Top Ten Paid Social Media Advertising Hacks Of All Time
•Download as PPTX, PDF•
9 likes•3,317 views
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+. Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business. You’ll get expert-level Social PPC tips like: *Cheaply targeting fans on social media *Using content remarketing to generate sales and qualified leads *Insights on the new ad formats for YouTube and Gmail How paid advertising can increase organic exposure
Report
Share
Top Ten Paid Social Media Advertising Hacks Of All Time
- 1. #thinkppc &HOSTED BY: TOP TEN PAID SOCIAL MEDIA ADVERTISING HACKS OF ALL TIME FEATURING LARRY KIM
- 2. #thinkppc Presenters • Larry Kim – Guest Presenter – Founder of Wordstream & #ppckid – Top Columnist for Inc Magazine & Search Engine Land – Larrykim • Matt Umbro – Moderator – Senior Account Manager at Hanapin Marketing – Founder of #PPCCHAT – Matt_Umbro
- 3. #thinkppc Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
- 4. #thinkppc Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
- 5. #thinkppc Live Poll Question #2 How do you manage your account(s)? #thinkppc a) I’m part of an in-house PPC team. b) I do all the marketing myself. c) I work with an agency. d) I’m a consultant.
- 6. @larrykim’s Top 10 Social Media Advertising Hacks of All Time
- 7. #thinkppc Ridiculous Amount of Time on Social Media Source: Global Web Index, January 2015
- 8. #thinkppc We’re Talking Facebook & Twitter Ads Today!
- 9. #thinkppc Note: Not Talking About LinkedIn Ads Today
- 10. #thinkppc Also Note: Not Talking About Google+ Ads Either
- 11. Larry’s #10 Social Ads Hack: Quality Score in Facebook and Twitter Ads! @larrykim
- 13. #thinkppc “Relevancy Score” in Facebook • Higher post engagement = higher Relevance Score • Higher Relevance Score = More Impression Share and Lower Cost Per Engagement
- 14. #thinkppc “Quality Adjusted Bid” in Twitter
- 15. #thinkppc “Quality Adjusted Bid” in Twitter 1 Point Increase in Engagement Rate = 5% Decrease in Cost Per Engagement
- 16. #thinkppc One Penny Per Retweet?! YES.
- 17. #thinkppc Quality Score & Impression Share Fewer Ad Impressions Every Day!
- 18. #thinkppc Quality Score & Impression Share
- 19. Larry’s #9 Social Ads Hack: My Top Secret Paid Social Ads Strategy: “Tweet More Often & Promote Your Best Stuff” @larrykim
- 20. #thinkppc Just Say NO to Promoting Junk Updates
- 21. #thinkppc Promote Your Best Stuff Instead! (Top 1%)
- 22. #thinkppc Paid Social Ads ROI Analysis:
- 23. #thinkppc How to Find High Engagement Posts?
- 24. Larry’s #8 Social Ads Hack: Keyword Targeting and the Ridiculous Power of #Hashtags @larrykim
- 25. #thinkppc Keyword Targeting Not on Facebook
- 26. #thinkppc Keywords Targeting: Google vs. Twitter Google AdWords Twitter infant clothes boy Julian’s first birthday lawyer auto accident Some dumbass hit my car pink dress I have nothing to wear for the concert! online dating Emma just broke up with me mobile landing page tools #mobilegeddon Social Keywords: Higher Funnel, Informational, Conversational, Hashtags
- 27. #thinkppc zOMG #Hashtags: 778 Retweets!
- 28. #thinkppc Leverage Power of Trending Topics
- 29. #thinkppc Generates Valuable PR Exposure
- 32. Larry’s #7 Social Ads Hack: Increase Commercial Intent Using in-Market Segments! @larrykim
- 33. #thinkppc “Behavioral Targeting” in Facebook
- 34. #thinkppc “Partner Audiences” in Twitter
- 35. Larry’s #6 Social Ads Hack: Demographic Targeting @larrykim
- 36. #thinkppc Demographic Ad Targeting in Twitter
- 37. #thinkppc Demographic Ad Targeting in Facebook
- 38. Larry’s #5 Social Ads Hack: Social Media Remarketing @larrykim
- 39. #thinkppc Website Remarketing Ads Often Never Seen Source: Google
- 40. #thinkppc As Low as 44.8% Viewability! Source: Google
- 41. #thinkppc Page Position Matters for Website Display Ads
- 42. #thinkppc Social Ads Don’t Have “Avg. Position”
- 43. #thinkppc Custom Website Audiences in Facebook
- 44. #thinkppc Tailored Website Audience in Twitter
- 45. #thinkppc Product Ads on Facebook!
