The secret to SEO success in 2018
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Learn what at will matter when it comes to SEO in 2018 Which factors are most important to focus on Whats new with Google Algorithm and the updates What are some of the winning SEO strategies of 2018
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The secret to SEO success in 2018
- 1. Navneet Kaushal CEO PageTraffic The Secret to SEO Success in 2018
- 24. Mobile Dominance No Longer news Over 80% of the most-visitedAlexa sitesare mobile adaptive. (mobiforge) • Mobile traffic only goingup • Opportunities for better mobile advertisingaround the corner • Thetrain hasofficially left thestation
- 25. HTTPS starting to be en forced December “Maccabees” algorithm update seemsto have an effect. • According to SEMrush,the %of high-rankingsites with HTTPS/ SSLincreased • Google hashinted strongly that they would dothis • Security only getting moreimportant
- 26. The “Maccabees Update” Major changes to rankings basedon content and sitestructure. • Keyword permutation issues • Mobile sites and those without schema most affected • Other implications still not fully known
- 28. Rich Snippet Will Need Careful Structuring StructureRich Snippets | Rich Cards and Knowledge Graph | Featured Snippets
- 56. 16 Features Every SEO Should Consider: SERP FeatureType Books RelatedSearches Tweets SearchSuggest Sitelinks Section Sitelinks In- DepthArticles Carousels/ListResults How toGet In Writeabook,use KWs in the title ,have an ISBN Besearched+foundcommonly w/the KWs Verifiedaccountshelp,use KWsintweets Asw/relatedsearches,alsogeo-sensitive Getlinks&visitstoseveralpoppgs;usemarkup Growpopularsubsectionsw/popularsubpages Authorlongerpiecesthatreceiveattention/links Belistedalongsidecommonsetsontheweb
- 57. Page Speed
- 98. • 91% of adults own a mobile phone of some sort • 56% of adults own a smartphone • 83% of US smartphone owners use their phone in stores • https://developers.google.com/webmasters/mobile-sites/mobile-seo/? hl=en Think.Mobile.First.
- 105. MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see
- 106. MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see • Enabling users to read without pinching and zooming!
- 109. • “Linkless” backlinks are simply brand mentions without links. • Lots of people will mention your brand in their articles without you having to do anything about it. • BUT some of them will NOT include a link to your website. • In 2018, these “linkless” links are definitely going to rise. And you should take advantage of that.
- 115. Step 2: Contact The Webmasters Of Those Websites But before you do that, here are a few things to keep in mind: • Don’t contact websites that you would NOT like to like to your website. • When contacting the ones you like, make sure your email is concise and to the point. • Usually, since they have already mentioned your brand without having to ask for it, they shouldn’t hesitate much to link to you (unless they have their own reasons for not doing it). • Don’t lose your time with the ones that are hesitant. Instead, focus on the ones that are more than willing to link to you (80-20 rule). • When applying this 2-step process, you should always be striving for AT LEAST 50% success rate. • Before contacting anyone, make sure you have a script that will convert well. • Make sure you follow up with the people who didn’t respond to you. Most of them are likely to have missed your email. After all, the average person gets around 150 emails per day!
- 117. Penguin updates • Penguin focused on linkspam • “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site.” • LAST UPDATED 9/23/2016! – Previous update was 10/17/14
- 120. Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in THANK YOU!