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TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, and Legal

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TrustArc
TrustArc

In today's digital world, trust is key to customer relationships, but keeping it is a huge challenge. Customers are well-informed and empowered, quick to change brands if their trust is broken, even if it costs them more. This puts a lot of pressure on organizations to handle trust and safety issues with great care and transparency. The challenge, however, is real. Fragmented solutions have left privacy, legal, and security teams in a perpetual cycle of catch-up, struggling to update privacy notices, manage customer data rights, and answer lengthy security questionnaires—all while trying to prove ROI to the business. It's a thankless job, filled with repetition, tedious tasks, and constant interdepartmental coordination. Combine this with fast regulatory changes and the quick evolution of AI, and it becomes overwhelming. Join this webinar to learn more about TrustArc's new innovative solution Trust Center, the only unified, no-code online hub for trust and safety information built for privacy, security, compliance, and legal teams. Trust Center streamlines your path to compliance, shortens the pre-sales cycle, and reduces both legal and regulatory risks, saving time, effort, and cost. This webinar will review: - Why companies are building unified Trust Centers for a robust privacy program. - How unified Trust Centers streamline sales cycles, ensure regulatory compliance, and reduce operational bottlenecks. - How compliance, legal, security, GRC, and privacy teams benefit from a unified Trust Center in terms of needs, pains, and outcomes. - How TrustArc Trust Center saves time and work while reducing legal, reputational, and compliance risk by effectively managing policies, notices, terms, and disclosures, and providing real-time updates on subprocessors.

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© 2024 TrustArc Inc. Proprietary and Confidential Information. Unified Trust Center for Privacy, Security, Compliance, and Legal
2 Legal Disclaimer The information provided during this webinar does not, and is not intended to, constitute legal advice. Instead, all information, content, and materials presented during this webinar are for general informational purposes only.
3 Speakers Cathleen Doyel Deputy General Counsel TrustArc Ian Runyon VP, Product TrustArc
Agenda ● What is “Trust” in 2024? ● Why Do Trust and Legal Centers Matter? ● Building trust with TrustArc Trust Center
5 The State of Trust in 2024 Enforcement and customers demands for transparency necessitate continual updates to privacy policies, trust and safety practices, especially regarding AI usage In today's digital landscape, trust serves as the bedrock of customer engagement and loyalty. Trust increases the likelihood of purchases by 91% (PWC) 43% of customers report that a positive privacy experience can increase brand preference (Google/IPSOS) 72% say knowing a companyʼs AI policy matters before purchasing (McKinsey) SEC and FTC fines, like the $400k against Delphia for AI misrepresentations, highlight the importance of transparency (FTC v. Delphia) Privacy, security, and trust are the default Ongoing regulatory developments also require transparency, accountability, etc. By the end of 2024, 75% of the worldʼs population will have its personal data covered by modern privacy regulations (Gartner)
6 Being a privacy/legal leader is hard and stressful Integrating privacy by design principles into product development Never-ending policy updates are a logistical nightmare Managing vendor risk assessments and conducting PIAs & DPIAs is time consuming Building and maintaining a robust privacy program across jurisdictions Managing reputational and legal risks related to privacy incidents Rapidly changing global laws intensify compliance challenges
7 Trust centers are born out of… Service agreements Terms of use Accessibility policy PenTest report PCI DSS Cookie policies Privacy policies DPAs Sub-processor agreements SOC2 report Encryption policy AI disclosures ? ?
