders Laggards Overall
92%
Have set net-zero targets
Monitor carbon emissions
Investing in reducing emissions
89%
30%
Investing in carbon offsets
Report carbon emissions
74%
80%
69%
80%
40%
76%
34%

Embrace an end-to-end mindset. Effectively connecting and optimizing operations
requires bringing various technologies together. Point solutions or a singular focus on,
say, cloud will fail to generate the potential value of digital investments. Leaders are likely
to leverage technologies across the digital landscape—from 5G to edge computing to
AI—all while strengthening their data management and cybersecurity infrastructures.
Don’t ignore frontier technologies. Virtual, augmented and extended reality, as well as
the metaverse will drive the future evolution of connected operations. Energy companies
that invest in these frontier technologies today will be well placed to take the lead in
designing and developing infrastructures, optimizing workflows, and piloting new
services or formats with customers or ecosystem partners.
Focus on more than technology. Digital technologies are a critical element of
connectivity. But so is talent. Leaders will prioritize investments in the right
technologies—and in the skillsets needed to unlock those technologies’ full potential.
16
Leaders’ actions to strengthen connectivity:

Commit to customer-centricity. Energy
demand is evolving among business and
individual customers. Leaders are better
able to anticipate changes and engage with
new customers in new ways and re-engage
existing customers with new offerings and
modes of interaction.
17
Leaders’ actions to strengthen customer experiences:
Use digital to its full advantage. Leaders
know that digital tools are key to engaging
with customers—and digital expertise is
necessary to bring together the data and
analytics that can lead to better decisions
about products and services, retail formats
and demand drivers.
Focus on customer satisfaction. Leaders
are keenly focused on customer
satisfaction. Other companies should follow
their lead. By satisfying customers today,
energy companies can build loyalty that will
withstand future changes in demand and
market downturns.
Customer satisfaction Sales volumes
40%
Revenue
95%
30%
25%
19%
3%
Margin
8%
20%
Percentage of respondents expecting >10% improvement over the next three years in
Leaders Laggards Overall

Make culture change a CEO imperative. An exemplary culture needs
to be shaped, enabled and modeled from the very top of the
organization—and aligned to business needs.
Focus on innovation and collaboration. Reinventing companies,
establishing new low-carbon business, optimizing the use of digital
technologies and data, and strengthening customer engagement all
require new skills and capabilities that aren’t easy to find. Building
those capabilities internally with collaboration and open innovation
can help close some of the gaps.
Walk the talk when it comes to DE&I. Diversity, equity and inclusion
are now fundamental components of the employee experience and
critical to attracting and retaining talent. Companies need to
incorporate DE&I throughout the organization, set ambitious targets,
measure progress, and drive initiatives from the highest levels of the
organization.
18
Leaders’ actions to strengthen culture:
Leaders have a more balanced approach to aligning
culture with business needs
Percentage of respondents that agree/strongly agree they have capabilities
to align culture to business needs
Leaders Laggards
94%
51%
Nourishing innovation
and entrepeneuership
Nourishing collaboration
between functions
and operations
12%
Improving the employee
experience resulting
in trust and
commitment
92%
74%
41%

Radical reinvention revisited
19

20
We believe that radical transformation, typically
limited to one or two areas within an organization,
must evolve to a more balanced transformation
across all 5C areas. Each area is a critical pillar of
reinvention and should be prioritized equally.
This is not yet happening. However, this year's analysis suggests that
companies are beginning to rethink reinvention and embrace a
more holistic approach that addresses the enterprise in its entirety.
Here’s what we think energy companies
should do next.

Recommended actions for reinvention
Be radical (but also holistic).
Radical reinventions are bold. They are dynamic. And they lay the groundwork for exceptional potential returns within a defined area of
transformation. Holistic reinventions, on the other hand, move the organization in lockstep to a resilient, agile, innovative and profitable
future. A reinvention plan that is as broad as it is ambitious will set the next generation of industry leaders apart.
21
Balance the reinvention priorities.
Energy companies are still prioritizing competitiveness and carbon as the pillars of their transformation programs. This
is understandable. However, it may be shortsighted. We continue to believe that the most successful reinvention programs will
balance their attention and investments across competitiveness, carbon, connectivity, customer and culture. The sooner that
balance is achieved, the sooner energy companies will reap the benefits of total enterprise reinvention.
Practically allocate investments—and day-to-day attention.
In addition to balancing the 5C imperatives, energy companies should balance their actions and investments within each area.
This year’s leaders exhibited that sort of evenhanded approach in the development of their low-carbon business assets, their
efforts to manage emissions, their adoption of digital technologies and even their customer interactions. In other words,
among leaders, a practical and measured approach to reinvention is becoming more evident in the day-to-day initiatives
aimed at boosting performance in any (and all) of the 5C areas. Other companies should consider following their lead.

