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The Secrets of Great Journalism

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The document outlines several secrets to becoming a great journalist, including developing strong writing skills through reading, cultivating curiosity by paying close attention to details, conducting thorough research, respecting deadlines, planning assignments in advance, and mastering social media as an essential reporting tool in the digital age. It emphasizes the importance of verifying all information on social networks through careful fact-checking and investigating user profiles and past posts. Great journalism requires dedication to continuous learning and developing a wide range of essential skills.

1 of 102
The Secrets of Great Journalism David Sheets, former newspaper content editor; past-president, St. Louis Pro Chapter, Society of Professional Journalists
I know what you’re thinking.
I know what you’re thinking. What secrets? There are no secrets to journalism.
All you have to do is this:
All you have to do is this: Just show up and go to work, right?
That’s why so many people today think they can be journalists overnight.
That’s why so many people today think they can be journalists overnight. The end result of journalism is obvious. The amount of work required for it is not.
So, before considering a career in journalism, consider everything that goes into doing it ...
Good writing
Good writing You can’t tell a story or convey a message unless you do it clearly, concisely.
Becoming a good writer requires doing a lot of this ...
Becoming a good writer requires doing a lot of this ...
Why?
Why? Because the only way to know how words work is by seeing them in action, in books, magazines, newspapers ... everything.
So, if you’re not a reader, but you want everyone to respect your writing, get into the habit of reading.
So, if you’re not a reader, but you want everyone to respect your writing, get into the habit of reading. Now.
Strong curiosity
Strong curiosity Show an interest in everything around you; be nosy.
Pay special attention to:
Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what?
Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior.
Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior. Looking past the obvious.
Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior. Looking past the obvious. The potential for surprise and shock.
Of course, the talent of paying attention requires that you develop a second habit ...
The ability to listen
The ability to listen Keep your ears open, your attention focused, and your mouth shut.
Sometimes, that’s a tough thing to do.
Sometimes, that’s a tough thing to do. People love to talk at length about themselves; that’s their favorite subject.
Sometimes, that’s a tough thing to do. People love to talk at length about themselves; that’s their favorite subject. Listen, anyway. Guide the conversation, if you must (‘That’s interesting, but ...’). Somewhere in the middle is the golden detail you seek.
Fearless research
Fearless research Rock-solid, thorough background detail is at the foundation of good journalism.
This can be the toughest part of the job: sifting through reams of files and data. It requires immense diligence and patience.
This can be the toughest part of the job: sifting through reams of files and data. It requires immense diligence and patience. It also requires more than a Google search.
This can be the toughest part of the job: sifting through reams of files and data. It requires immense diligence and patience. It also requires more than a Google search. Get comfortable with sites such as PACER, Pipl, and Portico, and learn how to do advanced searches on Facebook and LinkedIn.
Respect for deadlines
Respect for deadlines Meet them, strive to beat them, but don’t ever miss them.
Deadlines have many purposes:
Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks.
Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks. Budgeting — Within those frameworks, accountants and bookkeepers figure how much money to spend.
Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks. Budgeting — Within those frameworks, accountants and bookkeepers figure how much money to spend. Managing — They are the easiest tools for bosses to determine whether you’re professional enough for the job of journalism.
Miss a deadline or two, or more, and a couple of things could happen:
Miss a deadline or two, or more, and a couple of things could happen: You’ll be fired.
Miss a deadline or two, or more, and a couple of things could happen: You’ll be fired. You’ll be labeled as untrustworthy, receive only boring assignments, and your input will be ignored no matter its value. (Worse, colleagues may steal your ideas and get all the credit for them.)
Strong planning
Strong planning Don’t just hope things will work out. Figure out what to do before doing anything.
This can be achieved by:
This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.)
This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary.
This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes.
This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents.
This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents. Having a support system (people who can help collect information, data).
This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents. Having a support system (people who can help collect information, data). Developing good, trustworthy sources.
And speaking of sources, it’s crucial these days to have ...
Social media expertise
Social media expertise Because networking is an essential reporting tool.
When I started out, this was all you needed:
When I started out, this was all you needed:
And one of these:
And one of these:
Now, all those things, and more, fit into one of these:
Now, all those things, and more, fit into one of these:
In 2008, the phone function became the least-used part of a mobile phone.
In 2008, the phone function became the least-used part of a mobile phone. In 2010, social media became the most-used function.
In 2011, social media proved its value as a reporting tool when it was used to break news of the Arab Spring uprisings in the Middle East.
In 2011, social media proved its value as a reporting tool when it was used to break news of the Arab Spring uprisings in the Middle East. In 2012, social media outpaced the major media in breaking-news coverage of the presidential election campaign.
In 2013, social media may become the only tool you need to collect and publish the news.
In 2013, social media may become the only tool you need to collect and publish the news. So, start using it properly.
Build social interaction by:
Build social interaction by: Posting regularly
Build social interaction by: Posting regularly Creating a content calendar based on interests.
Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets.
Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading.
Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists.
Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content.
Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content. Attending meetups and tweetups.
Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content. Attending meetups and tweetups. Asking for help, advice.
When using social media for journalism:
When using social media for journalism: Always identify yourself as a journalist.
When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys.
When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few.
When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public.
When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong.
When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong. Consider there are people out there who are paid good money to mislead you.
When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong. Consider there are people out there who are paid good money to mislead you. Verify everything.
Learn how to verify tweets:
Learn how to verify tweets: Check the sender’s Twitter biography.
Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search.
Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites.
Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps.
Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other Examine past tweets; social media sites. search for patterns in the sender’s stream. On breaking news, review timestamps. Be mindful of user context.
Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other Examine past tweets; social media sites. search for patterns in the sender’s stream. On breaking news, review timestamps. Send a direct message. Be mindful of user context.
Signs that Facebook account may be fake:
Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender.
Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam.
Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches.
Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo.
Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo. Missing or suspicious contact information.
Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo. Missing or suspicious contact information. Birth dates on Jan. 1, or major holidays.
The Secrets of Great Journalism David Sheets Email: dksheets@gmail.com / Facebook: DKSheets LinkedIn: DKSheets / Twitter: @DKSheets