8 It can take months to create a microsite to host your content Identify the purpose, goals, and required content/feature s of the Trust Center. Determine key departments involved: Privacy, Legal, Security, Marketing, IT, Sales, Compliance, C-suite. Collect detailed requirements for content, policies, disclosures, and technical specifications from each department. Plan architecture, content structure, user interface, and experience. Draft, publish, and maintain policies, legal terms, privacy, and security notices. Execute front-end and back-end development. Ensure proper categorization and accessibility of all trust content. Officially release the Trust Center to stakeholders and users. Still depend on marketing and IT for ongoing support, updates, and enhancements based on feedback and regulatory changes. Week 1-3 Week 4-7 Week 8-10 Week 11-14 Week 15-19 Week 20-25 Week 26+ Scoping Stakeholder Identification Requirements gathering Design & development planning Content creation & curation Development & testing Launch and maintenance
9 …and requires the active participation of teams across the business Week 1-3 Week 4-7 Week 8-10 Week 11-14 Week 15-19 Week 20-25 Week 26+ Scoping Stakeholder Identification Requirements gathering Design & development planning Content creation & curation Development & testing Launch and maintenance Privacy Marketing Legal Security IT Web
10 ← Cathleen (and privacy professionals everywhere)
11 OVERWHELMED with constantly fielding the same legal and security requests from Sales and wish there was an easier way to manage? TIRED of the logistical nightmare when it comes to updating policies, subprocessors, or just simple text on the legal, privacy, and security section of your organization's website? DONʼT HAVE THE TIME to effectively advocate, lead, and project manage internal efforts (e.g. marketing, web development, IT) to build out a unified Trust Center?
12 Build customer trust in days, not months Unify scattered trust information into a one stop shop (privacy, legal, security, compliance) Reduce legal and regulatory risk with ability to update policies, terms, and disclosures instantly. Speed up the sales cycle with private and public document sharing ✓ ✓ ✓ ✓
13
14 Introducing Trust Center by TrustArc A unified no-code Trust Center streamlines your efforts with legal disclosures, while showcasing your safety practices, accountability, and transparency-building trust. Say goodbye to scattered information, hello to a one stop trust solution. No coding required! Reduce time to compliance Eliminate 2-6 week delays on routine updates for policies, terms, disclosures, or sub-processor adjustments. Save time and costs Remove bottlenecks and create efficiency, saving 34%+ of privacy, legal, security, and compliance teamsʼ time with updates. Eliminate pure-play web development and maintenance costs of ~$15,000-$30,000. Save pre-sale time Make information readily available for pre-sales, RFP, trust building and due diligence, and enable private document sharing for technical measures, SOC reports, and more. Reduce legal and regulatory risk With user-friendly privacy policies that are easy and quick to keep up-to-date, you can reduce non-compliance and avoid hefty fines (such as a recent $400k fine by SEC for misleading statements about AI that were not updated in time). Security Availability Privacy Legal
15 Modern Trust Center, Modern Experience No-Code Admin View Published View Easy configuration with no coding required ● Go live in days, and update in minutes ● Fully optimized for mobile and web ● Leverage default formats for displaying privacy policies and subprocessor disclosures. ● Easily customize content and visuals (pages, font, colors, images, buttons, etc.) with just a few clicks ● Enable public or private-facing documents in a single click ● Part of your single TrustArc experience Simplify policy and legal management ● Easily draft, publish, preview, and maintain up-to-date policies and legal terms (e.g., Terms of Service, Data Processing Addendum, etc.) ● Leverage version history ● Use pre-built templates for ease of subprocessor disclosures ● Make timely updates to disclosure and compliance information
16 Showcase organizational commitment to trust and safety Centralize and be transparent with your security reports, privacy and security certifications, attestations and more in one easy-to-find place. Build trust and shorten sales cycles Enable efficient public and private document sharing Expedite sales cycles with a self-service portal to request and access public (SOC 2 report) or private (Pentest report) documents, saving time for buyers, sellers, and vendors Real-time updates to subscribers Allow users to subscribe to Trust Center updates. When youʼve updated a policy or sub-processor, go the extra mile to allow end users to stay current - demonstrating commitment to privacy and security matters. Offer real-time product status information Offer centralized transparency by linking to your existing product status and system availability pages, ensuring users are always informed as part of Service Level Agreements.
