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Typology of business, social enterprise and social innovation models for inclusive mobility in metro manila

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iBoP Asia

This document discusses inclusive mobility in Metro Manila and explores business and social enterprise models that can promote inclusive transportation. It begins by defining concepts of inclusive mobility and how mobility needs to work for vulnerable groups. The document then analyzes the current transportation challenges in Metro Manila, particularly for the poor and vulnerable, such as high costs and long travel times. It presents a framework to analyze potential inclusive mobility models based on how they benefit various sectors. Examples of international models that increase access to transportation for rural areas are also provided. The goal is to identify solutions that can be replicated or scaled up to improve mobility for all in Metro Manila.

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Catalyzing New Mobility in Cities: The Case of Metro Manila Ateneo Center for Social Entrepreneurship (ACSEnt) Ateneo School of Government, Pacifico Ortiz Hall Ateneo de Manila University September 4, 2012 with generous support from
Typology of Business, Social Enterprise and Social Innovation Models for Inclusive Mobility in Metro Manila
Evolving Concepts of Inclusive Mobility • UK Disability Discrimination Act of 1995: right of disabled people to goods, facilities, and services including transport. • Integrated Transport Planning (ITP): Mobility for All • UK’s Inclusive Mobility Guide for better access to pedestrian and transport infrastructure
Evolving Concepts of Inclusive Mobility • Walk 21: the right to accessible streets, squares, buildings and public transport systems regardless of their age, ability, gender, income level, language, ethnic, cultural or religious background, strengthening the freedom and autonomy of all people, and contributing to social inclusion, solidarity and democracy
Evolving Concepts of Inclusive Mobility • Stockholm: Participative transport city planning • City of Stuttgart, Germany: capacity of participate in the labour market or reach work places efficiently -- at reasonable cost and time
Evolving Concepts of Inclusive Mobility • Cities for Mobility Initiative: socially inclusive mobility for all including disabled, parents with small children, the sick and poorer people
Evolving Concepts of Inclusive Mobility Inclusive Mobility Philippines: • A transport system that works for the poor and vulnerable • A walkable, bike-able, accessible city • Moving people and not vehicles • Mobility with safety and civility • Clean air, clean streets, clean vehicles, clean facilities, • Planning and communicating better traveling less • Sharing information to increase connectivity and accessibility • Making neighborhoods more accessible to the rest of the city • Changing mindsets and behaviors – the authorities’ as well as other • Mobility of all , by all, for all
Research Goals & Objectives • Mobility challenges of the poor and vulnerable sectors; • Existing/emerging transport/mobility related business innovations and social enterprises that take into consideration the principles of: – Sustainable inclusive mobility benefitting the poor and the vulnerable – Scalability and replication • Market barriers and enablers : o Policy o Economics o Socio-Cultural
Research Questions 1. What are the mobility challenges of the poor and the vulnerable sectors? 2. What are the existing/emerging business and social enterprise models in the transport and mobility sector that supports inclusive mobility? Do they effectively benefit the poor and vulnerable? 3. What are the barriers and enablers to implementation, replication and scaling up inclusive mobility innovations?
State of Transportation in Metro Manila • Market Analysis – Private motor vehicles contributes to 53.2% of all traffic composition but caters only to 21.6 of transport demand • Economics – Incurred losses of P140-B annually due to wastage of fuel and loss of productivity. • Infrastructural – Absence of proper road infrastructures. – Commercial developments placed along major roads creating bottlenecks.
State of Transportation in Metro Manila • Health and Safety – Increasing road safety issues – accidents, casualties, deaths • Environment – Road congestion due to increase in number of private cars contribute to air pollution – Road transport GHG emissions: 253,613 tons CO2e (Makati City alone, base year 2010)
Mobility Challenges of the Poor and the Vulnerable Sectors Cost (Poor) – No choice/alternative modes, Need-basis – Public transportation is cheapest Cost (Vulnerable) – Affordability depends on the economic standing of the person – Limited incentives (discounts) for vulnerable groups – e.g. PWDs
Mobility Challenges of the Poor and the Vulnerable Sectors Length of travel (Poor) – Attributed to long travel hours – The poor do not have alternatives with regards to their travel routes Length of travel (Vulnerable) – Even more problematic due to their constraints (e.g. physical) – limited travel options – Longer travel time: lack of facility to aid their mobility
Mobility Challenges of the Poor and the Vulnerable Sectors Challenges in terms of access to basic goods and Services – Not due to lack of transport modes, but in terms of the cost of goods itself (indirect influence due to cost of transport)
Framework for Business and Social Enterprise Models for Inclusive Mobility
