Tpwards a digital Economy. Strategic Vision
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This document discusses the transition to a digital economy and the opportunities and challenges that come with it. Key points include: - The rise of mobile devices, e-commerce, and digital customer experiences are shifting economic focus from products to personalized journeys. - In the digital economy, cooperation and sharing value will become more important than competition and consumerism. Individual companies will matter less than business ecosystems. - The Internet of Things will connect physical goods and services, disrupting industries and requiring products and services to be networked and marketed as integrated bundles. - Infrastructure like mobile networks, data management, social media, cloud computing, and the IoT will be crucial enabling technologies, especially for improving city services through interconnected
Tpwards a digital Economy. Strategic Vision
- 1. Towards a digital economy. Strategic vision Gianluca Di Pasquale
- 2. 2 ► The explosion of mobile devices ► Simplicity is the ultimate sophistication ► Shift of focus from the product to customer experience journey ► Expansion of new e-purchase habits (e-commerce, mobile commerce, gamification) to new domains ► Eg. Customer engagement in energy management and smart homes The digital customer experience era ► Consumers will never return back to
- 3. 3 Extreme productivity bringing marginal cost to near zero ► “Shareable value” supersedes “exchange value” ► Cooperation vs. Competition ► Sustainability vs. Consumerism The rise of the Collaborative Commons ► In the digital economy, social capital is as important as finance capital
- 4. 4 The digital world attacks the physical world ► Innovations in the digital domain are passing across the firewall from the virtual world to physical goods and services…
- 5. 5 …and are disruptive ► The digital innovation changes the paradigm bringing to new model of industry transformation ► Individual importance of companies is disappearing ► Key players are “business economic system” ► Products and services will need to be, networked, developed and marketed as hybrid bundles
- 6. 5 enabling solutions 6 MOBILE DATA MANAGEMENT SOCIAL INTERNET OF THINGS CLOUD E-payment, applications, citizen and city user services Vehicles, building, wearable and other connected devices USER EXPERIENCE Service delivery platform B2G, B2G2C, B2B Sharing e collaborative economy, customer sentiment Big data, analytics, semantic
- 7. The Internet of Things will have a major economic impact, with differences between geographies 7 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0% $0 $5.000 $10.000 $15.000 $20.000 $25.000 Degreeofimpact (ValueatStake/industrysize) Geography size (value added $B) United States ($4.6T) Japan ($0.7T) China ($1.8T) Western and Eastern Europe ($4.3T) Canada ($0.4T) Rest of world ($2.6T) Source: Cisco IBSG 2013. Estimations to 2022
- 8. Investments in IoT are on the rise especially in energy, transportation and manufacturing 91% 89% 86% 86% 79% 77% 76% 65% 70% 75% 80% 85% 90% 95% % of Respondents Increasing IoT Investments in the Next 3 Years Source: Cisco IoT Survey 2014 8 ► Investments in IoT are on the rise
- 9. Infrastructure is king in the Third Industrial Revolution 9 The Communication Internet is going to converge with a digitized Energy Internet and a digitized Logistics and Transportation Internet
- 10. The Super IoT platform enabling the convergence of infrastructures ► A super IoT platform can help meet the challenges of the cities of the future through an innovative scheme that substitutes the traditional “vertical silos” approach with a pioneering view based on interoperability among service categories. ► Players from different industries compete and collaborate in each layer to deliver hybrid bundles of products/services to customers & citizens. Service LIVELLO 3 DELIVERY PLATFORM LEVEL 1 BASIC INFRASTRUCTURE LEVEL 2 CONNECTED OBJECTS LIVELLO 4 APPLICATIONS & SERVICES Broadband & Wi-Fi Smart Lighting Smart Grid CamerasBuildings Vehicles Applications Services for the citizen Big Data elaboration and management Transport Network Sensors Mobile devices LEVEL 3 DELIVERY PLATFORM LEVEL 4 APPLICATIONS & SERVICES 10
- 11. Case study: towards the converging digitalized Energy Internet in the U.S. 11 ► Consumers’ expectations for a connected life are expanding beyond the world of mobile gadgets to include a wide range of smart home and smart automotive devices ► Wi-Fi connectivity increases purchase likelihood for smart home devices ► 60 million households and businesses can use Green Button to access their own energy usage data from their electric utility ► A growing set of companies are offering products, services, and apps that use Green Button data
- 12. Why urbanization is important 703 11 16 26 8 37 29 Developed economies Emerging market megacities Emerging market middleweight cities Emerging market small cities and rural areas ► From 2007 to 2025, population in the top 600 cities by GDP will grow 60% faster than the world population as a whole. ► 423 emerging market mega and middleweight cities will generate more than 45% of global GDP growth, as opposed to 16% of the top 177 developed market cities. ► The urbanization process and the increasing energy demand are concentrating the need for enhanced energy and mobility infrastructures in the cities, especially in emerging market cities where there is a big gap between demand of services and their provision. Contribution to GDP by type of city, 2007 (%) Contribution to GDP growth by type of city, 2007-2025 (%) Source: McKinsey Global Institute, 2011 12
- 13. Service provider A strategic Vision for industries: From mono-service providers to a single contact point Service provider Supply contract (kWh, m3, kg, etc.) Mono-service consumer (Monopolies, cost reduction) Service 1 Service 2 Service 3 Service 4 Multi-service consumer (price competition, business integration, marketing efforts) Smart consumer (collaborative economy, value chain synchronization, aggregation of services, simplicity) Service provider: a single contact point for the consumer Service 1 Service 2 Service 3 Service 4 Service 2 Service 3 Service 4 Service 1 Service 2 Service 3 Service 4 Service 1 Customer engagement 13
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