17 Centralize privacy requests for site visitors Manage Cookie Preferences Manage Marketing Communication Preferences Do not share or sell my information
18 Achieve balance Risk Exposure ➔ Legal and Regulatory Actions (fines, non-compliance, contractual commitments) ➔ Money ➔ Work ➔ Time ➔ Real-time updates ➔ Efficiency ➔ Transparency ➔ Accountability Consumer Trust
19 Trust is an business accelerator 9/10 people say they would buy more from a company that gained their trust (pwc). 43% of customers say providing a positive privacy experience can increase brand preference (Google/IPSOS). 72% of respondents say that knowing a companyʼs AI policy is important before making a purchase (McKinsey). Customers who trust you, buy from you.
20 Thank You!

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TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, and Legal

  • 1. © 2024 TrustArc Inc. Proprietary and Confidential Information. Unified Trust Center for Privacy, Security, Compliance, and Legal
  • 2. 2 Legal Disclaimer The information provided during this webinar does not, and is not intended to, constitute legal advice. Instead, all information, content, and materials presented during this webinar are for general informational purposes only.
  • 3. 3 Speakers Cathleen Doyel Deputy General Counsel TrustArc Ian Runyon VP, Product TrustArc
  • 4. Agenda ● What is “Trust” in 2024? ● Why Do Trust and Legal Centers Matter? ● Building trust with TrustArc Trust Center
  • 5. 5 The State of Trust in 2024 Enforcement and customers demands for transparency necessitate continual updates to privacy policies, trust and safety practices, especially regarding AI usage In today's digital landscape, trust serves as the bedrock of customer engagement and loyalty. Trust increases the likelihood of purchases by 91% (PWC) 43% of customers report that a positive privacy experience can increase brand preference (Google/IPSOS) 72% say knowing a companyʼs AI policy matters before purchasing (McKinsey) SEC and FTC fines, like the $400k against Delphia for AI misrepresentations, highlight the importance of transparency (FTC v. Delphia) Privacy, security, and trust are the default Ongoing regulatory developments also require transparency, accountability, etc. By the end of 2024, 75% of the worldʼs population will have its personal data covered by modern privacy regulations (Gartner)
  • 6. 6 Being a privacy/legal leader is hard and stressful Integrating privacy by design principles into product development Never-ending policy updates are a logistical nightmare Managing vendor risk assessments and conducting PIAs & DPIAs is time consuming Building and maintaining a robust privacy program across jurisdictions Managing reputational and legal risks related to privacy incidents Rapidly changing global laws intensify compliance challenges
  • 7. 7 Trust centers are born out of… Service agreements Terms of use Accessibility policy PenTest report PCI DSS Cookie policies Privacy policies DPAs Sub-processor agreements SOC2 report Encryption policy AI disclosures ? ?
  • 8. 8 It can take months to create a microsite to host your content Identify the purpose, goals, and required content/feature s of the Trust Center. Determine key departments involved: Privacy, Legal, Security, Marketing, IT, Sales, Compliance, C-suite. Collect detailed requirements for content, policies, disclosures, and technical specifications from each department. Plan architecture, content structure, user interface, and experience. Draft, publish, and maintain policies, legal terms, privacy, and security notices. Execute front-end and back-end development. Ensure proper categorization and accessibility of all trust content. Officially release the Trust Center to stakeholders and users. Still depend on marketing and IT for ongoing support, updates, and enhancements based on feedback and regulatory changes. Week 1-3 Week 4-7 Week 8-10 Week 11-14 Week 15-19 Week 20-25 Week 26+ Scoping Stakeholder Identification Requirements gathering Design & development planning Content creation & curation Development & testing Launch and maintenance
  • 9. 9 …and requires the active participation of teams across the business Week 1-3 Week 4-7 Week 8-10 Week 11-14 Week 15-19 Week 20-25 Week 26+ Scoping Stakeholder Identification Requirements gathering Design & development planning Content creation & curation Development & testing Launch and maintenance Privacy Marketing Legal Security IT Web
  • 10. 10 ← Cathleen (and privacy professionals everywhere)
  • 11. 11 OVERWHELMED with constantly fielding the same legal and security requests from Sales and wish there was an easier way to manage? TIRED of the logistical nightmare when it comes to updating policies, subprocessors, or just simple text on the legal, privacy, and security section of your organization's website? DONʼT HAVE THE TIME to effectively advocate, lead, and project manage internal efforts (e.g. marketing, web development, IT) to build out a unified Trust Center?
