Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Tips for using social media to grow your small business

•
•
Zeinab Lenton
Zeinab Lenton

You’ve started your business and things are looking good. You’ve got a few customers, but you could definitely do with more. This presentation will provide some practical tips and advice on using social media and social networks to market and grow your business.

Related slideshows

Online Branding & Social Media for Bands & Musicians
Online Branding & Social Media for Bands & MusiciansOnline Branding & Social Media for Bands & Musicians
Online Branding & Social Media for Bands & Musicians
 
Visualizing Resumes 2.0
Visualizing Resumes 2.0Visualizing Resumes 2.0
Visualizing Resumes 2.0
 
Digital brand final (1)
Digital brand final (1)Digital brand final (1)
Digital brand final (1)
 
1 of 81
TIPS FOR USING SOCIAL MEDIA TO GROW YOUR BUSINESS ZEINAB LENTON IMAGE CREDIT: FLICKR USER GRUNGETEXTURES
IMAGE CREDIT: FLICKR USER ED YOURDON
sh aring stuff IMAGE CREDIT: FLICKR USER ED YOURDON
The Conversation Prism Credit: Brian Solis & JESS3
E D IA IA L M S O C G AN D AR IN OR SH .” LS F I ON OO RM AT “T IN FO S IN G I SC US NE R, D ST ELZ RK MA OM CE: R.C OUR INE S M EXA
R KS T WO L N E O C IA INT EREST S MUNIT IES OF FC OM US EO “THE ER S.” OOTH CT T ON NE TOC NE R, ST ELZ RK MA OM CE: R.C OUR INE S M EXA
but what does it have to do with business? IMAGE CREDIT: WALTER SANDERS
IMAGE CREDIT: Joe Steinmetz, "Tupperware Party, Sarasota, Florida" (1958)
IMAGE CREDIT: Joe Steinmetz, "Tupperware Party, Sarasota, Florida" (1958) IN G RK ET M A O CIAL
IMAGE CREDIT: BRIAN SOLIS
IMAGE SOURCE: JUSTIN JULIEN, SOCIALMEDIATODAY.COM
it’s just good business sense
it’s just good business sense • A customer service channel
it’s just good business sense • A customer service channel • A marketing tool
it’s just good business sense • A customer service channel • A marketing tool • A sales channel
it’s just good business sense • A customer service channel • An advertising platform • A marketing tool • A sales channel
it’s just good business sense • A customer service channel • An advertising platform • A marketing tool • a place to meet new people - customers, suppliers, peers • A sales channel and supporters
WHAT’S IN IT FOR YOU?
WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business
WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time
WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time • differentiation in the marketplace
WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time • differentiation in the marketplace • competitive advantage
WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time • differentiation in the marketplace • competitive advantage • marketing spend that you control
WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time • differentiation in the marketplace • competitive advantage • marketing spend that you control • A way to monitor and manage your reputation
Image credit: Flickr user SIMON SCOTT I’m sold. Where do I start?
Image credit: Flickr user SIMON SCOTT I’m sold. Where do I start? RARING TO GO?
Image credit: Flickr user SIMON SCOTT I’m sold. Where do I start? RARING TO GO? MY TOP 1 0 TIPS
1. DEFINE YOUR GOALS Image credit: Flickr user DavidR_
1. DEFINE YOUR GOALS • BRAND Image credit: Flickr user DavidR_
1. DEFINE YOUR GOALS • BRAND • PR / REPUTATION Image credit: Flickr user DavidR_
1. DEFINE YOUR GOALS • BRAND • PR / REPUTATION • CONVERSION Image credit: Flickr user DavidR_
