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Avoiding the top 10 
SharePoint mistakes 
www.clearbox.co.uk 
@sammarshall
Sam Marshall 
Director of ClearBox Consulting 
— 15 years intranet and digital 
workplace 
— Former global portal manager at 
Unilever 
— Benchmarked over 40 intranets 
— Comms, KM & IT background 
sam@clearbox.co.uk 
@sammarshall
ClearBox Consulting 
u Intranet, SharePoint and 
digital workplace: 
— Strategy 
— Governance 
— Collaboration 
— Communities 
— Adoption 
— Training 
u Practical experience 
u Transparent 
u Vendor-neutral
Its good to learn from 
your mistakes… 
…but it’s a lot 
cheaper to learn 
from someone 
else’s
Top 10 SharePoint 
mistakes
1. Making it all about the 
Head Office
Making it all about the Head Office 
— Focusing on big deals, high-level 
strategy, SVPs 
— Giving everyone the same 
homepage 
— Confusing the head office 
location with its role
Home 
London Paris Rome
Global 
Rome 
Global Global 
London Paris
Profile 
Location = London 
Global 
London
Profile 
Location = Rome 
Global 
Rome
The Top 10 Mistakes in SharePoint Projects
The Top 10 Mistakes in SharePoint Projects
Personalised newsfeed stream
2. Promoting silence
“Internal communication is the 
process by which the bosses tell 
everyone what is happening, 
followed by a feedback stage 
where everyone can tell the 
bosses what is really happening.” 
—Guy Browning
2. Promoting Silence 
— Only letting Comms 
professionals write content 
• Other people might say 
something wrong 
— Not letting employees talk 
about their concerns 
• Or only asking every 2 years 
— Believing we can’t do it yet 
• We don’t have SharePoint 
2013 / Yammer
The Top 10 Mistakes in SharePoint Projects
How many comments do 
you get on your news 
stories?
Two way conversations… 
— Encourage leaders to join 
‘normal’ discussions 
— Solve company problems 
openly 
— Blogs / News comments 
• End posts with a question or an 
opinion 
• ‘Seed’ discussion responses 
• Not every executive is cut out 
for blogging 
• Consider ‘baton passing’ 
between execs 
For more: www.clearbox.co.uk/executive-blogging-how-to-get-started/
Don’t ignore My Sites
The value of Profiles & Activity Streams 
— The interface between 
the individual and the 
organisation 
— Individual context in a 
virtual world 
— People > People > 
Information an effective 
search route 
Screenshot courtesy of Oakley/Sitrion
Community case study – Cap Gemini 
Non-­‐work 
11% 
Opinion 
& 
clarifica3on 
39% 
Solve 
specific 
problem 
7% 
Informa3on 
Sharing 
11% 
Updates 
15% 
Help 
find 
files 
/ 
resources 
10% 
Other 
7%
Role of Newsfeed/Yammer - SAFARIS 
— Share a link. “Here is a link to the latest report on China Exports” 
— Ask a question. “Has anyone encountered this problem before, and if 
so, how was it solved?” 
— Find a resource. “Looking for a specialist in retirement benefits 
to help win a bid in Calgary.” 
— Answer a post. “Here are links to three relevant capability 
documents in the qualifications database.” 
— Recognize a colleague. “Thanks to @dpalmer for hosting an 
excellent planning session today.” 
— Inform about your activities. “Will be in the Philadelphia office 
today; does anyone wish to meet?” 
— Suggest an idea. “Local office TV screens should display the 
Latest news.” 
Source: Deloitte
3.Making it all talk
Things on an 
intranet home page 
Things people want 
from an intranet 
Message from 
CEO 
Quarterly 
results 
Phone 
numbers 
Rumours 
For 
sale & 
wanted 
My own 
documents 
Bonus 
calculation 
Lunch 
menu 
Expense 
forms 
Photos of 
office party 
Pictures of 
SVPs 
Mission 
statement 
Stock price 
Weather
3. Making it all talk 
— Filling the homepage with news 
— Making people go some other 
place for: 
• Expenses 
• Room booking etc. 
— Not letting work get in the way: 
• Finding people  skills 
• Collaboration
The Top 10 Mistakes in SharePoint Projects
News Interactive Services
The Top 10 Mistakes in SharePoint Projects
Embedded collaboration - Woods Bagot
Who sponsors your 
SharePoint intranet?
Who leads your intranet? 