  • 12. 12 Build customer trust in days, not months Unify scattered trust information into a one stop shop (privacy, legal, security, compliance) Reduce legal and regulatory risk with ability to update policies, terms, and disclosures instantly. Speed up the sales cycle with private and public document sharing ✓ ✓ ✓ ✓
  • 13. 13
  • 14. 14 Introducing Trust Center by TrustArc A unified no-code Trust Center streamlines your efforts with legal disclosures, while showcasing your safety practices, accountability, and transparency-building trust. Say goodbye to scattered information, hello to a one stop trust solution. No coding required! Reduce time to compliance Eliminate 2-6 week delays on routine updates for policies, terms, disclosures, or sub-processor adjustments. Save time and costs Remove bottlenecks and create efficiency, saving 34%+ of privacy, legal, security, and compliance teamsʼ time with updates. Eliminate pure-play web development and maintenance costs of ~$15,000-$30,000. Save pre-sale time Make information readily available for pre-sales, RFP, trust building and due diligence, and enable private document sharing for technical measures, SOC reports, and more. Reduce legal and regulatory risk With user-friendly privacy policies that are easy and quick to keep up-to-date, you can reduce non-compliance and avoid hefty fines (such as a recent $400k fine by SEC for misleading statements about AI that were not updated in time). Security Availability Privacy Legal
  • 15. 15 Modern Trust Center, Modern Experience No-Code Admin View Published View Easy configuration with no coding required ● Go live in days, and update in minutes ● Fully optimized for mobile and web ● Leverage default formats for displaying privacy policies and subprocessor disclosures. ● Easily customize content and visuals (pages, font, colors, images, buttons, etc.) with just a few clicks ● Enable public or private-facing documents in a single click ● Part of your single TrustArc experience Simplify policy and legal management ● Easily draft, publish, preview, and maintain up-to-date policies and legal terms (e.g., Terms of Service, Data Processing Addendum, etc.) ● Leverage version history ● Use pre-built templates for ease of subprocessor disclosures ● Make timely updates to disclosure and compliance information
  • 16. 16 Showcase organizational commitment to trust and safety Centralize and be transparent with your security reports, privacy and security certifications, attestations and more in one easy-to-find place. Build trust and shorten sales cycles Enable efficient public and private document sharing Expedite sales cycles with a self-service portal to request and access public (SOC 2 report) or private (Pentest report) documents, saving time for buyers, sellers, and vendors Real-time updates to subscribers Allow users to subscribe to Trust Center updates. When youʼve updated a policy or sub-processor, go the extra mile to allow end users to stay current - demonstrating commitment to privacy and security matters. Offer real-time product status information Offer centralized transparency by linking to your existing product status and system availability pages, ensuring users are always informed as part of Service Level Agreements.
  • 17. 17 Centralize privacy requests for site visitors Manage Cookie Preferences Manage Marketing Communication Preferences Do not share or sell my information
  • 18. 18 Achieve balance Risk Exposure ➔ Legal and Regulatory Actions (fines, non-compliance, contractual commitments) ➔ Money ➔ Work ➔ Time ➔ Real-time updates ➔ Efficiency ➔ Transparency ➔ Accountability Consumer Trust
  • 19. 19 Trust is an business accelerator 9/10 people say they would buy more from a company that gained their trust (pwc). 43% of customers say providing a positive privacy experience can increase brand preference (Google/IPSOS). 72% of respondents say that knowing a companyʼs AI policy is important before making a purchase (McKinsey). Customers who trust you, buy from you.