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Thoughts on
Collaboration
Strategy

TMA World
Viewpoint
Thoughts on Collaboration Strategy

   Many organizations want to develop greater collaboration across
         their geographic, business and functional borders.


                    What do they hope to accomplish?


We have to understand that collaboration can mean different things to different
people in different contexts:



                                           Solutions
                Productivity




                                                  Game Change
                          Coordination
Thoughts on Collaboration Strategy

                     As more jobs become increasingly interdependent,
   PRODUCTIVITY      greater cooperation and collaboration is required
                     between individual knowledge workers across
                     borders 

                     Greater collaborative efforts are needed to ensure
   COORDINATION      the efficient and effective functioning of project
                     teams and distributed knowledge workers 



                     Collaborating across the organization and even with
     SOLUTIONS       those ‘outside’ of the organization, is often required
                     to solve the problems and dilemmas resulting from
                     today’s complex business environment 



                     Diverse thinking and perspectives working together
    GAME CHANGE      help generate game-changing ideas and create new
                     competitive spaces and sources of revenue 
Thoughts on Collaboration Strategy

Different metrics are required for each of these areas of performance.
For example:

Productivity: Speed, cost, quantity and quality of knowledge
outputs, e.g., data gathering and analysis, reports, technical or
customer support 


Coordination: Speed and cost from project initiation to project
completion, quality of project outputs, knowledge sharing,
learning and application rates,
process improvements identified and implemented 


Solutions: Speed and cost from problem
identification to quality solution creation and
implementation 


Game Change: Speed, cost and quality
of new innovations generating new
competitive advantages 
Thoughts on Collaboration Strategy
  Surface
                                 One way of looking at these different
                                 areas of performance is to think of them
                                 as being on a spectrum between
                                 Surface and Deep Collaboration:


                                              Productivity


                                              Coordination


                                              Solutions


                                              Game Change


                                 In developing collaboration strategies,
                                 we need to be thinking about what is
                                 most important for us to accomplish
                                 along this spectrum –
                                 now, short term and long term.
            Deep Collaboration
Thoughts on Collaboration Strategy

Let’s think about some of the potential elements of a collaboration strategy:

Culture: How to develop shared values, assumptions, norms and behaviours that
support collaborative mindsets.

Structure: How to organize to achieve our goals more efficiently and effectively
through greater collaboration, e.g., power/authority distribution, roles and
responsibilities.

Processes: How to manage flows of activities and communications between
knowledge workers and groups to generate collaborative advantage.

Incentives: How to create rewards and recognition systems to support the difficult
balancing of competitive and collaborative behaviours.

Talent: How to identify, develop and sustain competencies needed for working and
leading in a collaborative environment.

Technology: How to utilize new technologies/platforms to enable quality cross-
border collaboration.
Thoughts on Collaboration Strategy

Changes in the organizational culture are likely to be needed over time, but culture
change is very difficult to accomplish.

If quicker results are needed, in productivity say, it is probably best to focus your
immediate collaboration strategy on technologies, talent development and most
importantly, incentives.
Incentives don’t just mean financial rewards, but those that support intrinsic
motivational factors like:
                               engagement,
                               communication &
                               a sense of common purpose and identity

                            There is no easy formula for deriving the benefits of
                            greater collaboration.

                            But be sure to think carefully about what benefits
                            you are looking for, whether they require surface
                            or deep collaboration, what elements of a
                            collaboration strategy will help you achieve those
                            benefits now and in the short/long term and if
                            you have appropriate measures to support your
                            efforts.
To learn more about how TMA World can
help your organization, please contact us at
         enquiries@tmaworld.com
                  or visit
  www.tmaworld.com/our_solutions.cfm

More Related Content

TMA World Viewpoint 12: Thoughts on Collaboration Strategy

  • 2. Thoughts on Collaboration Strategy Many organizations want to develop greater collaboration across their geographic, business and functional borders. What do they hope to accomplish? We have to understand that collaboration can mean different things to different people in different contexts: Solutions Productivity Game Change Coordination
  • 3. Thoughts on Collaboration Strategy As more jobs become increasingly interdependent, PRODUCTIVITY greater cooperation and collaboration is required between individual knowledge workers across borders  Greater collaborative efforts are needed to ensure COORDINATION the efficient and effective functioning of project teams and distributed knowledge workers  Collaborating across the organization and even with SOLUTIONS those ‘outside’ of the organization, is often required to solve the problems and dilemmas resulting from today’s complex business environment  Diverse thinking and perspectives working together GAME CHANGE help generate game-changing ideas and create new competitive spaces and sources of revenue 
  • 4. Thoughts on Collaboration Strategy Different metrics are required for each of these areas of performance. For example: Productivity: Speed, cost, quantity and quality of knowledge outputs, e.g., data gathering and analysis, reports, technical or customer support  Coordination: Speed and cost from project initiation to project completion, quality of project outputs, knowledge sharing, learning and application rates, process improvements identified and implemented  Solutions: Speed and cost from problem identification to quality solution creation and implementation  Game Change: Speed, cost and quality of new innovations generating new competitive advantages 
  • 5. Thoughts on Collaboration Strategy Surface One way of looking at these different areas of performance is to think of them as being on a spectrum between Surface and Deep Collaboration: Productivity Coordination Solutions Game Change In developing collaboration strategies, we need to be thinking about what is most important for us to accomplish along this spectrum – now, short term and long term. Deep Collaboration
  • 6. Thoughts on Collaboration Strategy Let’s think about some of the potential elements of a collaboration strategy: Culture: How to develop shared values, assumptions, norms and behaviours that support collaborative mindsets. Structure: How to organize to achieve our goals more efficiently and effectively through greater collaboration, e.g., power/authority distribution, roles and responsibilities. Processes: How to manage flows of activities and communications between knowledge workers and groups to generate collaborative advantage. Incentives: How to create rewards and recognition systems to support the difficult balancing of competitive and collaborative behaviours. Talent: How to identify, develop and sustain competencies needed for working and leading in a collaborative environment. Technology: How to utilize new technologies/platforms to enable quality cross- border collaboration.
  • 7. Thoughts on Collaboration Strategy Changes in the organizational culture are likely to be needed over time, but culture change is very difficult to accomplish. If quicker results are needed, in productivity say, it is probably best to focus your immediate collaboration strategy on technologies, talent development and most importantly, incentives. Incentives don’t just mean financial rewards, but those that support intrinsic motivational factors like: engagement, communication & a sense of common purpose and identity There is no easy formula for deriving the benefits of greater collaboration. But be sure to think carefully about what benefits you are looking for, whether they require surface or deep collaboration, what elements of a collaboration strategy will help you achieve those benefits now and in the short/long term and if you have appropriate measures to support your efforts.
  • 8. To learn more about how TMA World can help your organization, please contact us at enquiries@tmaworld.com or visit www.tmaworld.com/our_solutions.cfm