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Top SEO & Digital Marketing Agency in Melbourne - 10xdigitalgroup

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LucyFinnan

10X Digital Group is a Melbourne-based digital marketing agency committed to delivering quality and terrific results. 10X Digital Group is a digital marketing agency in Melbourne is fully committed to every project we take and ensure to deliver it with an unmatched quality that produces terrific results, We Are All About Passion, Quality & Trust and convey our motto ‘In Success of Our Clients Lies Our Own.

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SOCIAL MEDIA MARKETING
INTRODUCTION Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: •build a brand; •increase sales; •drive traffic to a website; and •build a community of followers to share and engage with content.
5 PILLARS OF SOCIAL MEDIA MARKETING Social strategy Planning and publishing Listening and engagement Analytics and reporting Advertising
SOCIAL STRATEGY With any marketing campaign or activity, an appropriate strategy should be laid out in advance. Organizations need to determine the goals of the program, the channels that will be used and what types of content will be shared.
PLANNING AND PUBLISHING After establishing a strategy, it is time to begin publishing. This can be as simple as posting a new blog post, sharing information about an upcoming event or posting a new product video. But being consistent is the key to an effective SMM program. To build an audience, organizations should post frequently to their page. Posting relevant content consistently will keep the audience coming back for more. Content that organizations post to social media should align with other marketing promotions. Tools such as Hootsuite, HubSpot and Sprout Social enable marketers to schedule their posts at the appropriate time.
LISTENING AND ENGAGEMENT Businesses that create activity on social platforms can see growth in interaction and conversations about the brand and products. Users will comment on and share posts, tag the company in their own posts, and even begin communicating through the instant messaging functionalities. These types of interactions are ideal because there are notifications in place to alert social media managers. This enables them to practice good customer service, which in turns boosts the customer experience.
ANALYTICS AND REPORTING As more content is published and the audience expands, it is a good idea to continuously measure performance. Questions to ask include the following: •Which posts are getting the most engagement? •Where are a brand's followers from? The success of any marketing program is dependent on its data and analytics outputs. A marketing team can use this information to make more informed decisions on future campaigns and take advantage of what works.
ADVERTISING Much of social media marketing is free -- with the exception of resource time and specialized tools. Building an audience and publishing content on free social media sites is a great way to achieve marketing goals, but as the program grows, so does the budget. Paid marketing features can be very valuable to organizations. They can target their advertisements at audiences based on many factors, including demographic information, retargeting and behaviors.
THANK YOU FOR MORE INFORMATION https://10xdigitalgroup.co.au/ (+61)43053899 1 VISIT US AT CONTACT US AT

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Top SEO & Digital Marketing Agency in Melbourne - 10xdigitalgroup

  • 2. INTRODUCTION Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: •build a brand; •increase sales; •drive traffic to a website; and •build a community of followers to share and engage with content.
  • 3. 5 PILLARS OF SOCIAL MEDIA MARKETING Social strategy Planning and publishing Listening and engagement Analytics and reporting Advertising
  • 4. SOCIAL STRATEGY With any marketing campaign or activity, an appropriate strategy should be laid out in advance. Organizations need to determine the goals of the program, the channels that will be used and what types of content will be shared.
  • 5. PLANNING AND PUBLISHING After establishing a strategy, it is time to begin publishing. This can be as simple as posting a new blog post, sharing information about an upcoming event or posting a new product video. But being consistent is the key to an effective SMM program. To build an audience, organizations should post frequently to their page. Posting relevant content consistently will keep the audience coming back for more. Content that organizations post to social media should align with other marketing promotions. Tools such as Hootsuite, HubSpot and Sprout Social enable marketers to schedule their posts at the appropriate time.
  • 6. LISTENING AND ENGAGEMENT Businesses that create activity on social platforms can see growth in interaction and conversations about the brand and products. Users will comment on and share posts, tag the company in their own posts, and even begin communicating through the instant messaging functionalities. These types of interactions are ideal because there are notifications in place to alert social media managers. This enables them to practice good customer service, which in turns boosts the customer experience.
  • 7. ANALYTICS AND REPORTING As more content is published and the audience expands, it is a good idea to continuously measure performance. Questions to ask include the following: •Which posts are getting the most engagement? •Where are a brand's followers from? The success of any marketing program is dependent on its data and analytics outputs. A marketing team can use this information to make more informed decisions on future campaigns and take advantage of what works.
  • 8. ADVERTISING Much of social media marketing is free -- with the exception of resource time and specialized tools. Building an audience and publishing content on free social media sites is a great way to achieve marketing goals, but as the program grows, so does the budget. Paid marketing features can be very valuable to organizations. They can target their advertisements at audiences based on many factors, including demographic information, retargeting and behaviors.
  • 9. THANK YOU FOR MORE INFORMATION https://10xdigitalgroup.co.au/ (+61)43053899 1 VISIT US AT CONTACT US AT