- 46. Larry’s #4 Social Ads Hack: Custom Audiences @larrykim
- 47. #thinkppc The Evolution of Display Ad Targeting 5. Website Targeting (e.g.: Inc. Magazine or Home & Garden Weekly) 4. Keyword Targeting (e.g. Articles containing “Health Insurance”) 3. Interests & Market Segments (e.g. Business Services, Photography) 2. Remarketing (e.g. People who visited the “buy” page of your website) 1. Identity (e.g. Specific Emails or Phone Numbers)
- 48. #thinkppc New “Tailored Audiences” or “Custom Audiences”
- 49. #thinkppc People Based Marketing is Like Email Marketing But Better
- 50. #thinkppc Identity Marketing Using Custom Audiences in Social Ads Identity Based Marketing Opens Up a TON of New and Exciting Advertising Use Cases!!
- 51. #thinkppc This is a True Story
- 52. #thinkppc Shared The Article on My Social Media
- 53. #thinkppc Promote Post to My List of Influencers
- 54. #thinkppc Story Picked Up in Marketing Land in 2 Hours
- 55. #thinkppc Story Picked Up in Marketing Land in 2 Hours+500 Press Pickups in 48 Hours
- 56. #thinkppc Social Ads ROI Analysis: • 500 High Value Press Pickups + Links • Massive Brand Exposure • +100k Site Visitors • Total Cost: $50 • Total Time: 10 Minutes
- 57. Larry’s #3 Social Ads Hack: Insanely Powerful New Ad Formats @larrykim
- 58. #thinkppc This Funnel is a Ridiculously Dated Concept You Can Bypass this Funnel Entirely! Captured Lead View Landing Page Website Visitors
- 60. #thinkppc Call Buttons are Game Changers Mobile Conversion Funnel 1. Sees Ad 2. Calls Business 3. Lead Captured No Leaky Landing Page! Desktop Search Conversion Funnel 1. Sees Ad 2. Clicks On Ad 3. Visits Website Landing Page 4. Lead Captured 3% Average Conversion Rate! Golden Rule of Mobile: “Calls to Businesses are Worth +3x More Than Clicks to Websites”
- 61. #thinkppc +Half-Billion Use FB on Mobile Only
- 62. #thinkppc 80% of Twitter Users are Mobile
- 63. #thinkppc New Social Direct Response Ad Formats Leads Get Emailed or Posted to You. Apps Get Installed (etc.) You’re Paying for Leads Not Clicks, by Eliminating an Entire Stage of Conversion Funnel!
- 66. Larry’s #2 Social Ads Hack: The Flywheel Effect of Social Media Marketing @larrykim
- 68. #thinkppc Engagement Snowballs As You Go April 2015: 77k Followers April 2014: 12k Followers
- 69. #thinkppc It Took Me 5.5 Years to Get 12k Followers But Now I add 12k Followers in 2 months!
- 70. Larry’s #1 Social Ads Hack: Free Clicks! @larrykim
- 71. #thinkppc Buy 1 Retweet/Like, Get 3 Free!
- 72. #thinkppc Sponsor Post: Get Likes/Followers Free
- 73. #thinkppc Summary: My Top 10 Social Ad Hacks 1. Quality Score in Social Ads! 2. Post More, Promote Best Stuff 3. Keyword Targeting & Hashtags! 4. In-Market Segments = Commercial Intent 5. Layer Demographic Targeting 6. Do Social Media Remarketing 7. Custom Audiences = Incredibly Precise Targeting 8. Use Insanely Powerful New Ad Formats 9. Leverage Flywheel Effect of Social Media Ads 10.Free Clicks!
- 74. #thinkppc Live Poll Question #4 a.) FREE Account Assessment from Hanapin (for accounts spending more than 20K/mo) b.) FREE WordStream AdWords Performance Grader Plus & Landing Page Grader Walkthrough c.) No Thanks d.) Both Would you like help with your PPC accounts and management? I’m interested in:
- 76. #thinkppc Have more questions? Thank you for attending our webinar! #thinkppc • Contact us Directly: » Hanapin Feedback: marketing@hanapinmarketing.com Wordstream Feedback: nbaylor@wordstream.com
Editor's Notes
- Carrie
- Carrie – Introduce myself and then Susan talks about herself
- Carrie (unless Susan really wants to)
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- Susan does question #2
- LEAVE OPEN IN Q&A