Organisation Need Intranet Flavour Sponsor 
Improve communication 
2-way, same message for all 
Communication Comms  Corp Affairs 
Work effectively across silos Collaboration 
HR  IT 
Reduce operating costs Services Finance 
"One Company" initiatives Communication 
Comms  Corp Affairs 
Improve Capability of a 
Function (e.g. Marketing, 
Sales, R&D) 
Knowledge 
Management 
Head of Function 
Support flexible working Digital Workplace HR 
See: www.clearbox.co.uk/what-flavour-is-your-intranet/
4. Hiding all the good stuff
75% said finding the right 
information critical to 
organization’s business 
goals and success 
— Findwise survey 2012
14% said finding the right 
information was ‘very’ or 
‘fairly’ easy 
— Findwise survey 2012
4. Hiding all the good stuff 
— Structuring content by 
who provides it 
— Putting a big “search all” 
box on the main page 
— Keeping the best bits on 
your personal drive 
• Email the whole 
department if a 
document ever changes
Why is finding SharePoint 
content so hard?
Why finding stuff is hard… 
— Lack of active search management 
— Takes dedicated resource 
— Content owners don’t care 
— Poorly structured content & page layout 
— Search is much harder than on the Web 
• Fewer providers – more gaps 
• Lots of similar hits 
• Content in documents, not web pages 
• Popularity doesn’t help
Should you delete most of 
your SharePoint content?
Finding information is a combination of 
approaches 
Search 
Alert Browse 
From “Enterprise Search” by Martin White (2012)
Tips to improve search 
— Share analytics and failure-to-find with content owners 
— Put a feedback form on your results page 
— Use managed metadata, but mandate sparingly 
— Define synonyms 
— Use entity extraction for terms specific to your org 
— Custom dictionary 
— All department names 
— All your product names 
— Promote library-level searches
Use find and filter to help in libraries 
Search within library if 
large Choose columns for 
sorting 
You can add advanced 
filters
5. No channel strategy
A scenario: 
Imagine your company is moving its head office 
and staff to a new location 20km away 
What are the ways in which you could use 
SharePoint to help plan and communicate this? 
— Who needs to know what? 
— How much detail?
5. No channel strategy 
— Overloading employees 
• News announcement 
• Email about the news 
article 
• Manager cascade 
• Yammer post 
— Treating SharePoint as a 
single channel 
More: http://kilobox.net/2726
6. Confusing communication & 
collaboration
SharePoint Pyramid 
Team 
collaboration 
Team or Wiki site 
Teams 
My Site, 
OneDrive 
C: Drive 
Personal 
Group Intranet 
Publishing site 
Every-one 
Department Site 
Team or Publishing Site 
Peers 
Communicating 
Collaborating
Collaborating or Communicating? 
Team 
collaboration 
Team site 
Teams 
X 
Personal 
Group Intranet 
Publishing site 
Every-one 
Department Site 
Team or Publishing Site 
Peers 
X 
X 
X 
X 
X 
? 
? 
? 
? 
? My Site, 
OneDrive 
C: Drive
6b. Planning SharePoint in isolation 
hours days weeks months years 
suitability 
Phone  
IM 
Video / Web 
Conf / Lync 
duration of collab. 
Yammer 
/ 
Chatter / 
Tibbr 
etc. 
Doc Management 
email 
Team sites 
mins. 
?
7. Too little governance
Governance Survey 
% agree 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Governance is important We have well defined 
governance 
http://www.slideshare.net/echo4sharepoint/sharepoint-governance-maturity-benchmark-infographic
7. Too little governance 
— Random inconsistencies 
— Team site sprawl 
— Graveyard sites 
— Only technical governance – 
defend the platform at all 
costs!
“Good governance is like having 
good brakes on a car, they make it 
safer to go faster” 
--Ralph O’Brien
“No you can’t use rotating gif images on your homepage”
71/2. Too much governance
You only need a 200 page 
governance document if you 
plan to hit somebody with it as 
a means of enforcement
The Top 10 Mistakes in SharePoint Projects
Balanced governance 
Policy 
People 
Templates 
Monitoring 
Training 
• Governance is about 
the day-to-day 
realization of your 
strategy 
• Governance is about 
changing behaviour
Creating intranet content guide 
— Free download: 
www.clearbox.co.uk/ 
intranet_content/ 
— 10 sections on: 
• Headlines 
• Images 
• Page layout 
• Social content 
• Mobile content
8. Excluding half your 
workforce
8. Excluding half your workforce 
— Not worrying about 
factory people 
— Not worrying about mobile 
workers 
— Locking out partners and 
contractors
The Top 10 Mistakes in SharePoint Projects
The Top 10 Mistakes in SharePoint Projects
Barclays mobile
Hubbit
Beem
9. Only planning the launch
“Our new intranet based 
on SharePoint 2007 will 
help us connect, 
communicate and 
collaborate more 
effectively. 
