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Traditional Marketing: Trash or Treasure?

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Red Sage Communications, Inc.
Red Sage Communications, Inc.

Do traditional marketing methods still work? In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. While traditional marketing efforts aren’t a great fit for everyone, many of them still have a place in modern advertising. But the success of traditional channels like radio ads, billboards, or newspapers depends heavily on two things: the message you need to convey and the audience you need to reach. Done properly, traditional marketing methods can still work.

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Trash or Treasure? DOES TRADITIONAL MARKETING STILL WORK? traditional marketing
In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. While traditional marketing efforts aren’t a great fit for everyone, many of them still have a place in modern advertising: billboard advertisingnewspapers and magazine adstelevision and radio ads DOES TRADITIONAL MARKETING STILL WORK?
In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. Their success depends heavily on two things: the message to convey the audience to reachDone properly, traditional marketing methods can still work. DOES TRADITIONAL MARKETING STILL WORK?
A traditional billboard is not a right fit for every story, but it definitely still has its place in the advertising arena. When considering advertising on a billboard, ask yourself: can a billboard communicate the level of detail I need to tell your story? is it putting my story in front of the right audience? A well-designed billboard can be very effective for telling a very quick story to a local audience. DOES TRADITIONAL MARKETING STILL WORK?
Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
Even in the era of Facebook and SEO, the benefits of direct mailare on the rise. Here are some tips on how to make direct mail work for you: have a highly targeted mail list or build one with vendors like InfoUSAmake it eye-catching and engaging₃include a specific, trackablecall to action94% of customers judge direct mail by visual appearance so make sure your design stands out ₃ DOES TRADITIONAL MARKETING STILL WORK?
Even in the era of Facebook and SEO, the benefits of direct mailare on the rise. Here are some tips on how to make direct mail work for you: have a highly targeted mail list or build one with vendors like InfoUSAmake it eye-catching and engaging₃include a specific, trackablecall to action94% of customers judge direct mail by visual appearance so make sure your design stands out ₃ DOES TRADITIONAL MARKETING STILL WORK?
Even in the era of Facebook and SEO, the benefits of direct mailare on the rise. Here are some tips on how to make direct mail work for you: have a highly targeted mail list or build one with vendors like InfoUSAmake it eye-catching and engaging₃include a specific, trackablecall to action94% of customers judge direct mail by visual appearance so make sure your design stands out ₃ DOES TRADITIONAL MARKETING STILL WORK? This mailer prompted 80 mammography visits within two weeks of mailing!
Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
Radio and TV ads are worthwhilefor those with budgets to do them because it is a great wayto reach a local audience. Suggestions for advertising with radio or television: ask for station and show demographics and place ads to reach your marketyour ad messaging must be quick and be memorable to be effectivemix prime time commercials with cheaper ones -more reach, less budget DOES TRADITIONAL MARKETING STILL WORK?
DOES TRADITIONAL MARKETING STILL WORK? https://www.youtube.com/watch?v=8Oa0DYKrf1k
Identifying and understanding your marketis still key to great marketing. Traditional techniques are still appropriate if…it is the best way to target your market’s: audience activities, location, or buying behavioryour ad messaging must be quick and be memorable to be effectivemix prime time commercials with cheaper ones -more reach, less budgetIt doesn’t have to be one or the other. Track robust marketing efforts to see which is working best for your company. TRADITIONAL MARKETING STILL WORKS!
Red Sage offers marketing strategy servicesranging from brand consulting to strategy management. If this feels daunting, we can help. Red Sage marketing services: market researchmessaging and copyrightingin-depth annual marketing plansbrand consulting and designcustomer communication strategiespresentation and sales materialsCheck out our marketing successes at redsageonline.com/our-work/casestudies TRADITIONAL MARKETING STILL WORKS!
Red Sage offers marketing strategy servicesranging from brand consulting to strategy management. If this feels daunting, we can help. Visit www.redsageonline.com or contact us at256.560.0098111 Second Avenue NEinfo@redsageonline.comDecatur, AL 35601 TRADITIONAL MARKETING STILL WORKS!
Red Sage offers marketing strategy servicesranging from brand consulting to strategy management. If this feels daunting, we can help. Visit www.redsageonline.com or contact us at256.560.0098111 Second Avenue NEinfo@redsageonline.comDecatur, AL 35601 TRADITIONAL MARKETING STILL WORKS! For more marketing tips from Katie, visit redsageonline.com/blog

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Traditional Marketing: Trash or Treasure?

