Tweetable Moments from Chapter 1 of Smart Business, Social Business
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The document contains a series of tweets from @Britopian about key aspects of social business transformation based on their book "Tweetable Moments". Some of the main points discussed are that social business transformation requires changes in leadership, culture, and employee behavior more than technology; people are the most important part of any social business; and that true social business requires internal communication and collaboration between departments to facilitate external conversations with customers.
Tweetable Moments from Chapter 1 of Smart Business, Social Business
- 1. @Tweetable Momentsfrom Chapter 1: Human Capital Evolved Smart Business, Social Businessavailable at a book store near you …@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 2. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@A social business is built upon 3 pillars – people, process and technology. People are the most important despite the rhetoric #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 3. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Change management, culture and leadership are the most important attributes of social business transformation, the rest is fluff@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 4. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Social business transformation requires employees to change their behavior starting with top leadership of all organizations #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 5. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Technology and processes play only a small part in social business transformation #e20 #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 6. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Organizational leadership needs to do more than just say “we believe in social” they need to live it everyday #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 7. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Technology alone cannot change business. Leadership and change management is what facilitates true change #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 8. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Many people talk about social business but very few have actually lived through the organizational chaos #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 9. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@People change the organization, process improves it and technology facilitates it #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 10. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Humanizing a brand means that organizations should first humanize its operations – finance, support, sales, supply chain #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 11. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@A social brand is when any product or brand uses social technologies to interact with the social customer@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 12. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@It’s easy to be a social brand; more difficult to be a social business. It requires internal teams to actually communicate with each other@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 13. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Businesses cannot have effective, external conversations with the customer unless they can have internal conversations with each other first@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 14. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Communicating and sharing successful failures are only effective if an organization actually learns from it@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 15. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@A fully collaborative social business empowers cross functional teams to take ownership of social media; silos are non existent #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 16. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@A centralized organization rarely communicates across job function & geography. Silos reign and social media policies don’t exist@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 17. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Social media was bred from decentralized organizations; chaos reigns, no governance, no social media polices whatsoever@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 18. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Social business is not a trend; it’s a necessary evolution to required to innovate, increase collaboration and stay competitive@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 19. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Smart companies are beginning to plan for social business; others are forced into it due to the growing influence of the social customer@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 20. #TweetableMoments by @BritopianTweetable Moments: Smart Business, Social Business@Social business planning occurs when an organization wants to change and actually puts their money where their mouth is #socialbiz@BRITOPIAN100% of all book royalties are being donated to Not For Sale
- 21. 100% of all royalties are being donated to Not For Sale Campaign!HTTP://WWW.NOTFORSALECAMPAIGN.ORG/