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The User Experience Designer

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Manish G Pillewar
Manish G Pillewar

This document discusses user experience design and why it is important to involve user experience designers from the start of a project. It defines user experience as the holistic satisfaction a user gets from using a product. User experience is multi-disciplinary and involves user research, usability testing, interaction design, visual design and more. The document recommends having different user experience profiles on a team, such as a user researcher, UI designer, and usability tester. It argues that involving designers from the beginning helps understand users and competitors better, improves the product vision, catches issues early, and ensures usability. Measuring user satisfaction through metrics helps capture the value and return on investment of usability.

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User experience Design
Have you been here?
And here?
Have you been here?
And here?
Have you used these?
And this?‘96‘09
Why they succeed where others fail?Domain brilliance ?Innovation drive ?Marketing strategy ?User ExperienceDefine the primary goal of the user-The user is here to search, let him do that first! Excellent page ranking for the most Relevant search results no matter what profile is searching it orThe user is hungry, feed his fast, feed him good & smile!Put marketing and technology gimmicks/limitations way over users needsGoogle continuously refuses to place banner ads or introduce pop-ups on itsInterfacesorWe may not have the best seating arrangement, but we do serve fast and weDo serve it hot!A satisfied customer always returns!
Hard lessons learnt?
So, what is User Experience?n. the holistic experience and satisfaction aenduserhas when using a product or system...driven by consideration of the ‘moments’ of engagement between people and brands, and the memories these moments create.
User Experience is multi-dimensionalCan I trust what I see and whatI do on the interface?Can I do the task I intend to complete? Trust Useful Value Desire UsabilityCan I do the task Easily ?Is it accessible?Is it findable?Value of image, brand & identity?Value: Contribute to the overall user’s satisfaction on functional and emotional needs
In SDLC however, User Experience is also multi-disciplinaryUser Research ( type of users, their goals and needs )Usability Testing ( test when possible, test frequent)Information Architecture ( detailed site map of the system )Interaction Design (follow all good usability principles | Innovate!)Information Design ( accurate, contextual and effective information )Accessibility( usable by the physically challenged-sight, sound, speech, muscle )Visual Design ( font type, layout, color, trust & desire, brand appeal )Server logs/web analytics ( technical analysis, check results )
How do designers work?UsbTestUXD PrototypeDefine and DesignDiscoverPhaseConsolidate findings through interviews and questionnaire
Present finding to stakeholders
Define Scope for design
Prepare Personas
Role Play
Card Sorting. Design IA & Navigation Concepts.
Paper Prototypes
Design sample wire frame / screen to depict the same
Sign Off on Design Concepts/approach
Develop key screen based on scenarios identified
Development team to prototype the scenarios
Design Visual Design and UI assets ( icons, etc) for ’to-be’ environment
Documents the approved design in the form of a UI Design Style Guide
Usability Testing
Incorporate Feedback
Iterate Test
Understand Application and the client environment.
Investigate the User-Tasks-Profile

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The User Experience Designer