It will help us share 
knowledge, find 
information and break 
down silos”
“Our new intranet based 
on SharePoint 2007 
2013 will help us 
connect, communicate 
and collaborate more 
effectively. 
It will help us share 
knowledge, find 
information and break 
down silos”
3 Things that are hard to kill
80% of organisations with 
SharePoint continue 
emailing documents back 
and forth 
-- Usamp survey 2010
Harmon.ie example
9. Post-launch planning 
— SharePoint intranets are like launching a magazine, 
not a book 
— Don’t think ‘project’ think ‘service’ 
— Have a CoE that provides internal consultancy, 
implementation and support 
— Budget for future customizations and add-ons 
For more see: www.clearbox.co.uk/what-to-do-after-the-launch-of-your-intranet-part-1/
10. No strategy
SharePoint is like a Swiss army knife...
...but if only it was that simple
Users should experience SharePoint as 
something configured to their specific needs
Single 
place 
to 
collaborate 
Capability 
Benefit 
Outcome 
“One” 
Organisation 
Strategic 
Feature 
Goals 
All 
employees 
Single 
identity 
see 
same 
msg. 
Corp-­‐Wide 
News 
Hub 
Comms 
2-­‐way 
comms 
Employee 
Community 
engagement 
discussions 
Less 
churn 
Customer 
satisfaction 
Time 
savings 
Response 
times 
faster 
Better 
stock 
Fewer 
outages 
SAP 
Dashboard 
control 
Quicker 
access 
to 
data 
Flexible 
project 
resourcing 
Best 
people 
on 
Team 
Sites 
a 
task 
Benefits mapping
A good SharePoint strategy… 
• Sets out how SharePoint supports the organisation’s 
strategy 
• Is responsive to changes in business need 
• Has clear, time-bound milestones 
• Addresses people and behaviour issues
1.1 
1.4 
1.3 1.2 
1.0 
2.4 
2.0 
3.0 
Big launch strategy 
2.1 
2.3 2.2
Idea 
Feasibility 
Pilot 
Review 
Scale 
Continuous evolution strategy
Questions to ask when SP comes along
Questions to ask when SP comes along 
Strategy & Governance 
1. What does the business want to achieve with SharePoint? 
2. What goals does it support? What problems does it solve? 
3. Who owns overall strategy? 
4. What metrics and KPIs will we have? 
5. What ROI do we need to demonstrate? 
Design 
1. What navigation structure do we need? 
2. What are the standards for branding and templates for layout? 
For team sites too? 
3. What permissions and security model do we need?
Questions to ask when SP comes along 
Launch and expansion 
1. What content needs migrating? Who is responsible? 
2. What features will be available immediately? 
3. What is the roadmap for adding more features? 
4. What process is used for deciding the roadmap? 
5. What training will be needed? 
Operations 
1. What are the criteria for getting a site? 
2. What are the criteria for removing a site? 
3. Who decides? 
4. What are the responsibilities for being a site or content owner? 
5. How robust must the system be (from a business perspective)
THANK YOU! 
www.clearbox.co.uk 
@sammarshall

More Related Content

The Top 10 Mistakes in SharePoint Projects

  • 1. Avoiding the top 10 SharePoint mistakes www.clearbox.co.uk @sammarshall
  • 2. Sam Marshall Director of ClearBox Consulting — 15 years intranet and digital workplace — Former global portal manager at Unilever — Benchmarked over 40 intranets — Comms, KM & IT background sam@clearbox.co.uk @sammarshall
  • 3. ClearBox Consulting u Intranet, SharePoint and digital workplace: — Strategy — Governance — Collaboration — Communities — Adoption — Training u Practical experience u Transparent u Vendor-neutral
  • 4. Its good to learn from your mistakes… …but it’s a lot cheaper to learn from someone else’s
  • 5. Top 10 SharePoint mistakes
  • 6. 1. Making it all about the Head Office
  • 7. Making it all about the Head Office — Focusing on big deals, high-level strategy, SVPs — Giving everyone the same homepage — Confusing the head office location with its role
  • 9. Global Rome Global Global London Paris
  • 10. Profile Location = London Global London
  • 11. Profile Location = Rome Global Rome
  • 16. “Internal communication is the process by which the bosses tell everyone what is happening, followed by a feedback stage where everyone can tell the bosses what is really happening.” —Guy Browning
  • 17. 2. Promoting Silence — Only letting Comms professionals write content • Other people might say something wrong — Not letting employees talk about their concerns • Or only asking every 2 years — Believing we can’t do it yet • We don’t have SharePoint 2013 / Yammer
  • 19. How many comments do you get on your news stories?