More Related Content

The Secrets of Great Journalism

  • 1. The Secrets of Great Journalism David Sheets, former newspaper content editor; past-president, St. Louis Pro Chapter, Society of Professional Journalists
  • 2. I know what you’re thinking.
  • 3. I know what you’re thinking. What secrets? There are no secrets to journalism.
  • 4. All you have to do is this:
  • 5. All you have to do is this: Just show up and go to work, right?
  • 6. That’s why so many people today think they can be journalists overnight.
  • 7. That’s why so many people today think they can be journalists overnight. The end result of journalism is obvious. The amount of work required for it is not.
  • 8. So, before considering a career in journalism, consider everything that goes into doing it ...
  • 10. Good writing You can’t tell a story or convey a message unless you do it clearly, concisely.
  • 11. Becoming a good writer requires doing a lot of this ...
  • 12. Becoming a good writer requires doing a lot of this ...
  • 13. Why?
  • 14. Why? Because the only way to know how words work is by seeing them in action, in books, magazines, newspapers ... everything.
  • 15. So, if you’re not a reader, but you want everyone to respect your writing, get into the habit of reading.
  • 16. So, if you’re not a reader, but you want everyone to respect your writing, get into the habit of reading. Now.
  • 18. Strong curiosity Show an interest in everything around you; be nosy.
  • 20. Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what?
  • 21. Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior.
  • 22. Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior. Looking past the obvious.
  • 23. Pay special attention to: Who, What, When, Where, Why, How, and my personal favorites: Who cares? So what? Color, size, shape, location, sound, aroma, texture, mood, behavior. Looking past the obvious. The potential for surprise and shock.
  • 24. Of course, the talent of paying attention requires that you develop a second habit ...
  • 26. The ability to listen Keep your ears open, your attention focused, and your mouth shut.
  • 27. Sometimes, that’s a tough thing to do.
  • 28. Sometimes, that’s a tough thing to do. People love to talk at length about themselves; that’s their favorite subject.
  • 29. Sometimes, that’s a tough thing to do. People love to talk at length about themselves; that’s their favorite subject. Listen, anyway. Guide the conversation, if you must (‘That’s interesting, but ...’). Somewhere in the middle is the golden detail you seek.
  • 31. Fearless research Rock-solid, thorough background detail is at the foundation of good journalism.
  • 32. This can be the toughest part of the job: sifting through reams of files and data. It requires immense diligence and patience.
  • 33. This can be the toughest part of the job: sifting through reams of files and data. It requires immense diligence and patience. It also requires more than a Google search.
  • 34. This can be the toughest part of the job: sifting through reams of files and data. It requires immense diligence and patience. It also requires more than a Google search. Get comfortable with sites such as PACER, Pipl, and Portico, and learn how to do advanced searches on Facebook and LinkedIn.
  • 36. Respect for deadlines Meet them, strive to beat them, but don’t ever miss them.
  • 37. Deadlines have many purposes:
  • 38. Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks.
  • 39. Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks. Budgeting — Within those frameworks, accountants and bookkeepers figure how much money to spend.
  • 40. Deadlines have many purposes: Scheduling — They form frameworks for accomplishing important tasks. Budgeting — Within those frameworks, accountants and bookkeepers figure how much money to spend. Managing — They are the easiest tools for bosses to determine whether you’re professional enough for the job of journalism.
  • 41. Miss a deadline or two, or more, and a couple of things could happen:
  • 42. Miss a deadline or two, or more, and a couple of things could happen: You’ll be fired.
  • 43. Miss a deadline or two, or more, and a couple of things could happen: You’ll be fired. You’ll be labeled as untrustworthy, receive only boring assignments, and your input will be ignored no matter its value. (Worse, colleagues may steal your ideas and get all the credit for them.)
  • 45. Strong planning Don’t just hope things will work out. Figure out what to do before doing anything.
  • 46. This can be achieved by:
  • 47. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.)
  • 48. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary.
  • 49. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes.
  • 50. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents.
  • 51. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents. Having a support system (people who can help collect information, data).
  • 52. This can be achieved by: Getting organized, collecting all the necessary equipment (pen, paper, smartphone, tablet/laptop, microphone, video/still camera, etc.) Managing your time — to the hour if necessary. Taking detailed notes. Having a filing system for important documents. Having a support system (people who can help collect information, data). Developing good, trustworthy sources.