  • 8. Why they succeed where others fail?Domain brilliance ?Innovation drive ?Marketing strategy ?User ExperienceDefine the primary goal of the user-The user is here to search, let him do that first! Excellent page ranking for the most Relevant search results no matter what profile is searching it orThe user is hungry, feed his fast, feed him good & smile!Put marketing and technology gimmicks/limitations way over users needsGoogle continuously refuses to place banner ads or introduce pop-ups on itsInterfacesorWe may not have the best seating arrangement, but we do serve fast and weDo serve it hot!A satisfied customer always returns!
  • 10. So, what is User Experience?n. the holistic experience and satisfaction aenduserhas when using a product or system...driven by consideration of the ‘moments’ of engagement between people and brands, and the memories these moments create.
  • 11. User Experience is multi-dimensionalCan I trust what I see and whatI do on the interface?Can I do the task I intend to complete? Trust Useful Value Desire UsabilityCan I do the task Easily ?Is it accessible?Is it findable?Value of image, brand & identity?Value: Contribute to the overall user’s satisfaction on functional and emotional needs
  • 12. In SDLC however, User Experience is also multi-disciplinaryUser Research ( type of users, their goals and needs )Usability Testing ( test when possible, test frequent)Information Architecture ( detailed site map of the system )Interaction Design (follow all good usability principles | Innovate!)Information Design ( accurate, contextual and effective information )Accessibility( usable by the physically challenged-sight, sound, speech, muscle )Visual Design ( font type, layout, color, trust & desire, brand appeal )Server logs/web analytics ( technical analysis, check results )
  • 13. How do designers work?UsbTestUXD PrototypeDefine and DesignDiscoverPhaseConsolidate findings through interviews and questionnaire
  • 14. Present finding to stakeholders
  • 18. Card Sorting. Design IA & Navigation Concepts.
  • 20. Design sample wire frame / screen to depict the same
  • 21. Sign Off on Design Concepts/approach
  • 22. Develop key screen based on scenarios identified
  • 23. Development team to prototype the scenarios
  • 24. Design Visual Design and UI assets ( icons, etc) for ’to-be’ environment
  • 25. Documents the approved design in the form of a UI Design Style Guide
  • 29. Understand Application and the client environment.
  • 31. Identify preliminary User Experience Issues through heuristics evaluation
  • 32. Interview Users in their own environmentActivitiesQuick Start/Project InceptionIteration Cycles
  • 33. The UX team at your company should beOr a combination of These profiles:User Researcher
  • 37. Usability TesterHaving the designer on board
  • 38. The UXDWe need some “Wireframes” done. Can you join our team?We need you to make this look good? Can you join our team?At release: Can you test our application?Right needs; wrong approach
  • 39. The reason you need an UXDYou are NOT designing for your client!
  • 40. The reason you need an UXDHappy End Users!=(Who have finished their tasks with ease)More Sales: More ProfitsLess Time lost: More ProductivityMore UtilizationBetter Competition: Better Brand Value=Happy Customer =More Business opportunitiesMore satisfaction at delivering value &Not just software: It’s a relationship
  • 41. The reason you need an UXDInvolve designers right from the START!
  • 42. The reason you need an UXDPre-SalesDesigner to help you understand the Client’s competition better.Do COMPETITIVE BENCHMARKING on UX!The better you understand the business & the competition for the client, the more they will trust you to deliver what your recommend & is required.
  • 43. The reason you need an UXDPre-SalesDesigner to help you review what’s wrong with the client’s applicationArm your sales pitch with a USABILITY REPORT!The better you understand the application and what’s wrongwith it, the more the client will trust you to deliver what’s right.
  • 44. The reason you need an UXDProject InceptionsDesigner to help you realize a broader vision, a digital strategy for your productCONCEPTUALIZE! A unique User ExperienceWork WITH and NOT FOR the client as a team. Make the Product your own. Be responsible for the value you bring.
  • 45. The reason you need an UXDProject In progressDesigner to help you mock the vision on paper or board or prototypeVIEW and take FEEDBACK on the screens you design for the End User!Involve the End Users of the application in the process. Theyare the ones you are doing this all for.
  • 46. The reason you need an UXDProject In progressDesigner to help you put the vision on paper
  • 47. ITERATE! Chart the flows! ESTIMATE!Iterate on feedback. Understand what the screens mean from a technical point of view.
  • 48. The reason you need an UXDProject In progressDesigner to help you find alternatives
  • 49. PAIR PROGRAM with a designer on the table!Seek alternatives to difficult and laborious UI designs. Collaborate and Brainstorm to find quick alternatives.
  • 50. The reason you need an UXDProject In progressDesigner to help you Test & Ok quickly
  • 51. QA through a designer when your story is completeCatch issues before even the clients test out the story/build.
  • 52. The reason you need an UXDProject Release ‘n’Designer to help you Test for Usability
  • 53. USABILITY TEST your release with the end usersMake sure you put that feedback back into the story loopbased on priority.
  • 54. The reason you need an UXDFinal ReleaseDesigner to help you Capture Metrics
  • 55. ROI analysis Capture the value add to the business. Capture the ROI onUsability. Translate that to money invested and return gained.Know YOUR value.
  • 57. Manish Govind PillewarSr. Consultant | User Experience DesignSan Francisco, CA-94104manishpi@gmail.comSkype: manishpi# Images picked up from Google Search and need due credit