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Twitter for Business

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Lively Librarian
Lively Librarian

The document discusses how Twitter can be beneficial for businesses. It provides tips on setting up a Twitter account and using it to connect with customers, monitor discussions, and build brand awareness. The document also recommends tools like Hootsuite and Tweetdeck that can help manage multiple social media accounts and schedules posts. Finally, it lists some local businesses that are using Twitter and articles with more social media management strategies.

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January 23, 2013 Shannon Scanlan Business Services Librarian Arlington Heights Memorial Library
Why Social Media is Good for Business Social media is a constant source of ideas, resources and recommendations. Twitter is a tremendous tool for connecting and networking with users who share your interests, job skills, geographical area, business products etc... Twitter users can get instant results on what is being communicated about their business and products. Customers can go to Twitter for service and technical support. Social media updates are short and concise showing that you value your customer’s time.
What is Twitter? A social networking site for communicating and "micro blogging". Over 500 million registered users. Users “tweet" short messages of 140 characters or less. Users "follow" other users, once followed their tweets will appear on your homepage. Direct messages can be sent between users who are following each other. A good choice if a user would like to send a private message to someone instead of sharing it with everyone. The use of hashtags (#) allows people to find similar topics and tweets such as #Chicago or #WhiteSox.
Why, Who, When Who in your company will create content, respond, monitor? How much time will you commit to Twitter? Create a purpose for your business on Twitter. Marketing, hiring, brand recognition, community involvement, customer service, interaction with customers, thank you's, coupons... How will you build your community?  Invite customers you already have to check out your Twitter page.  Insert a link to Twitter in your email signature, on your website, marketing materials etc...
Jumping In Setting up an account Your name Your user name  Select a short, easy to remember Twitter name  Chose a name similar to your business Password Email address Twitter will ask you to share email addresses with them so they can check to see which of your contacts are using Twitter (You can skip this step). You can then start tweeting, change your account settings, add a picture, personalize the background of your profile page and start following people.
Learn the Lingo @ include the @ symbol before a user's Twitter name to mention them in a Tweet. RT stands for "retweet", use when retweeting another user’s content. d, include "d" in front of a user's Twitter name to send them a direct message.  # is a hashtag such as #Follow. Hashtags connect topics.
Locally Who is Using Twitter?  Arlington Heights Memorial Library  @ahml  Arlington Heights Chamber of Commerce  @Arl_Hts_Chamber  The Arlington Heights Police Department  @ArlHtsPOLICE  Arlington Cards  @Arlingtoncards  Arlington Dog House  @ArlingtnDogHouse  The Volunteer Center  @VolunteerInfo  Arlington Park  @Arlington_Park  Shannon's Pet Sitting  @ShannonPetSit
Letting Your Customers Know Via email and icons on your website:
Company Customer Service/Support Account  A business can create a customer service Twitter account to address questions, product support, compliments, complaints etc...
Job Postings
Spreading the Word Thank You’s Get the Word Out Hot Topics
What People are Saying about You
Giveaways and Coupons
Combine with Foursquare (a location based service)
Tools for making it easier Buffer Manage multiple accounts, track analytics Hootsuite  Monitor social media accounts, schedule messages and more Tweetdeck View and manage Twitter accounts as well as other social media sites such as Facebook and Linkedin
Hootsuite A browser based tool that allows registered users to publish to Twitter, Facebook, Linkedin, MySpace, Foursquare and Wordpress Apps for iPhone and Android phones Includes a URL shortener In use since December 2008 You can access your Hootsuite account from any computer with an internet browser
Tweetdeck A desktop application for use with Twitter, Facebook Users view updates in customizable columns iPhone and iPad versions In use since July 2008
Articles of Interest 3 Tools to Simplify Your Social Media Marketing http://www.socialmediaexaminer.com/3-social-media- management-tools/ 26 Tips for Managing a Social Media Community http://www.socialmediaexaminer.com/social-media- community-management/ 7 Tips for Better Social Media Time Management http://www.business2community.com/social-media/7- tips-for-better-social-media-time-management- 0344056