2. WATCH AND LEARN image credit: Flickr user gerlos
3. WALK BEFORE YOU RUN Image credit: Flickr user MARTIN GOMMEL
“We’re not just selling food. We’re MMM... NEWCASTLE trying to make our customers happy and help them understand food. As an independent it’s one of the ways we can compete with the supermarkets.” Simone Clarkin, interviewed in The Journal
Tips for using social media to grow your small business
4. FEED THE BEAST! age credit: Flickr user MASSDISTRACTION
KE LU U R EN L A
Tips for using social media to grow your small business
Tips for using social media to grow your small business
Image credit: Flickr user CAROL BROWNE 5. DON’T FEAR THE HATERS
Tips for using social media to grow your small business
Tips for using social media to grow your small business
Tips for using social media to grow your small business
MONITORING THE BUZZ
6. what happens online stays online Image credit: Flickr user CANADAGOOD
nfail amazo # “sickie woo” habitat #iran
7. LISTEN Image credit: Flickr user JKonig
in g ur c d s o r o w image credit: flickr user XurxoMarti nez c
Tips for using social media to grow your small business
Tips for using social media to grow your small business
Tips for using social media to grow your small business
FA NS BO OK FA CE ,9 23 2 ,0 20
FA NS BO OK FA CE ,9 23 2 ,0 20 en t ag em Eng
FA NS BO OK FA CE ,9 23 2 ,0 20 en t ag em Eng do ut stan a nd br
FA NS BO OK FA CE ,9 23 2 ,0 20 en t ag em Eng do ut stan a nd br VE PR O SI TI P
8. ENCOURAGE ADVOCATES IMAGE CREDIT: FLICKR USER AMANDA_M_HATFIELD
9. REWARD LOYALTY IMAGE CREDIT: FLICKR USER CHRIS5AW
Tips for using social media to grow your small business
image credits: thomas hawk, theBlackFi
10. MIX IT UP IMAGE CREDIT: FLICKR USER LEANDROID
Tips for using social media to grow your small business
Tips for using social media to grow your small business
Tips for using social media to grow your small business
Tips for using social media to grow your small business
Tips for using social media to grow your small business
IMAGE CREDIT: FLICKR USER sahlgoode
YOUR SOCIAL MEDIA CHECKLIST IMAGE CREDIT: FLICKR USER sahlgoode
Tips for using social media to grow your small business
1. Define your goals
1. Define your goals 2. Watch and learn
1. Define your goals 2. Watch and learn 3. Walk before you run
1. Define your goals 2. Watch and learn 3. Walk before you run 4. Get involved
1. Define your goals 2. Watch and learn 3. Walk before you run 4. Get involved 5. Don’t fear the haters
6. What happens online 1. Define your goals stays online 2. Watch and learn 3. Walk before you run 4. Get involved 5. Don’t fear the haters
6. What happens online 1. Define your goals stays online 2. Watch and learn 7. Listen 3. Walk before you run 4. Get involved 5. Don’t fear the haters
6. What happens online 1. Define your goals stays online 2. Watch and learn 7. Listen 3. Walk before you run 8. Encourage advocates 4. Get involved 5. Don’t fear the haters
6. What happens online 1. Define your goals stays online 2. Watch and learn 7. Listen 3. Walk before you run 8. Encourage advocates 4. Get involved 9. Reward loyalty 5. Don’t fear the haters
6. What happens online 1. Define your goals stays online 2. Watch and learn 7. Listen 3. Walk before you run 8. Encourage advocates 4. Get involved 9. Reward loyalty 5. Don’t fear the haters 10. Mix it up
Tips for using social media to grow your small business
THA NK YOU
THA NK YOU www.tassoftware.co.uk www.twitter.com/zenlenton www.linkedin.com/in/zeinablenton image credits on individual slides

