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1

The anecdote regarding socks was
essentially an analogy to the corporate
culture at IBM.

2

In the video it was mentioned
how traditional and
conservative the culture is at
IBM. Employees, typically
men, had to wear white
starched collared shirts with a
suit jacket and tie.

3

Socks were
mentioned
because employee
socks needed to
be gartered! Can
you imagine
working in an
environment that
is so restricting?

4

The corporate structure is
rampant at IBM and
everything follows a strict
protocol. These bureaucratic
processes were very time
consuming and unproductive,
and when IBM announced
that it wanted to build a PC in
less than one year it was very
shocking.

5

The sock anecdote can also be viewed as an opportunity
compare the corporate cultures at the newer startup
companies such as Apple, Microsoft, and Intel vs. the
traditional companies such as IBM and Xerox.

6

The newer startup companies were created by young men
who sometimes dropped out of college. Often times
these young men were hippies or more liberal in their
thinking.

7

They may not have intended to start a company, but
through the efforts of their play and their creative
genius, new products emerged that were in high
demand.

8

These new companies,
unlike their predecessors,
had no dress code. There
were no hours to be put in
except for the time you
wanted to work, but in most
cases the employees worked
madly for hours at a time;
sometimes without
showering.

9

Most of the employees were computer geeks or nerds, and
they had coolers stocked with Coca-Cola and other
beverages. It is mentioned in the film, that these
companies felt more like a college dorm than a workplace.

10

Triumph of the nerds culture

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Triumph of the nerds culture

  • 1. The anecdote regarding socks was essentially an analogy to the corporate culture at IBM.
  • 2. In the video it was mentioned how traditional and conservative the culture is at IBM. Employees, typically men, had to wear white starched collared shirts with a suit jacket and tie.
  • 3. Socks were mentioned because employee socks needed to be gartered! Can you imagine working in an environment that is so restricting?
  • 4. The corporate structure is rampant at IBM and everything follows a strict protocol. These bureaucratic processes were very time consuming and unproductive, and when IBM announced that it wanted to build a PC in less than one year it was very shocking.
  • 5. The sock anecdote can also be viewed as an opportunity compare the corporate cultures at the newer startup companies such as Apple, Microsoft, and Intel vs. the traditional companies such as IBM and Xerox.
  • 6. The newer startup companies were created by young men who sometimes dropped out of college. Often times these young men were hippies or more liberal in their thinking.
  • 7. They may not have intended to start a company, but through the efforts of their play and their creative genius, new products emerged that were in high demand.
  • 8. These new companies, unlike their predecessors, had no dress code. There were no hours to be put in except for the time you wanted to work, but in most cases the employees worked madly for hours at a time; sometimes without showering.
  • 9. Most of the employees were computer geeks or nerds, and they had coolers stocked with Coca-Cola and other beverages. It is mentioned in the film, that these companies felt more like a college dorm than a workplace.