1. New media like the internet is constantly changing and developed in a decentralized way by millions of people, allowing for more participation and conversation compared to traditional top-down old media.
2. Control over media and the conversation is shifting away from large media companies as people now have more options to find niche content online and participate in creating their own materials.
3. Emerging technologies will make online search more sophisticated over time, potentially leading to an advanced "Web 3.0."
3. Old
Media
Like preaching
hardly changes
developed by few
controllable
authoritarian
Based on a post in Information Architects, by Oliver Reichenstein
4. Socratic Dialogue
New Media Like preaching
Constantly changes its definition
(web 1.0 2.0 3.0)
developed by millions of people
› not controllable
engages in conversation
Based on a post in Information Architects, by Oliver Reichenstein
6. “Media companies don't control the
conversation anymore, at least not to the
extent that we once did.
All that has changed. Options abound. Fans
of small niches can now find new content
they could never before. They are no longer
content to be a passive audience; they insist
on being participants, on creating their own
material and finding others who will want to
read, listen and watch.”
Rupert Murdoch, Owner of News Corp (Fox + MySpace)
May 2007, Forbes Magazine
14. Social network
web 1.0 (1995)
web 2.0 (2003)
web 3.0 (2008)
Media Aggregator
Power
Technology
Collective intelligence Sharing platform Open Source
Web Semantic
Blogs
Everyone Mashup
Folksonomy
Online community
Opinion leaders AJAX
Personal website RSS
Brand XML
Meta Tags
Institution
HTML
tv
radio All Right reserved
computer
ipod Creative Commons
cellphone Document e-commerce Legal
smartphone Audio shop in the shop
R&D
access point
Mobility Video Agencies long tail era
Integrated document mashup
User participation multi actor development
Interactive document
User generated content
life integrated consumption
Cognitive deduction
User Lead
Commerce
Co-creation
Content
R&D Personalization
Advertising