This document discusses the Value Proposition Canvas, a tool used to design or analyze the value a company proposes to its customers. The canvas focuses on the customer segments a company wants to serve, the pain relievers and gains it offers to relieve pains and fulfill needs or desires, and how it delivers this value through products and services while remaining profitable through various revenue streams.
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The value-proposition-canvas
1. Gain Creators
Pain Relievers Pains
Gains
Products
& Services
Customer
Job(s)
Value Proposition Customer Segment
copyright: Strategyzer AG
The makers of Business Model Generation and Strategyzer
The Value Proposition Canvas
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