Beareinventionleader
22

About the research
In early 2021, Accenture conducted its inaugural Oil
and Gas Reinvention Index research to understand
the actions companies are taking to meet the
challenges of the energy transition, their progress
toward reinvention and the outcomes they expect
to achieve. This initiative, comprising surveys and
case study research, was updated in 2022 to track
the industry’s reinvention progress over time.
Survey
The 2022 edition of Accenture Reinvention Index
research included a survey of 201 c-suite executives
from 201 companies. The survey collected data on:
• Perceived need for reinvention and drivers of
change
• Current state of reinvention across the 5Cs:
Competitiveness, Carbon, Connectivity,
Customer and Culture
• Future reinvention actions planned and
anticipated future state
• Expected value to be captured from reinvention
Approach
We aggregated the responses from each
participant to arrive at a score for each company".
Next, we defined and grouped companies into
Reinvention leaders and laggards (i.e., those ahead
in terms of their reinvention progress and those
who are not changing or are changing slowly).
Definitions
We created a Reinvention Index (RI) Score,
composed of equally weighted scores from each of
the 5Cs of reinvention with a maximum score of
100. The top 10% of the companies on this score
are leaders and the bottom 25% are laggards (last
year’s edition considered top 10% and bottom 25%).
Calculations
We compared expected financial benefits of
pursuing the 5Cs—measured by minimum
expected improvement—and calculated the
difference in performance between leaders and
laggards.
Responsible research methods
Our research, and that of our partners in our
ecosystem, employs ethical and responsible
research methods. Respondents were
anonymous and we commit to not using the data
collected to personally identify the respondents
and/or contact them.
Copyright © 2022 Accenture. All rights reserved. 23

Survey demographics
Responsible research methods
Our research, and that of our partners in our ecosystem,
employs ethical and responsible research methods.
Respondents were anonymous and we commit to not
using the data collected to personally identify the
respondents and/or contact them.
5%
15%
50%
30%
$100m-$499m
$500m-$999m
$1b-$10b
>$10b
20%
6%
20%
20%
7%
6%
20%
Chief Financial Officer
Chief Innovation Officer
Chief Marketing Officer
Chief Strategy Officer
CIO/CTO/CDO
Chief Mobility Officer
Chief Operating Officer
CXO Title*
Integrated Oil
Company (IOC)
Independent
National Oil
Company (NOC)
Oilfield and
Equipment
Services (OFES)
80
81
20
20
40%
40%
10%
10%
4 company types N= % 8 Regions
Australia/New Zealand
Canada
China
Europe
India
Latin America
Middle East
USA
N= %
2
32
6
70
13
10
20
48
1%
16%
3%
35%
6%
5%
10%
24%
Revenue
N=201
* Includes direct reports
Copyright © 2022 Accenture. All rights reserved. 24

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud
and security. Combining unmatched experience and specialized skills across more than 40
industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—
all powered by the world’s largest network of Advanced Technology and Intelligent
Operations centers. Our 699,000 people deliver on the promise of technology and human
ingenuity every day, serving clients in more than 120 countries. We embrace the power of
change to create value and shared success for our clients, people, shareholders, partners and
communities. Visit us at www.accenture.com.
About Accenture Research
Accenture Research shapes trends and creates data-driven insights about the most pressing
issues global organizations face. Combining the power of innovative research techniques with a
deep understanding of our clients’ industries, our team of 300 researchers and analysts spans
20 countries and publishes hundreds of reports, articles and points of view every year. Our
thought-provoking research—supported by proprietary data and partnerships with leading
organizations, such as MIT and Harvard—guides our innovations and allows us to transform
theories and fresh ideas into real-world solutions for our clients. For more information, visit
www.accenture.com/research.
This content is provided for general information purposes and is not intended to be used in
place of consultation with our professional advisors.
Accenture and its logo are trademarks of Accenture.

The Reinvention Reset | Accenture

More Related Content

The Reinvention Reset | Accenture