Framework for Sectors: Analyzing Inclusive Telecommunication Human security, Mobility Models Well-being, s and wireless, e- business and new Vulnerability media, information reduction technology, tourism and retail, transportation Increase income Education operations and services, goods Urban Infrastructure on movement and transportation: Inclusive Mobility supply chain Business Models Transportation conduits management, such as:Streets and (Travel and transport- intelligent highways; integrated related options transportation transportation systems; benefiting the poor systems, real and vulnerable: new services, products, estate, transport modes, Value proposition, target construction, customer, distribution Environmental technologies, and Decent Work planning and designs. channel, relationship, value sustainability operations, configuration, core geomatics, Mobility-related –behaviors: restroom stops; competency, partner financial services, Coffee, water or food stops; Shopping stops; network, cost structure, banking and Communication stops (for those who may not revenue model investment, have cellphones); Utility bills payment stops; Gender equality transportation Socializing stops (meeting friends); Spiritual and equity equipment, clean stops (i.e many stop at the EDSA shrine or energy Quiapo Church to pray before the proceed to wherever they want to go); Others
Assessing Business, Social Innovation and Social Enterprise Models for Inclusive Mobility Two major levels of analyses (1) In what way the transport service benefits the poor / vulnerable sector (2) Examines the elements of the business model
Analytical Tool: LEVEL 1 Transport-related Health Education Material Social Political Envtal Human Well Decent Gender Total Goods sustainability security being work Equality Example 1    3 Exaple 2       6
Analytical Tool: LEVEL 2
Examples of Business and Social Enterprise Models for Inclusive Mobility: INTERNATIONAL
Inclusive Mobility Business Models (Transport Service) Mobius Motors, Africa • Sustainable mode of transport for rural villagers in Africa • Motor parts configured to suit the needs of the region (e.g. Terrain) • Flexible financing for rural entrepreneurs
Inclusive Mobility Models (Transport Service) Zipcar • Car-sharing program (Cambridge, Massachusetts) – United States, Canada and UK • Attempts to lessen cars, congestion and pollution. • Offers competitive alternatives to car-ownership • Rates and fares of users vary depending on their membership plan. Both plans are inclusive of gas, insurance and 180 miles of driving. • Payment to ZipCar is automatically charged to the client’s credit card
Inclusive Mobility Models (Access to Goods) Coca-Cola Company’s Inclusive Business Model in East Africa • a manual delivery approach, linking small-scale distributors to small –scale retailers owning or running small stores or kiosks in densely populated urban areas • Needs Assessment of the Manual Distribution Centers (MDCs); recruitment of MDC owners; identifying and defining the MDC territory and customer base (i.e., service area= 1 kilometer in circumference reaching up 150 retail outlets); provision of start-up support and guidance (i.e., “business licenses, pushcarts, rent, initial stock of empty crates and bottles, and beverage supply, credit for crates and empty bottles”, guidance on human resource concerns
Inclusive Mobility Models (Basic Services) Mi Tienda, Mexico • affordable door-to-door delivery of individual items within 48 hours, extended payment terms , and business training for its clients
Inclusive Mobility Models (Basic Services) Washcycle • A social enterprise based in Philadelphia • Wash-and-fold laundry service that offers a more sustainable, environment-friendly door-to-door laundry service • Innovative business solution is focused on a low- cost, low-carbon model • Makes use of bicycles instead of the usual components of big delivery and manufacturing industries such as trucks and loading areas
Inclusive Mobility Models (Business Services) PT Summit Oto Finance, Jakarta • Motorcycle financing for low-level economic employees or mico-entreprise owners • small loans to borrowers to earn roughly about $150-$300 a month, only have primary, education, typically run micro-enterprises but do not have bank accounts • Client due diligence characterized by close customer contact, understanding of borrowers during the underwriting stage, structured appraisal process, tracking of downpayment and month loan repayment relative to monthly income. • Robust distribution network and strong partnerships (ie. with 4000 authorized dealers of leading motorcycle brands)
Examples of Business and Social Enterprise Models for Inclusive Mobility: PHILIPPINES
Inclusive Mobility Models: Philippines Clean Fuel Targets loyalty to taxi drivers by providing the following services: • Free shower room and sleeping quarters (for all taxi drivers) • Canteen • Loyalty program that has reward options for the entire family and not only for drivers (i.e, kitchen implements, household equipments, toys, etc) • Free tune-up • Monthly calibration of pumping units as part of the confidence builidng measure • Drainage canals that do not lead to urban centers’ potable water system • Taxi franchise linked to use of Clean Fuel use
Inclusive Mobility Models: Philippines ICT-based Navigator Systems • Traffic navigator - real-time status of road systems during rush hour. • Online platform where commuters can log on to check the status of road congestion in major corridors along EDSA, the central highway in Metro Manila. • Internet and phone applications http://ww1.nestle.com.ph/recipe/nestleclub/nestlecares_article02.asp