  • 53. And speaking of sources, it’s crucial these days to have ...
  • 55. Social media expertise Because networking is an essential reporting tool.
  • 56. When I started out, this was all you needed:
  • 57. When I started out, this was all you needed:
  • 58. And one of these:
  • 59. And one of these:
  • 60. Now, all those things, and more, fit into one of these:
  • 61. Now, all those things, and more, fit into one of these:
  • 62. In 2008, the phone function became the least-used part of a mobile phone.
  • 63. In 2008, the phone function became the least-used part of a mobile phone. In 2010, social media became the most-used function.
  • 64. In 2011, social media proved its value as a reporting tool when it was used to break news of the Arab Spring uprisings in the Middle East.
  • 65. In 2011, social media proved its value as a reporting tool when it was used to break news of the Arab Spring uprisings in the Middle East. In 2012, social media outpaced the major media in breaking-news coverage of the presidential election campaign.
  • 66. In 2013, social media may become the only tool you need to collect and publish the news.
  • 67. In 2013, social media may become the only tool you need to collect and publish the news. So, start using it properly.
  • 69. Build social interaction by: Posting regularly
  • 70. Build social interaction by: Posting regularly Creating a content calendar based on interests.
  • 71. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets.
  • 72. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading.
  • 73. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists.
  • 74. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content.
  • 75. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content. Attending meetups and tweetups.
  • 76. Build social interaction by: Posting regularly Creating a content calendar based on interests. Responding to posts, tweets. Sharing links, to show people what you’re reading. Starting chats / discussions with other journalists. Distributing original content. Attending meetups and tweetups. Asking for help, advice.
  • 77. When using social media for journalism:
  • 78. When using social media for journalism: Always identify yourself as a journalist.
  • 79. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys.
  • 80. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few.
  • 81. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public.
  • 82. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong.
  • 83. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong. Consider there are people out there who are paid good money to mislead you.
  • 84. When using social media for journalism: Always identify yourself as a journalist. Remember — social networks are not toys. Try many, but master a few. Everything you publish becomes public. Be ethical; admit when you’re wrong. Consider there are people out there who are paid good money to mislead you. Verify everything.
  • 85. Learn how to verify tweets:
  • 86. Learn how to verify tweets: Check the sender’s Twitter biography.
  • 87. Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search.
  • 88. Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites.
  • 89. Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps.
  • 90. Learn how to verify tweets: Check the sender’s Twitter biography. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
  • 91. Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
  • 92. Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other social media sites. On breaking news, review timestamps. Be mindful of user context.
  • 93. Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other Examine past tweets; social media sites. search for patterns in the sender’s stream. On breaking news, review timestamps. Be mindful of user context.
  • 94. Learn how to verify tweets: Check the sender’s Check the frequency Twitter biography. of tweets. Do a Google search. Check for related tweets. Scrutinize sender’s other Examine past tweets; social media sites. search for patterns in the sender’s stream. On breaking news, review timestamps. Send a direct message. Be mindful of user context.
  • 95. Signs that Facebook account may be fake:
  • 96. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender.
  • 97. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam.
  • 98. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches.
  • 99. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo.
  • 100. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo. Missing or suspicious contact information.
  • 101. Signs that Facebook account may be fake: Too many friends, and most of them are of the opposite gender. Too few updates, and those that exist are mostly spam. Photos turn up in Google file-art searches. Dozens, even hundreds of tags on one photo. Missing or suspicious contact information. Birth dates on Jan. 1, or major holidays.
  • 102. The Secrets of Great Journalism David Sheets Email: dksheets@gmail.com / Facebook: DKSheets LinkedIn: DKSheets / Twitter: @DKSheets

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