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Trends in Digital Advertising

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Women's Marketing, Inc.
Women's Marketing, Inc.

Women's Marketing offers insight into the latest trends in Digital Marketing. We offer better storytelling through technology.

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1 Trends in Digital Marketing: Better Storytelling Through Technology
2 Presenters Marlea Clark EVP, Marketing and Insights Rich Zeldes EVP, Managing Director Global Business Development
3 Trends in Digital Marketing Across continents and cultures, humans have always been captivated by storytelling…
4 Trends in Digital Marketing From our ancestors who passed along legends by the hearth to today’s streaming video, the medium may have changed, but our ability to connect through stories has not
5 Trends in Digital Marketing Today, we look at the latest trends in digital marketing that enable brands to better tell their unique story with a cohesive message across platforms
6 Trends in Digital Marketing Video Visual storytelling - by 2018, video will represent 79% of all global internet traffic Sources: Cisco, eMarketer, Google, Syndcast, Animoto Mobile video traffic accounted for 55% of total mobile data traffic in 2015 1 in 4 shoppers say they have used YouTube to search for a video related to a product they are considering buying in store 52% of marketing professionals worldwide say video content offers the best ROI 80% of Millennials consider video content when researching products
7 Trends in Digital Marketing Rich Media Rich media offers advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content Rich media banner ads are 267% percent more effective in gaining click-throughs than traditional static banners and eight times more engaging than standard banners Source: eMarketer
8 Trends in Digital Marketing Programmatic/Data Programmatic media buying uses technology and audience insights to automatically buy and run an ad campaign in real time, reaching the right user with the right message at the right time Agencies now have access to a greater number of data signals—contextual data, audience and demographic data, and more Programmatic ad buying offers value, efficiency, and better monitoring of campaign success
9 Trends in Digital Marketing Social Media Social media allows consumers to become part of the brand story. It’s key to tell the right story on the right platform to excite and engage fans and followers Establishment Facebook Twitter YouTube Pinterest LinkedIn Hot Newcomers Instagram Snapchat The Next Wave What’s App – in-app messaging or chat bots
10 Trends in Digital Marketing SEO Driven By Content and Social Social signals have a direct correlation to search engine ranking; the more people you have sharing your content and the more influential they are, the more likely your site is to receive high value equity passing links Develop content that drives the brand story, builds awareness and brand loyalty and is rooted in SEO
11 Trends in Digital Advertising Apps Insert your brand into the apps consumers use to organize and track the things that are important to them! In-app advertising allows brands to deliver targeted, intimate messages to consumers and tell their story when, and where, it’s relevant to their lives 54% of mobile time is spent in apps Contextually targeted in-app advertising will surge over the next four years to reach $44 billion by 2020 Source: eMarketer
12 Trends in Digital Marketing Location Based Marketing Mobile is enabling retailers to target with greater precision, and that is helping to personalize the shopping experience. GeoFencing and GeoTargeting allows brands to reach consumers at their peak moment of interest or need within a specific geographic location 29% of consumers are more likely to visit a retail store as a result of a location-based promotion and 27% were more likely to visit a store based on a text notification Source: eMarketer: The US Retail Industry 2016: Digital Ad Spending Forecast and Trends Brands are seeing as much as a 20% increase in conversion when adding location targeting to their ad data
13 Trends in Digital Marketing Branded Content/Native Advertising Native advertising offers an opportunity for brands to reach their intended audience in a way that feels relevant to their interests and lifestyle Marketers are partnering with digital publishers to create custom programming that allows brands to insert their products and messages into the publisher’s editorial content in a way that organically aligns with the publisher’s tone and point of view Become part of the story by partnering with trusted information sources
14 Trends in Digital Marketing Influencers Influencer marketing allows brand ambassadors to tell your story to their passionate and engaged audience 84% of brands polled said they launched at least one influencer marketing campaign last year and 81% of those brands saw increased website traffic and sales Source: eMarketer , Fashion and Beauty Monitor report/Econsultancy 22% of marketers agree it’s the fastest-growing online customer-acquisition method 51% believe they acquire better quality customers through influencer marketing
15 Trends in Digital Marketing Virtual Reality The ability to virtually shop at retail or offer unique, multi-sensory experiences such as a virtual front-row seat at a fashion show What’s Next? Consumers become the story through AR and VR experiences Augmented Reality Apps that allow consumers to virtually “try on” cosmetics, clothing or “decorate” your home
16 About Women’s Marketing The leading media strategy, planning, and buying agency for high-growth, ambitious brands EXPERTISE Understanding how women consume, engage, and take action with media…and with the world around them SERVICE A personal approach to providing best-in-class media planning, search, social, and strategic advice, supported by rich post-campaign analytics BUYING POWER Significant purchasing scale, leverage and placement capabilities through our wide network of media partners ACCESS Connecting brands with top growth, service, and platform partners across the marketing and media spectrum
17 Thank you for joining our webinar! Want to learn more? Have questions or want to learn more about reaching health and wellness lifestyle consumers? Contact Marlea Clark at mclark@womensmarketing.com or Rich Zeldes at rzeldes@womensmarketing.com womensmarketing.com New York 276 5th Ave, Suite 407, NY, NY 10001 212.673.4500 Westport 1221 Post Rd. East, Suite 201, Westport, CT 06880 203.256.0880
18 Thank You

