Twitter For Education and Private Schools - Webinar 10/23/12
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Slides for webinar on edSocialMedia http://www.edsocialmedia.com/2012/10/webinar-10-instantly-actionable-ways-to-leverage-twitter/
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Twitter For Education and Private Schools - Webinar 10/23/12
- 1. 10 Instantly Actionable Ways To Leverage Twitter + Presented by: Dan Shure @dan_shure www.evolvingseo.com
- 2. Dan Shure Owner/consultant at Evolving SEO SEOmoz Associate @dan_shure http://bitly.com/ESMtwitterdan
- 3. 1. Twitter Is NOT
- 4. 1. Twitter Is NOT …blogging.
- 5. 1. Twitter Is NOT …spam email blasting.
- 6. 1. Twitter Is NOT …a vacuum.
- 8. 2. Twitter IS… …a powerful listening tool.
- 9. 2. Twitter IS… …excellent for making new connections.
- 10. 2. Twitter IS… …for communicating (think “public text messaging”).
- 11. 2. Twitter IS… …the perfect team player (combine it with other social networks).
- 12. 3. WHY Use Social Media? …build awareness.
- 13. 3. WHY Use Social Media? It‟s like a virtual tour of your campus.
- 14. 3. WHY Use Social Media? Trust.
- 15. 3. WHY Use Social Media? Attract prospective students.
- 16. 3. WHY Use Social Media? People are searching for your school‟s Twitter account.
- 17. Ten Tons Of Actionable Ways To Use Twitter
- 18. Create A Beautiful Profile High quality photos and logo.
- 19. Create A Beautiful Profile Simple is powerful.
- 20. Who‟s Tweeting? Explain; •That you‟re a school •What the feed content is •Who is doing the tweeting
- 21. Who‟s Tweeting? Explain; •That you‟re a school •What the feed content is •Who is doing the tweeting
- 22. Amplify School Content Student blog about trip to Denmark
- 23. Host A Contest On Twitter Tweet announcing the contest.
- 24. Host A Contest On Twitter An example entry.
- 25. Host A Contest On Twitter Students have to tweet photo with #hashtag
- 26. Use Instagram Photos offer compelling and engaging content.
- 27. Use Instagram Automatically tweets from phone.
- 28. Use Flickr& Twitter Will put sixteen thumbnails in one tweet.
- 29. Share Alumni News & Stories Class of „08 Graduate.
- 30. Combine Photos & Trivia Questions Engages and promotes interaction.
- 31. Combine Photos & Trivia Questions This is a fun challenge!
- 32. Share Live Streaming Events Tap into the real time web. If you want to host live events try www.livestream.com or www.ustream.tv
- 33. There‟s More Than Just Sports Share music, art, dance, theater events.
- 34. Use Storify + Events + Hashtag Tweets during the event are turned into a story.
- 35. Use Storify + Events + #Hashtag Tweets during the event are turned into a story.
- 36. Small Talk & Chatting This is OK in moderation and even better if useful.
- 37. Share Video Video is still so underutilized.
- 38. Don‟t Make This Mistake The „@‟ at beginning limits who can see tweet.
- 39. Cross Promote Other Social Media Profiles Sharing a Pinterest board.
- 40. Put Easy To Find Social Icons On Website These were not always easy to find on all school‟s websites.
- 41. Tell Us What We‟re Going To Get! How will I benefit from following you?
- 42. Create An Admissions Twitter Account Special announcements, answer questions.
- 43. Create A Student Run Blog & Twitter Account Let your students „promote‟ the school.
- 44. You‟re Going To Want Some Tools
- 45. Schedule Tweets - Buffer http://bufferapp.com
- 46. Scheduling Tweets - Hootsuite http://hootsuite.com
- 47. Track Your Clicks - Bitly http://bitly.com
- 48. Track Your Clicks - Bitly http://bitly.com
- 49. Automatic Shortening – Bitly + Buffer Go to http://bufferapp.com/extras and install „Buffer For Chrome‟
- 50. Automatic Shortening – Bitly + Buffer Compose tweets in Twitter as normal, but click Buffer instead.
- 51. Tracking Automatic Shortening – Bitly + Buffer If you‟ve connected Bitly to Buffer (in Buffer settings) it will automatically create a Bitly link.
- 52. Automate Your Tweets – Ifttt http://ifttt.com („Ifttt‟ stands for “If This Then That”)
- 53. Automate Your Tweets – Ifttt With Ifttt you create „recipes‟ which basically means “if this happens, do that”.
- 54. Automate Your Tweets – Ifttt You can have it Tweet a whole bunch of things – facebook updates, the weather – all automatically.
- 55. Listening To Twitter – Hootsuite At minimum you should have a saved search of your school name. Also try sports teams, mascot, headmaster, and #hashtags.
- 56. Listening To Twitter – Hootsuite Easily take action on mentions of your school.
- 57. Listening To Twitter – Hootsuite You can also save a stream of multiple keywords for general topic listening.
- 58. You‟ll Want To Measure Results & Analyze Social media metrics are getting better. Don‟t just throw stuff to see what sticks!
- 59. FollowerWonk – Twitter Analytics
- 60. FollowerWonk – What Time Should I Tweet? Report for Phillips Academy reveals 9pm-11pm as an unexpected but good time to tweet.
- 61. FollowerWonk – Who Already Follows Us That We Should Connect With? „Wonk shows you your followers rated by „influence‟.
- 62. FollowerWonk – Who Already Follows Us That We Should Connect With? You can look at influential followers one by one. White House Correspondent?!
- 63. FollowerWonk – Track Follower Growth &Unfollows View exact lost followers as well as new followers over time.
- 64. FollowerWonk – Special Offer for Webinar Attendees! Go to: http://bit.ly/ESMwonk for 60 day free extended trial of FollowerWonk and SEOmoz Pro.
- 65. Crowdbooster – How Are My Tweets Performing? You can see how many Re-Tweets each tweet has gotten, as well as raw „impression‟ (a somewhat unreliable metric).
- 66. Crowdbooster – Who Retweets Me? See who has re-tweeted you over any amount of time (since you signed up).
- 67. Crowdbooster – What Tweets Have They Re-tweeted? See the exact tweets each person re-tweeted (and then try to replicate what worked).
- 68. True Social Metrics http://truesocialmetrics.com Based off of metrics developed by Avinash – the closest thing to real good data on tweet performance yet. http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
- 69. True Social Metrics – Performance Of Individual Tweets A useful way to view the data.
- 70. A Few Extra Resources 30 Twitter Tactics In Three Videos http://www.seomoz.org/blog/ten-painless-tactics-to-earn-attention-on-twitter https://plus.google.com/+SEOmoz/posts/EAToZYhDyqq http://youtu.be/S4u_3UIH6wQ Writing Click Worthy Titles http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral
- 71. @dan_shure Owner/consultant at Evolving SEO SEOmoz Associate http://bitly.com/ESMtwitterdan