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Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama
- 1. + Tweet if U Jesus Religious Leadership, Communications, and Community in the Age of Obama Elizabeth Drescher, PhD Director, Center for Anglican Learning & Leadership Assistant Professor of Christian Spiritualities Church Divinity School of the Pacific
- 2. + 2 Quick Presentation Schematic I. b. How has web communication What tools changed are out LC&C? there? 3. How do they work? Your Questions and Comments Tweet if UJesus/Elizabeth Drescher, PhD
- 3. + 3 A Very Brief Historical Overview of Social Media in Christianity 1st Century CE Pauline Proto-Blogging Tweet if UJesus/Elizabeth Drescher, PhD
- 4. + 4 “Abba, give me a tweet…” 3rd Century CE Desert Ammas and Abbas introduce “friending” and anticipate “tweeting” Tweet if UJesus/Elizabeth Drescher, PhD
- 5. + 5 An Inconvenient Truth… 4th – 9th Centuries CE Medievals popularize pre-HTML “hypertexting” Tweet if UJesus/Elizabeth Drescher, PhD
- 6. + 6 Hurrying through History… High Middle Ages Reformation Tweet if UJesus/Elizabeth Drescher, PhD
- 7. + 7 The Next Thing We Know… Are these sites the future for religion in the digital age? Or, is digital religion still in the Middle Ages? Worse, are we stuck in Modernity? Tweet if UJesus/Elizabeth Drescher, PhD
- 8. + How Digital Communication has Changed 8 and What We have to Do to Get On Board 1990 “Flash Mobbing” 2004 “Worker Bees” create the buzz, build the hive (candidate stings himself) 2008 1994 Aggregation yields emergence Mainstream media end-run Tweet if UJesus/Elizabeth Drescher, PhD
- 9. + 9 How the Web Itself Has Changed Web 1.0 Web 2.0+ Broadcasting Model Relational Model Networking Targeting Aggregating Broadcasting Educating Interrupting Interacting Tweet if UJesus/Elizabeth Drescher, PhD
- 10. + 10 Three Keys to the Social Web 1. “Leaders are Places” 2. An Emergence is Created by Swarms, not Queens 3. Only Connect Tweet if UJesus/Elizabeth Drescher, PhD
- 11. + 11 1. Leaders are Places “You’renot a leader, you’re a place. You’re like a park or a garden. If it’s comfortable and cool, people are attracted. Deanspace is not about Dean. It’s about us.” ~ Joi Ito, entrepreneur and “emergent democracy” activist, in 2004 on the effectiveness of the Howard Dean internet strategy Tweet if UJesus/Elizabeth Drescher, PhD
- 12. + Leadership in the Web 2.0+ World 12 The Art of Losing Control What Web 2.0+ users What Web 2.0+ users do want: don’t want: Valuable, meaningful, Marketing authentic content Preaching Site creator transparency Focus on aesthetics Access to “thought Digital catalogue or leaders” directory Focus on mechanics Interactivity Creative participation Searchability Tweet if UJesus/Elizabeth Drescher, PhD
- 13. + 13 Leadership Develops Collaboratively Tweet if UJesus/Elizabeth Drescher, PhD
- 14. + 14 2. An Emergence Created by Swarms, not Queens “In simplest terms, [networks] solve problems by drawing on masses of relatively stupid elements, rather than a single, intelligent ‘executive branch.’ … They get their smarts from below. In more technical language, they are complex adaptive systems that display emergent behavior. In these systems, agents residing on one scale start producing the behavior that lies one scale above them: ants create colonies; urbanites create neighborhoods; simple pattern-recognition software learns how to recommend new books. The movement from low-level rules to higher-level sophistication is what we call emergence.” ~ Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001) Tweet if UJesus/Elizabeth Drescher, PhD
- 15. + 15 3. Only Connect… Web2.0 participation requires multiple entry points that allow interactive engagement and point back to a central web hub Facebook Twitter YouTube Flickr News and Blog sites eCommunities Tweet if UJesus/Elizabeth Drescher, PhD
- 16. + 16 Facebook Groups Tweet if UJesus/Elizabeth Drescher, PhD
- 17. + 17 Facebook Events Tweet if UJesus/Elizabeth Drescher, PhD
- 18. + 18 Twitter Tweet if UJesus/Elizabeth Drescher, PhD
- 19. + 19 YouTube Tweet if UJesus/Elizabeth Drescher, PhD
- 20. + 20 Flicker Tweet if UJesus/Elizabeth Drescher, PhD
- 21. + 21 Blogs and News Sites Tweet if UJesus/Elizabeth Drescher, PhD
- 22. + 22 You Gotta Get Out More Often: Linking and Commenting Tweet if UJesus/Elizabeth Drescher, PhD
- 23. + 23 Expand the News Tweet if UJesus/Elizabeth Drescher, PhD
- 24. + 24 eCommunities Tweet if UJesus/Elizabeth Drescher, PhD
- 25. + 25 It’s All about Conversion Build ing To gethe r Tweet if UJesus/Elizabeth Drescher, PhD
- 26. + A Basic Process Overview for Leading 26 Community on the Social Web Map Relationships Explore the Improve World Recruit and Measure Connect Join the Promote Conversation Tweet if U Luv Jesus/Elizabeth Drescher, PhD
- 27. + 27 Resources Chris Anderson, The Long Tale: Why the Future of Business is Selling Less of More (2006) Jacques Derrida, On Cosmopolitanism and Forgiveness (2001) Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001) Clay Shirky, The Power of Organizing without Organizations (2008) Walter Ong, Orality and Literacy (1982) Larry Weber, Marketing to the Social Web: How Digital Customer Communities Build Your Business (2007) Tweet if UJesus/Elizabeth Drescher, PhD