The Science of Email Marketing

1. The Science of Email Marketing 2012 The evolution of email. Dan Zarrella Social Media Scientist

2. #EmailSci

4. Challenges

11. Takeaway: Email marketing must evolve.

12. Content

13. Filtering

16. Takeaway: Tell me what I get from your emails.

19. Takeaway: Beware of sales-y jargon.

21. Takeaway: Send passionate emails.

27. Takeaway: If you must, use brackets not parenthesis.

30. Takeaway: Personalize your emails.

34. Takeaway: Send visual emails.

37. Takeaway: Link your emails well.

40. Takeaway: Segment to be “particularly” and “specifically” relevant.

42. Timing

43. Email = Homework

47. Takeaway: Your newest subscribers are your best.

48. vs

51. Takeaway: Experiment sending on weekends.

54. Takeaway: Email early in the morning.

58. Subscribers

66. Takeaway: Give visitors something for subscribing.

68. Takeaway: Use subscriber-only special offers.

71. Takeaway: Experiment with action- based buttons.

74. Thank you!

More Related Content