More Related Content

Twitter for Business

  • 1. January 23, 2013 Shannon Scanlan Business Services Librarian Arlington Heights Memorial Library
  • 2. Why Social Media is Good for Business Social media is a constant source of ideas, resources and recommendations. Twitter is a tremendous tool for connecting and networking with users who share your interests, job skills, geographical area, business products etc... Twitter users can get instant results on what is being communicated about their business and products. Customers can go to Twitter for service and technical support. Social media updates are short and concise showing that you value your customer’s time.
  • 3. What is Twitter? A social networking site for communicating and "micro blogging". Over 500 million registered users. Users “tweet" short messages of 140 characters or less. Users "follow" other users, once followed their tweets will appear on your homepage. Direct messages can be sent between users who are following each other. A good choice if a user would like to send a private message to someone instead of sharing it with everyone. The use of hashtags (#) allows people to find similar topics and tweets such as #Chicago or #WhiteSox.
  • 4. Why, Who, When Who in your company will create content, respond, monitor? How much time will you commit to Twitter? Create a purpose for your business on Twitter. Marketing, hiring, brand recognition, community involvement, customer service, interaction with customers, thank you's, coupons... How will you build your community?  Invite customers you already have to check out your Twitter page.  Insert a link to Twitter in your email signature, on your website, marketing materials etc...
  • 5. Jumping In Setting up an account Your name Your user name  Select a short, easy to remember Twitter name  Chose a name similar to your business Password Email address Twitter will ask you to share email addresses with them so they can check to see which of your contacts are using Twitter (You can skip this step). You can then start tweeting, change your account settings, add a picture, personalize the background of your profile page and start following people.
  • 6. Learn the Lingo @ include the @ symbol before a user's Twitter name to mention them in a Tweet. RT stands for "retweet", use when retweeting another user’s content. d, include "d" in front of a user's Twitter name to send them a direct message.  # is a hashtag such as #Follow. Hashtags connect topics.
  • 7. Locally Who is Using Twitter?  Arlington Heights Memorial Library  @ahml  Arlington Heights Chamber of Commerce  @Arl_Hts_Chamber  The Arlington Heights Police Department  @ArlHtsPOLICE  Arlington Cards  @Arlingtoncards  Arlington Dog House  @ArlingtnDogHouse  The Volunteer Center  @VolunteerInfo  Arlington Park  @Arlington_Park  Shannon's Pet Sitting  @ShannonPetSit
  • 8. Letting Your Customers Know Via email and icons on your website:
  • 9. Company Customer Service/Support Account  A business can create a customer service Twitter account to address questions, product support, compliments, complaints etc...
  • 11. Spreading the Word Thank You’s Get the Word Out Hot Topics
  • 12. What People are Saying about You
  • 14. Combine with Foursquare (a location based service)
  • 15. Tools for making it easier Buffer Manage multiple accounts, track analytics Hootsuite  Monitor social media accounts, schedule messages and more Tweetdeck View and manage Twitter accounts as well as other social media sites such as Facebook and Linkedin
  • 16. Hootsuite A browser based tool that allows registered users to publish to Twitter, Facebook, Linkedin, MySpace, Foursquare and Wordpress Apps for iPhone and Android phones Includes a URL shortener In use since December 2008 You can access your Hootsuite account from any computer with an internet browser
  • 17. Tweetdeck A desktop application for use with Twitter, Facebook Users view updates in customizable columns iPhone and iPad versions In use since July 2008
  • 18. Articles of Interest 3 Tools to Simplify Your Social Media Marketing http://www.socialmediaexaminer.com/3-social-media- management-tools/ 26 Tips for Managing a Social Media Community http://www.socialmediaexaminer.com/social-media- community-management/ 7 Tips for Better Social Media Time Management http://www.business2community.com/social-media/7- tips-for-better-social-media-time-management- 0344056