  • 1. Trash or Treasure? DOES TRADITIONAL MARKETING STILL WORK? traditional marketing
  • 2. In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. While traditional marketing efforts aren’t a great fit for everyone, many of them still have a place in modern advertising: billboard advertisingnewspapers and magazine adstelevision and radio ads DOES TRADITIONAL MARKETING STILL WORK?
  • 3. In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. Their success depends heavily on two things: the message to convey the audience to reachDone properly, traditional marketing methods can still work. DOES TRADITIONAL MARKETING STILL WORK?
  • 4. A traditional billboard is not a right fit for every story, but it definitely still has its place in the advertising arena. When considering advertising on a billboard, ask yourself: can a billboard communicate the level of detail I need to tell your story? is it putting my story in front of the right audience? A well-designed billboard can be very effective for telling a very quick story to a local audience. DOES TRADITIONAL MARKETING STILL WORK?
  • 5. Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
  • 6. Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
  • 7. Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
  • 8. Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
  • 9. Great billboard designs we’ve created for clientshave simple, compelling message that needs to reach a specific geographical area. This is the perfect formula for billboard placement: location is in close proximity to your business or worth the drive₁ placement will reach your target audiencedesign and message will make an impression ₂the average American spends nearly 20 hours per week in a car either as driver or passenger ₁ a person will see your billboard for about 2-3 seconds so keep your messages short and to the point ₂ DOES TRADITIONAL MARKETING STILL WORK?
  • 10. Even in the era of Facebook and SEO, the benefits of direct mailare on the rise. Here are some tips on how to make direct mail work for you: have a highly targeted mail list or build one with vendors like InfoUSAmake it eye-catching and engaging₃include a specific, trackablecall to action94% of customers judge direct mail by visual appearance so make sure your design stands out ₃ DOES TRADITIONAL MARKETING STILL WORK?
  • 11. Even in the era of Facebook and SEO, the benefits of direct mailare on the rise. Here are some tips on how to make direct mail work for you: have a highly targeted mail list or build one with vendors like InfoUSAmake it eye-catching and engaging₃include a specific, trackablecall to action94% of customers judge direct mail by visual appearance so make sure your design stands out ₃ DOES TRADITIONAL MARKETING STILL WORK?
  • 12. Even in the era of Facebook and SEO, the benefits of direct mailare on the rise. Here are some tips on how to make direct mail work for you: have a highly targeted mail list or build one with vendors like InfoUSAmake it eye-catching and engaging₃include a specific, trackablecall to action94% of customers judge direct mail by visual appearance so make sure your design stands out ₃ DOES TRADITIONAL MARKETING STILL WORK? This mailer prompted 80 mammography visits within two weeks of mailing!
  • 13. Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
  • 14. Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
  • 15. Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
  • 16. Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
  • 17. Print publications have been on the decline but there are some markets and industries where newspapers, magazines, and industry publications are still quite effective. To best reach your target market in printed publications, consider: choose an efficient size, it doesn’t have to be a full page to make an impactknow publication schedules for best readership and special issues₄invest in robust options that include both print and online ad packagesRequest a copy of the publication's media kit for current circulation numbers and readership demographics₄ DOES TRADITIONAL MARKETING STILL WORK?
  • 18. Radio and TV ads are worthwhilefor those with budgets to do them because it is a great wayto reach a local audience. Suggestions for advertising with radio or television: ask for station and show demographics and place ads to reach your marketyour ad messaging must be quick and be memorable to be effectivemix prime time commercials with cheaper ones -more reach, less budget DOES TRADITIONAL MARKETING STILL WORK?
  • 19. DOES TRADITIONAL MARKETING STILL WORK? https://www.youtube.com/watch?v=8Oa0DYKrf1k
  • 20. Identifying and understanding your marketis still key to great marketing. Traditional techniques are still appropriate if…it is the best way to target your market’s: audience activities, location, or buying behavioryour ad messaging must be quick and be memorable to be effectivemix prime time commercials with cheaper ones -more reach, less budgetIt doesn’t have to be one or the other. Track robust marketing efforts to see which is working best for your company. TRADITIONAL MARKETING STILL WORKS!
  • 21. Red Sage offers marketing strategy servicesranging from brand consulting to strategy management. If this feels daunting, we can help. Red Sage marketing services: market researchmessaging and copyrightingin-depth annual marketing plansbrand consulting and designcustomer communication strategiespresentation and sales materialsCheck out our marketing successes at redsageonline.com/our-work/casestudies TRADITIONAL MARKETING STILL WORKS!
  • 22. Red Sage offers marketing strategy servicesranging from brand consulting to strategy management. If this feels daunting, we can help. Visit www.redsageonline.com or contact us at256.560.0098111 Second Avenue NEinfo@redsageonline.comDecatur, AL 35601 TRADITIONAL MARKETING STILL WORKS!
  • 23. Red Sage offers marketing strategy servicesranging from brand consulting to strategy management. If this feels daunting, we can help. Visit www.redsageonline.com or contact us at256.560.0098111 Second Avenue NEinfo@redsageonline.comDecatur, AL 35601 TRADITIONAL MARKETING STILL WORKS! For more marketing tips from Katie, visit redsageonline.com/blog