More Related Content

Trends in Digital Advertising

  • 1. 1 Trends in Digital Marketing: Better Storytelling Through Technology
  • 2. 2 Presenters Marlea Clark EVP, Marketing and Insights Rich Zeldes EVP, Managing Director Global Business Development
  • 3. 3 Trends in Digital Marketing Across continents and cultures, humans have always been captivated by storytelling…
  • 4. 4 Trends in Digital Marketing From our ancestors who passed along legends by the hearth to today’s streaming video, the medium may have changed, but our ability to connect through stories has not
  • 5. 5 Trends in Digital Marketing Today, we look at the latest trends in digital marketing that enable brands to better tell their unique story with a cohesive message across platforms
  • 6. 6 Trends in Digital Marketing Video Visual storytelling - by 2018, video will represent 79% of all global internet traffic Sources: Cisco, eMarketer, Google, Syndcast, Animoto Mobile video traffic accounted for 55% of total mobile data traffic in 2015 1 in 4 shoppers say they have used YouTube to search for a video related to a product they are considering buying in store 52% of marketing professionals worldwide say video content offers the best ROI 80% of Millennials consider video content when researching products
  • 7. 7 Trends in Digital Marketing Rich Media Rich media offers advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content Rich media banner ads are 267% percent more effective in gaining click-throughs than traditional static banners and eight times more engaging than standard banners Source: eMarketer
  • 8. 8 Trends in Digital Marketing Programmatic/Data Programmatic media buying uses technology and audience insights to automatically buy and run an ad campaign in real time, reaching the right user with the right message at the right time Agencies now have access to a greater number of data signals—contextual data, audience and demographic data, and more Programmatic ad buying offers value, efficiency, and better monitoring of campaign success
  • 9. 9 Trends in Digital Marketing Social Media Social media allows consumers to become part of the brand story. It’s key to tell the right story on the right platform to excite and engage fans and followers Establishment Facebook Twitter YouTube Pinterest LinkedIn Hot Newcomers Instagram Snapchat The Next Wave What’s App – in-app messaging or chat bots
  • 10. 10 Trends in Digital Marketing SEO Driven By Content and Social Social signals have a direct correlation to search engine ranking; the more people you have sharing your content and the more influential they are, the more likely your site is to receive high value equity passing links Develop content that drives the brand story, builds awareness and brand loyalty and is rooted in SEO
  • 11. 11 Trends in Digital Advertising Apps Insert your brand into the apps consumers use to organize and track the things that are important to them! In-app advertising allows brands to deliver targeted, intimate messages to consumers and tell their story when, and where, it’s relevant to their lives 54% of mobile time is spent in apps Contextually targeted in-app advertising will surge over the next four years to reach $44 billion by 2020 Source: eMarketer
  • 12. 12 Trends in Digital Marketing Location Based Marketing Mobile is enabling retailers to target with greater precision, and that is helping to personalize the shopping experience. GeoFencing and GeoTargeting allows brands to reach consumers at their peak moment of interest or need within a specific geographic location 29% of consumers are more likely to visit a retail store as a result of a location-based promotion and 27% were more likely to visit a store based on a text notification Source: eMarketer: The US Retail Industry 2016: Digital Ad Spending Forecast and Trends Brands are seeing as much as a 20% increase in conversion when adding location targeting to their ad data
  • 13. 13 Trends in Digital Marketing Branded Content/Native Advertising Native advertising offers an opportunity for brands to reach their intended audience in a way that feels relevant to their interests and lifestyle Marketers are partnering with digital publishers to create custom programming that allows brands to insert their products and messages into the publisher’s editorial content in a way that organically aligns with the publisher’s tone and point of view Become part of the story by partnering with trusted information sources
  • 14. 14 Trends in Digital Marketing Influencers Influencer marketing allows brand ambassadors to tell your story to their passionate and engaged audience 84% of brands polled said they launched at least one influencer marketing campaign last year and 81% of those brands saw increased website traffic and sales Source: eMarketer , Fashion and Beauty Monitor report/Econsultancy 22% of marketers agree it’s the fastest-growing online customer-acquisition method 51% believe they acquire better quality customers through influencer marketing
  • 15. 15 Trends in Digital Marketing Virtual Reality The ability to virtually shop at retail or offer unique, multi-sensory experiences such as a virtual front-row seat at a fashion show What’s Next? Consumers become the story through AR and VR experiences Augmented Reality Apps that allow consumers to virtually “try on” cosmetics, clothing or “decorate” your home
  • 16. 16 About Women’s Marketing The leading media strategy, planning, and buying agency for high-growth, ambitious brands EXPERTISE Understanding how women consume, engage, and take action with media…and with the world around them SERVICE A personal approach to providing best-in-class media planning, search, social, and strategic advice, supported by rich post-campaign analytics BUYING POWER Significant purchasing scale, leverage and placement capabilities through our wide network of media partners ACCESS Connecting brands with top growth, service, and platform partners across the marketing and media spectrum
  • 17. 17 Thank you for joining our webinar! Want to learn more? Have questions or want to learn more about reaching health and wellness lifestyle consumers? Contact Marlea Clark at mclark@womensmarketing.com or Rich Zeldes at rzeldes@womensmarketing.com womensmarketing.com New York 276 5th Ave, Suite 407, NY, NY 10001 212.673.4500 Westport 1221 Post Rd. East, Suite 201, Westport, CT 06880 203.256.0880