The document discusses the concept of "the wind of emotions" in storytelling. It proposes that emotions can be thought of as creating different "winds" or intensities depending on the differential between positive and negative feelings. Greater differentials between delight, fear, pain, and grudge would create stronger emotional winds, just as stronger pressure differentials create stronger real winds. This metaphor is used to explain phenomena like viral marketing. When telling a story, the goal is to maximize delight for the reader but in a controlled way to avoid confusing them, just as avoiding severe turbulence on a flight.
3. Professor Rod King is
the pioneer of
introducing the idea
of maximizing delight
and minimizing pain
for customers.
4. Next, is a slide
by Rod King to
show where
delight falls on
his canvas
5. DRAMATIC STORY CANVAS
Simply Explain, Conceive, and Present Memorable Stories in Business and Life
#4ROD. Dr. Rod King. rodkuhnhking@gmail.com & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
9. I shall go one step further and
make delight and pain part of
a diamond of emotions
Delight
FearPain
GRUDGE
10. I shall go one step further and make delight and
pain part of a diamond of emotions
These feelings have
differentials in their
intensity and heat
Delight
Fear
Pain
GRUDGE
11. The Wind of Emotions
metaphor jumps to my head
Delight
Fear
Pain
GRUDGE
14. Because we measure the
speed of wind by using an
anemometer
An anemometer has four
cups. Each cup is attached to
the end of a horizontal arm,
each of which is mounted on
a central axis
15. Because we measure the
speed of wind by using an
anemometer
When wind pushes into the
cups, they rotate the axis.
The faster the wind, the
faster the cups spin the axis.
16. The wind blows when
there is pressure
differential in the air.
The stronger the
differential is,
the stronger
the wind is
25. When we tell a story, we
have to observe the wind
of emotion the story
generates so as not to
confuse the reader
26. We need to maximize
delight, but within limits
and at certain velocity to
get the best results
27. This is the way to
maximize the interaction
of customer: product
interactions.
This is the way to
maximize the interaction
of customer: product
interactions.