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Twitter Basics for Business

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Joe Pulizzi
Joe Pulizzi

Presentation by Joe Pulizzi covering some of the basics for using Twitter for Business. Includes real beginner information about Twitter, then moves into best practices for leveraging Twitter.

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Twitter: Getting Started & Tips to Grow Your Business Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
Hi! I’m Joe Pulizzi (@juntajoe) Evangelist, speaker, author for content marketing – why marketers need to be publishers. Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content Co-author of Get Content Get Customers (McGraw-Hill)
What is Twitter?
What is Twitter? Technical Definition: Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . You can follow people you like, and others can follow you (those two don’t have to be the same).
What is Twitter? A Tweet can be no more than 140 characters. Functions like a giant bulletin board.
Why?
Why?
Why? – For Business Have conversations with customers… Share your expertise with original and forwarded valuable content… Get immediate feedback from followers/fans… Grow your business…
Signing Up and Getting Things Right
Then, download Tweetdeck
Twitter Tips
Tip #1 – Try not to answer the question
Tip #2 – RSS to Twitterfeed
Tip #3 – Be Democratic
Tip #4 – Listen, Listen, Listen
Tip #5 - Then…start marketing your content Valuable, Helpful, Relevant Content
Tip #6 - Integrate with Facebook
Twitter DO NOTS
Five Twitter DO NOTS Constant Tweeting about You Mistaking Public Tweets and Direct Messages Cryptic Replies (@you “I know”) Links only i.e., http://bit.ly/jkl7 Auto Direct Messages http://www.socialmediatoday.com/SMC/118535
@juntajoe Questions? Joe Pulizzi [email_address] (216) 941-5842 Sites: www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: Joe.Pulizzi Free white paper on developing your own content strategy: www.contentrevolution.com

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Twitter Basics for Business

  • 1. Twitter: Getting Started & Tips to Grow Your Business Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
  • 2. Hi! I’m Joe Pulizzi (@juntajoe) Evangelist, speaker, author for content marketing – why marketers need to be publishers. Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content Co-author of Get Content Get Customers (McGraw-Hill)
  • 4. What is Twitter? Technical Definition: Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . You can follow people you like, and others can follow you (those two don’t have to be the same).
  • 5. What is Twitter? A Tweet can be no more than 140 characters. Functions like a giant bulletin board.
  • 8. Why? – For Business Have conversations with customers… Share your expertise with original and forwarded valuable content… Get immediate feedback from followers/fans… Grow your business…
  • 9. Signing Up and Getting Things Right
  • 12. Tip #1 – Try not to answer the question
  • 13. Tip #2 – RSS to Twitterfeed
  • 14. Tip #3 – Be Democratic
  • 15. Tip #4 – Listen, Listen, Listen
  • 16. Tip #5 - Then…start marketing your content Valuable, Helpful, Relevant Content
  • 17. Tip #6 - Integrate with Facebook
  • 19. Five Twitter DO NOTS Constant Tweeting about You Mistaking Public Tweets and Direct Messages Cryptic Replies (@you “I know”) Links only i.e., http://bit.ly/jkl7 Auto Direct Messages http://www.socialmediatoday.com/SMC/118535
  • 20. @juntajoe Questions? Joe Pulizzi [email_address] (216) 941-5842 Sites: www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: Joe.Pulizzi Free white paper on developing your own content strategy: www.contentrevolution.com