  • 20. Two way conversations… — Encourage leaders to join ‘normal’ discussions — Solve company problems openly — Blogs / News comments • End posts with a question or an opinion • ‘Seed’ discussion responses • Not every executive is cut out for blogging • Consider ‘baton passing’ between execs For more: www.clearbox.co.uk/executive-blogging-how-to-get-started/
  • 22. The value of Profiles & Activity Streams — The interface between the individual and the organisation — Individual context in a virtual world — People > People > Information an effective search route Screenshot courtesy of Oakley/Sitrion
  • 23. Community case study – Cap Gemini Non-­‐work 11% Opinion & clarifica3on 39% Solve specific problem 7% Informa3on Sharing 11% Updates 15% Help find files / resources 10% Other 7%
  • 24. Role of Newsfeed/Yammer - SAFARIS — Share a link. “Here is a link to the latest report on China Exports” — Ask a question. “Has anyone encountered this problem before, and if so, how was it solved?” — Find a resource. “Looking for a specialist in retirement benefits to help win a bid in Calgary.” — Answer a post. “Here are links to three relevant capability documents in the qualifications database.” — Recognize a colleague. “Thanks to @dpalmer for hosting an excellent planning session today.” — Inform about your activities. “Will be in the Philadelphia office today; does anyone wish to meet?” — Suggest an idea. “Local office TV screens should display the Latest news.” Source: Deloitte
  • 26. Things on an intranet home page Things people want from an intranet Message from CEO Quarterly results Phone numbers Rumours For sale & wanted My own documents Bonus calculation Lunch menu Expense forms Photos of office party Pictures of SVPs Mission statement Stock price Weather
  • 27. 3. Making it all talk — Filling the homepage with news — Making people go some other place for: • Expenses • Room booking etc. — Not letting work get in the way: • Finding people skills • Collaboration
  • 32. Who sponsors your SharePoint intranet?
  • 33. Who leads your intranet? Organisation Need Intranet Flavour Sponsor Improve communication 2-way, same message for all Communication Comms Corp Affairs Work effectively across silos Collaboration HR IT Reduce operating costs Services Finance "One Company" initiatives Communication Comms Corp Affairs Improve Capability of a Function (e.g. Marketing, Sales, R&D) Knowledge Management Head of Function Support flexible working Digital Workplace HR See: www.clearbox.co.uk/what-flavour-is-your-intranet/
  • 34. 4. Hiding all the good stuff
  • 35. 75% said finding the right information critical to organization’s business goals and success — Findwise survey 2012
  • 36. 14% said finding the right information was ‘very’ or ‘fairly’ easy — Findwise survey 2012
  • 37. 4. Hiding all the good stuff — Structuring content by who provides it — Putting a big “search all” box on the main page — Keeping the best bits on your personal drive • Email the whole department if a document ever changes
  • 38. Why is finding SharePoint content so hard?
  • 39. Why finding stuff is hard… — Lack of active search management — Takes dedicated resource — Content owners don’t care — Poorly structured content & page layout — Search is much harder than on the Web • Fewer providers – more gaps • Lots of similar hits • Content in documents, not web pages • Popularity doesn’t help
  • 40. Should you delete most of your SharePoint content?
  • 41. Finding information is a combination of approaches Search Alert Browse From “Enterprise Search” by Martin White (2012)
  • 42. Tips to improve search — Share analytics and failure-to-find with content owners — Put a feedback form on your results page — Use managed metadata, but mandate sparingly — Define synonyms — Use entity extraction for terms specific to your org — Custom dictionary — All department names — All your product names — Promote library-level searches
  • 43. Use find and filter to help in libraries Search within library if large Choose columns for sorting You can add advanced filters
  • 44. 5. No channel strategy
  • 45. A scenario: Imagine your company is moving its head office and staff to a new location 20km away What are the ways in which you could use SharePoint to help plan and communicate this? — Who needs to know what? — How much detail?