More Related Content

Tips for using social media to grow your small business

  • 1. TIPS FOR USING SOCIAL MEDIA TO GROW YOUR BUSINESS ZEINAB LENTON IMAGE CREDIT: FLICKR USER GRUNGETEXTURES
  • 2. IMAGE CREDIT: FLICKR USER ED YOURDON
  • 3. sh aring stuff IMAGE CREDIT: FLICKR USER ED YOURDON
  • 4. The Conversation Prism Credit: Brian Solis & JESS3
  • 5. E D IA IA L M S O C G AN D AR IN OR SH .” LS F I ON OO RM AT “T IN FO S IN G I SC US NE R, D ST ELZ RK MA OM CE: R.C OUR INE S M EXA
  • 6. R KS T WO L N E O C IA INT EREST S MUNIT IES OF FC OM US EO “THE ER S.” OOTH CT T ON NE TOC NE R, ST ELZ RK MA OM CE: R.C OUR INE S M EXA
  • 7. but what does it have to do with business? IMAGE CREDIT: WALTER SANDERS
  • 8. IMAGE CREDIT: Joe Steinmetz, "Tupperware Party, Sarasota, Florida" (1958)
  • 9. IMAGE CREDIT: Joe Steinmetz, "Tupperware Party, Sarasota, Florida" (1958) IN G RK ET M A O CIAL
  • 11. IMAGE SOURCE: JUSTIN JULIEN, SOCIALMEDIATODAY.COM
  • 12. it’s just good business sense
  • 13. it’s just good business sense • A customer service channel
  • 14. it’s just good business sense • A customer service channel • A marketing tool
  • 15. it’s just good business sense • A customer service channel • A marketing tool • A sales channel
  • 16. it’s just good business sense • A customer service channel • An advertising platform • A marketing tool • A sales channel
  • 17. it’s just good business sense • A customer service channel • An advertising platform • A marketing tool • a place to meet new people - customers, suppliers, peers • A sales channel and supporters
  • 18. WHAT’S IN IT FOR YOU?
  • 19. WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business
  • 20. WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time
  • 21. WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time • differentiation in the marketplace
  • 22. WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time • differentiation in the marketplace • competitive advantage
  • 23. WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time • differentiation in the marketplace • competitive advantage • marketing spend that you control
  • 24. WHAT’S IN IT FOR YOU? • loyal customers who actively recommend your business • real feedback, from real people, often in real time • differentiation in the marketplace • competitive advantage • marketing spend that you control • A way to monitor and manage your reputation
  • 25. Image credit: Flickr user SIMON SCOTT I’m sold. Where do I start?
  • 26. Image credit: Flickr user SIMON SCOTT I’m sold. Where do I start? RARING TO GO?
  • 27. Image credit: Flickr user SIMON SCOTT I’m sold. Where do I start? RARING TO GO? MY TOP 1 0 TIPS
  • 28. 1. DEFINE YOUR GOALS Image credit: Flickr user DavidR_
  • 29. 1. DEFINE YOUR GOALS • BRAND Image credit: Flickr user DavidR_
  • 30. 1. DEFINE YOUR GOALS • BRAND • PR / REPUTATION Image credit: Flickr user DavidR_
  • 31. 1. DEFINE YOUR GOALS • BRAND • PR / REPUTATION • CONVERSION Image credit: Flickr user DavidR_
  • 32. 2. WATCH AND LEARN image credit: Flickr user gerlos
  • 33. 3. WALK BEFORE YOU RUN Image credit: Flickr user MARTIN GOMMEL
  • 34. “We’re not just selling food. We’re MMM... NEWCASTLE trying to make our customers happy and help them understand food. As an independent it’s one of the ways we can compete with the supermarkets.” Simone Clarkin, interviewed in The Journal
  • 36. 4. FEED THE BEAST! age credit: Flickr user MASSDISTRACTION
  • 37. KE LU U R EN L A
  • 40. Image credit: Flickr user CAROL BROWNE 5. DON’T FEAR THE HATERS
  • 45. 6. what happens online stays online Image credit: Flickr user CANADAGOOD
  • 46. nfail amazo # “sickie woo” habitat #iran
  • 47. 7. LISTEN Image credit: Flickr user JKonig
  • 48. in g ur c d s o r o w image credit: flickr user XurxoMarti nez c
  • 52. FA NS BO OK FA CE ,9 23 2 ,0 20
  • 53. FA NS BO OK FA CE ,9 23 2 ,0 20 en t ag em Eng
  • 54. FA NS BO OK FA CE ,9 23 2 ,0 20 en t ag em Eng do ut stan a nd br
  • 55. FA NS BO OK FA CE ,9 23 2 ,0 20 en t ag em Eng do ut stan a nd br VE PR O SI TI P
  • 56. 8. ENCOURAGE ADVOCATES IMAGE CREDIT: FLICKR USER AMANDA_M_HATFIELD
  • 57. 9. REWARD LOYALTY IMAGE CREDIT: FLICKR USER CHRIS5AW
  • 59. image credits: thomas hawk, theBlackFi
  • 60. 10. MIX IT UP IMAGE CREDIT: FLICKR USER LEANDROID
  • 66. IMAGE CREDIT: FLICKR USER sahlgoode
  • 67. YOUR SOCIAL MEDIA CHECKLIST IMAGE CREDIT: FLICKR USER sahlgoode
  • 69. 1. Define your goals
  • 70. 1. Define your goals 2. Watch and learn
  • 71. 1. Define your goals 2. Watch and learn 3. Walk before you run
  • 72. 1. Define your goals 2. Watch and learn 3. Walk before you run 4. Get involved
  • 73. 1. Define your goals 2. Watch and learn 3. Walk before you run 4. Get involved 5. Don’t fear the haters
  • 74. 6. What happens online 1. Define your goals stays online 2. Watch and learn 3. Walk before you run 4. Get involved 5. Don’t fear the haters
  • 75. 6. What happens online 1. Define your goals stays online 2. Watch and learn 7. Listen 3. Walk before you run 4. Get involved 5. Don’t fear the haters
  • 76. 6. What happens online 1. Define your goals stays online 2. Watch and learn 7. Listen 3. Walk before you run 8. Encourage advocates 4. Get involved 5. Don’t fear the haters
  • 77. 6. What happens online 1. Define your goals stays online 2. Watch and learn 7. Listen 3. Walk before you run 8. Encourage advocates 4. Get involved 9. Reward loyalty 5. Don’t fear the haters
  • 78. 6. What happens online 1. Define your goals stays online 2. Watch and learn 7. Listen 3. Walk before you run 8. Encourage advocates 4. Get involved 9. Reward loyalty 5. Don’t fear the haters 10. Mix it up
  • 81. THA NK YOU www.tassoftware.co.uk www.twitter.com/zenlenton www.linkedin.com/in/zeinablenton image credits on individual slides