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© 2022 TrustArc Inc. Proprietary and Confidential Information.
Privacy Management Made Simple
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Speakers
Derek Wyszynski
Sales Director
TrustArc
Val Ilchenko
Senior Counsel, Data Privacy Officer
GoTo
Rita Zurbrigg
Product Marketing, Team Lead
TrustArc
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• Definition of Privacy & Privacy Management
• Why is Privacy Management Important for Your Company
• The Top Privacy Regulations to Watch For
• The Basic Fundamentals of a Privacy Program
• How TrustArc Can Help
Agenda
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Privacy matters now more than ever.
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“Opt Out”
“Unsubscribe”
“No Soliciting”
“Do Not Call”
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“Opt Out”
“Yes” to
Warm Texts
“No” to
Cold Calls
“No” to
Marketing
Emails
“Yes” to
Webinars
Yes & NO
to
Cookies
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More importantly, privacy could
be costing you customers.
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of people report that
data privacy is a
concern.
view data privacy
as a human right.
97%
87%
Source: 2020 KPMG survey
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Increasingly, privacy is a purchase driver for consumers.
Is my personal
information being sold?
Is it secure?
Does this company
protect my privacy?
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Privacy isn’t security.
Security
Protecting data
from threats
Privacy
Protecting
people’s rights
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Privacy is a team sport.
Legal
IT
Marketing
3rd Party
Partners
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The Top Privacy Regulations to Watch For.
LGPD
China
PIPL
India -
Personal
Data
Protection
Bill
GDPR
CCPA
CPRA
COPPA HIPAA
PIPEDA
Privacy
Act
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The Basic Fundamentals of a Privacy Program.
The Building Blocks
Technical
Operations
Strategy
Legal
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Learn your Risk
and
Competitive
Profile.
The Basic Fundamentals of a Privacy Program.
Where To Start
Understand
Organizational
Dynamics and
How to
Influence
Change.
Build a network.
Socialize.
Be “Political.”
Find Allies. Offer help.
Increase
Organizational
Knowledge and
Awareness.
But… keep it simple.
and ideally
entertaining.
Laughter > Compliance
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The Basic Fundamentals of a Privacy Program.
Principled and Iterative Approach
Observe in
action
Implement
solution
Identify
problems
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The Basic Fundamentals of a Privacy Program.
Ensure Sustainable, Repeatable, and Continuous Maturity.
People Process Technology
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Why You Shouldn’t Wait
To Start.
Your competitors have a head start
Certain standards and expectations are
the same for all players
Waiting increases effort and investment
to change the company culture
The opportunities of
starting early:
● Clean slate for privacy
programs & brand trust
● Build market awareness
alongside trust with
consumers & investors
● Follow best practices and
with industry standards
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Imagine managing privacy through…
Automation Accountability
Action
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PrivacyCentral dynamically
monitors where your company
stands in relation to quickly
changing privacy laws — and
gives you real-time, actionable
insights on how to comply.
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Attendee Q&A
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Thank You!
See http://www.trustarc.com/insightseries for the 2022
Privacy Insight Series and past webinar recordings.
If you would like to learn more about how TrustArc can support you with
compliance, please reach out to sales@trustarc.com for a free demo.

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TrustArc Webinar: Privacy Management Made Simple