  • 46. 5. No channel strategy — Overloading employees • News announcement • Email about the news article • Manager cascade • Yammer post — Treating SharePoint as a single channel More: http://kilobox.net/2726
  • 47. 6. Confusing communication & collaboration
  • 48. SharePoint Pyramid Team collaboration Team or Wiki site Teams My Site, OneDrive C: Drive Personal Group Intranet Publishing site Every-one Department Site Team or Publishing Site Peers Communicating Collaborating
  • 49. Collaborating or Communicating? Team collaboration Team site Teams X Personal Group Intranet Publishing site Every-one Department Site Team or Publishing Site Peers X X X X X ? ? ? ? ? My Site, OneDrive C: Drive
  • 50. 6b. Planning SharePoint in isolation hours days weeks months years suitability Phone IM Video / Web Conf / Lync duration of collab. Yammer / Chatter / Tibbr etc. Doc Management email Team sites mins. ?
  • 51. 7. Too little governance
  • 52. Governance Survey % agree 80 70 60 50 40 30 20 10 0 Governance is important We have well defined governance http://www.slideshare.net/echo4sharepoint/sharepoint-governance-maturity-benchmark-infographic
  • 53. 7. Too little governance — Random inconsistencies — Team site sprawl — Graveyard sites — Only technical governance – defend the platform at all costs!
  • 54. “Good governance is like having good brakes on a car, they make it safer to go faster” --Ralph O’Brien
  • 55. “No you can’t use rotating gif images on your homepage”
  • 56. 71/2. Too much governance
  • 57. You only need a 200 page governance document if you plan to hit somebody with it as a means of enforcement
  • 59. Balanced governance Policy People Templates Monitoring Training • Governance is about the day-to-day realization of your strategy • Governance is about changing behaviour
  • 60. Creating intranet content guide — Free download: www.clearbox.co.uk/ intranet_content/ — 10 sections on: • Headlines • Images • Page layout • Social content • Mobile content
  • 61. 8. Excluding half your workforce
  • 62. 8. Excluding half your workforce — Not worrying about factory people — Not worrying about mobile workers — Locking out partners and contractors
  • 67. Beem
  • 68. 9. Only planning the launch
  • 69. “Our new intranet based on SharePoint 2007 will help us connect, communicate and collaborate more effectively. It will help us share knowledge, find information and break down silos”
  • 70. “Our new intranet based on SharePoint 2007 2013 will help us connect, communicate and collaborate more effectively. It will help us share knowledge, find information and break down silos”
  • 71. 3 Things that are hard to kill
  • 72. 80% of organisations with SharePoint continue emailing documents back and forth -- Usamp survey 2010
  • 74. 9. Post-launch planning — SharePoint intranets are like launching a magazine, not a book — Don’t think ‘project’ think ‘service’ — Have a CoE that provides internal consultancy, implementation and support — Budget for future customizations and add-ons For more see: www.clearbox.co.uk/what-to-do-after-the-launch-of-your-intranet-part-1/
  • 76. SharePoint is like a Swiss army knife...
  • 77. ...but if only it was that simple
  • 78. Users should experience SharePoint as something configured to their specific needs
  • 79. Single place to collaborate Capability Benefit Outcome “One” Organisation Strategic Feature Goals All employees Single identity see same msg. Corp-­‐Wide News Hub Comms 2-­‐way comms Employee Community engagement discussions Less churn Customer satisfaction Time savings Response times faster Better stock Fewer outages SAP Dashboard control Quicker access to data Flexible project resourcing Best people on Team Sites a task Benefits mapping
  • 80. A good SharePoint strategy… • Sets out how SharePoint supports the organisation’s strategy • Is responsive to changes in business need • Has clear, time-bound milestones • Addresses people and behaviour issues
  • 81. 1.1 1.4 1.3 1.2 1.0 2.4 2.0 3.0 Big launch strategy 2.1 2.3 2.2
  • 82. Idea Feasibility Pilot Review Scale Continuous evolution strategy
  • 83. Questions to ask when SP comes along
  • 84. Questions to ask when SP comes along Strategy & Governance 1. What does the business want to achieve with SharePoint? 2. What goals does it support? What problems does it solve? 3. Who owns overall strategy? 4. What metrics and KPIs will we have? 5. What ROI do we need to demonstrate? Design 1. What navigation structure do we need? 2. What are the standards for branding and templates for layout? For team sites too? 3. What permissions and security model do we need?
  • 85. Questions to ask when SP comes along Launch and expansion 1. What content needs migrating? Who is responsible? 2. What features will be available immediately? 3. What is the roadmap for adding more features? 4. What process is used for deciding the roadmap? 5. What training will be needed? Operations 1. What are the criteria for getting a site? 2. What are the criteria for removing a site? 3. Who decides? 4. What are the responsibilities for being a site or content owner? 5. How robust must the system be (from a business perspective)