The World As A Game Board
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Presentation about Pervasive Games and Alternate Reality Games for marketing students at School of Economics Gothenburg University.
The World As A Game Board
- 1. A part of Swedish ICTThe world as a game boardKarl-Petter Åkessonkalle@sics.se
- 2. OverviewHistorical – how have we played so far in the physical room?New technology – Internet of ThingsGames around us that use technologyARG and Pervasive gamesMarketing examplesSome things to consider
- 3. HistoryGames and play is older than humanityNaturally using our surroundings
- 4. PlayImportant way of learningPassing time
- 5. Physical effortsMany games has become what we know as sports
- 6. Social gamesGames as a meeting pointWinning not so important
- 7. Murder Mystery Dinner PartyA box with instruction for a mini roleplaying gamehttp://www.mystery-games.com/mystery-game.html
- 8. LARPLive Action Role PlayingTwo main genresStrategicSocial
- 9. CreativityMaking clothes, equipment, food etc.Characters, stories
- 10. What enables technology?StructureControl of rulesPacing a storyCommunicationBetween individuals, places and thingsExperiencesDifferent media, e.g. sound and images.
- 11. Internet of ThingsCollection of communicating itemsSense the surroundingthe surrounding becomes the game spaceControl physical phenomenaEffect the surrounding to perceive the gameCommunicationDevices can share information
- 12. What exists today?Innovative use of existing technologyTraditional games and sports enhanced with technology
- 13. GeoCachingTreasures localized with GPShttp://www.geocaching.com
- 14. GeoCachingGbg High 9N 57° 41.537 E 011° 56.582 (WGS84)The official view point for persons looking for stars is situated close to this cache location. You will also be close to a small special fortress (see picture).
- 15. GPSDrawingA series of coordinates generates a drawingGPShttp://www.gpsdrawing.com/
- 16. VasaloppetEach runner has an ID tags in the shoeIndividual timings
- 18. LaserDome
- 19. ARG and Pervasive Games New game genresGames that utilize our everyday worldGrown out of mobility and internet
- 20. Alternate Reality GamesPlaying with alternative viewsMainly using websites, e-mail and other online servicesNokia Game - 1999The Beast – 2001Majestic – 2001
- 21. Perplex City - 2005Solve mysteries tofind the cubeCards with puzzlesOver 600.000 solvedOver 45.000 playershttp://en.wikipedia.org/wiki/Perplex_City
- 22. Pervasive GamesBlurring the boarders moreWhere is the game played?Who is playing the game?When is the game played?
- 23. BotFighters - 2000A hunt with yourmobile as a gunFind and shootdown as manyas possible.Wrong targetgroup.
- 25. Momentum - 2006Massive5 weeks - 24/730 playersWhole of StockholmTechnology enhanced LARPPlayers took control of the plothttp://momentum.sics.se/
- 26. The truth about Marika - 2007First integration of TV series and Pervasive GameInteractive Emmy
- 27. FastFoot Challenge - 2008GPS based hunthttp://www.fastfoot.mobi/
- 28. CipherCitiesQuests and missionsUsing mobile internet or SMSCommunity created gameshttp://ciphercities.com/
- 29. GPS MissionSolve a mission by visiting placesCommunity createdMobile phone with GPShttp://gpsmission.com/
- 30. Marketing examplesNokia Game – 1999 – 2005The Beast – The Movie A.I. - 2001I Love Bees – Halo 2 - 2004Primacy - Numb3rs - 2007
- 31. Things to considerSociallyCollision with societyNon-participants/spectatorsUtilize technology shortcomingsBusiness modelsExisting ones independent in time and space
- 32. The EndThank you for your time!Questions?http://pervasivegames.wordpress.comhttp://www.pervasive-gaming.orgKarl-PetterÅkesson - kalle@sics.se