The Six Pillars of Content Creation for an Unstoppable Online Business (with Amy Porterfield)
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You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
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The Six Pillars of Content Creation for an Unstoppable Online Business (with Amy Porterfield)
- 1. THE SIX PILLARS OF CONTENT CREATION FOR AN UNSTOPPABLE Businesswith AMY PORTERFIELD
- 2. Are you deciding to create in your business? OVERWHELMED WHICH CONTENT
- 3. ...and where to your time? FOCUS LET'S CHANGE THAT!
- 4. PILLARS OF TO SHARE WITH YOU! CONTENT CREATION I'VE GOT 6 ROCK SOLID
- 5. YOU DON'T NEED ALL 6 PILLARS DIALED IN AT ONCE! Use the Pillars to guide you, then choose just one and TACKLE it. HINT:
- 7. This is the content you are delivering each and every week to serve your audience. CORE For me, it’s my top-rated business podcast.
- 8. Make it with a that’s so helpful they can’t resist downloading it... VALUABLE FREEBIE
- 9. PROVIDE YOUR AUDIENCE WITH: Cheat Sheets to help listeners implement + Bonus Mixed Media
- 10. Don’t just regurgitate the same content! AND ASK THIS QUESTION: WILL THIS EXTRA INFO BRING THE TOPIC A STEP FORWARD?
- 11. Make sure you have a rinse and repeat process KEY LESSON:
- 13. PILLAR #2 CONTENT ' TRIBE' F R E E
- 14. THIS IS THE CONTENT YOU PUT OUT TO CONNECT AND ENGAGE WITH YOUR CORE AUDIENCE. For me, it’s my podcast, emails and social media. Especially Instagram Stories.
- 15. WEEKLY PODCAST EMAILS - with a personal touch - engage my audience while building anticipation. My
- 16. TRIBE CONTESTS build up excitement! ...and
- 17. Experiment with what works on Social Media. INSTA-STORIES ARE MY FAV!
- 18. GET VULNERABLE. What is the one thing you’re not talking about right now that you should be? Talk about THAT thing. KEY LESSON:
- 19. READY TO SET YOUR FOUNDATIONS? Start with Pillar 1 and GROW your EMAIL LIST. to sign up for my LIST BUILDING MASTER CLASS CLICK HERE
- 20. PILLAR #3 CONTENT 'PROMO' F R E E
- 21. THIS IS THE CONTENT THAT YOU USE TO LEAD TO A DIRECT SALE. For me, it’s about 3 paths: 1 List Building 2 Course Creation 3 Webinars
- 22. Think of FREE PROMO CONTENT as a “warm-up” for your audience … leading to a sale.
- 23. Cheat Sheets & Website “Content Collections” convert REALLY WELL.
- 24. Then make it really withVALUABLE Paid Facebook Ads
- 26. Use Success Stories ON YOUR SALES PAGE
- 30. And don't forget PROMO CONTESTS
- 32. Make your time and money here REALLY COUNT! KEY LESSON:
- 34. THIS IS THE CONTENT THAT YOUR STUDENTS WILL PAY FOR. For me, it’s about my signature courses: 1 Courses that Convert 2 Webinars that Convert 3 List Builder's Lab
- 37. DON’T DO IT ALONE. If Content Creation is not your Superpower, it’s ok to get help! KEY LESSON:
- 38. READY TO SET YOUR FOUNDATIONS? Start with Pillar 1 and GROW your EMAIL LIST. to sign up for my LIST BUILDING MASTER CLASS CLICK HERE
- 40. THIS IS THE CONTENT I USE TO NUDGE THEM OFF THE FENCE - TO BECOME A CUSTOMER. For me, this is about Swipe Files and Bonus Exclusive Training.
- 42. UPDATE BONUSES BASED ON STUDENT NEEDS. For example, many students had nothing to sell on their webinars so we created this bonus: ...and don't forget to
- 43. SHOP AROUND YOUR OFFER so you can hone in on what really works. KEY LESSON:
- 45. THIS IS THE CONTENT I USE TO STAY CONNECTED TO MY STUDENTS. It’s a completely different type of content category and perhaps one of the most important!
- 46. Time spent in my Private Facebook Group is a HUGE part of the success of my business.
- 47. GO LIVE ON FACEBOOK IN YOUR GROUP Answer questions in advance and on the fly, to make it valuable. Interact with students "live" - to hone in on what they really need!
- 49. So there you have it… MY 6 PILLARS JUST ONE MORE TIP... of Content Creativity.
- 50. CREATE SPACE FOR CREATIVITY. Step away from your computer, listen to NON-business podcasts, watch movies and documentaries…. even trashy TV can inspire you!
- 52. READY TO SET YOUR FOUNDATIONS? Start with Pillar 1 and GROW your EMAIL LIST. to sign up for my LIST BUILDING MASTER CLASS CLICK HERE