Inclusive Mobility Models: Philippines Araneta Center Targets provincial bus users at the low-income bracket • Customer needs appraisal • Safe, clean and customer-friendly terminals • Integrated transport services (ie. LRT, taxi, FX service, free parking spaces at the terminal, porter services) • Employment for those at the low-end income bracket: utility services, self-employment via porter service system • Passenger terminal with access to restrooms, waiting lounge, food stalls, medicines, communication facilities or services • Passenger terminal strategically linked or proximate to other business establishments
Inclusive Mobility Models: Philippines Pepeng Pasada Shell Targets loyalty among tricycle , jeepney, taxi, commercialdrivers by providing the following reward services: • Regular membership] • Points earned per minimum of 3 liters • Points can be redeemed for free home appliances and other items, free accident insurance and other related benefits • Participation in exclusively yearly promos
Inclusive Mobility Models: Philippines Julie’s Mobile bakeshop • Neighborhood bakeshop chain – making bread accessible to all • Service excellence and total consumer satisfaction • “Selling distinctively delicious, freshly-baked, high quality bread products; and committed to upholding the stringent standards of the Julie’s Bakeshop System: Quality; Customer Service; Cleanliness; Sanitation; Maintenance; and Reliable Management” • Full management support to franchisees in all steps of the business process including Franchise Application and life-snaps.blogspot.com Development; Training; Marketing; Construction; Operations; Accounting; Human Resource Development; and Expansion
Inclusive Mobility Models: Philippines Smart Communications Targets sari-sari stores to reduce transport and other transaction costs in negotiating with wholesalers • Partnership between Smart and Hapinoy sari-sari stories for the use of Smart Money in the B2B transactions with the assistance of Microventures (to aggregate orders and negotiate bulkpricing from wholesalers ie Nestlle and Unilever) • Discounts with wholesalers when they use Smart Money as payment • Increased competiveness in pricing, safety, risk reduction to theft and loss for store owners and delivery personnel
Inclusive Mobility Models: Philippines Nestle Micro- distributorship Program Expanding reach beyond barangays: • Provides livelihoods to thousands of unemployed citizens (at least high school graduates with an opportunity to become small scale entrepreneurs) • Micro distribution to sari-sari stores in densely populated areas that cannot be covered by existing Nestle distributors http://ww1.nestle.com.ph/recipe/nestlecl ub/nestlecares_article02.asp
Inclusive Mobility Models: Philippines Ice Cream and Nestle Professional Expanding reach beyond barangays: • Ice Cream: sell range of ice cream products to those who purchase on “impulse” through street vendors • Nestle Professional: Business on Wheels (BOW) selling Nestle products to small carinderias • Peddlers are trained in selling, product knowledge, and mechanics of program, equipped with Nestle- branded motorized cabs and uniforms, enjoy discounts on distributor rates, allowed to mark-up prices on certain percentage http://ww1.nestle.com.ph/recipe/nestleclub/nestlecares_article02.asp
Inclusive Mobility Models: Philippines E-Jeepney • Electronic jeepneys that run on rechargeable battery • “Makati Green Routes” • Private-public partnership with LGU http://ww1.nestle.com.ph/recipe/nestlecl ub/nestlecares_article02.asp
Inclusive Mobility Models: Philippines Online /Pick-up Order System: Gamot Padala • Mercury Drug • Free phone-in / online order of medicines http://ww1.nestle.com.ph/recipe/nestlecl ub/nestlecares_article02.asp
Inclusive Mobility Models: Philippines Cashless Transactions • Smart money • G-Cash • Pasaload • Revolutionizing the way we conduct payments and transfer of money http://ww1.nestle.com.ph/recipe/nestlecl ub/nestlecares_article02.asp
Barriers • Policies – Institutional regulations and structures are mainly government or public sector dependent. – Laws that exist provide limited flexibility to address mobility problems of the poor and the vulnerable. – Regulatory mechanisms: vehicle registration, traffic rules and other forms of transport-related policies do exist, these do not entirely present solutions to managing mobility issues – CLUP – use and allocation of land • Economics – Limited financial, economic incentives (taxes, financing schemes)
Barriers • Cultural – Shift in mindset - culture of individualized mobility – Construction of car-ownership as a form of status symbol • Developmental – Absence of proper road infrastructures – Commercialization, private-sector led – fragmented urban design and planning
Enablers • Institutional Actors – Advocacy groups, networks, academe, NGOs – Multi-sectoral stakeholder approaches • Economics – Tax incentives – Recognition/Prioritization of opportunities • Developmental Framework --- LEED – Benchmarking system – Incentives • Policy Measures – Comprehensive “metropolitanization” policy

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Typology of business, social enterprise and social innovation models for inclusive mobility in metro manila

  • 1. Catalyzing New Mobility in Cities: The Case of Metro Manila Ateneo Center for Social Entrepreneurship (ACSEnt) Ateneo School of Government, Pacifico Ortiz Hall Ateneo de Manila University September 4, 2012 with generous support from
  • 2. Typology of Business, Social Enterprise and Social Innovation Models for Inclusive Mobility in Metro Manila
  • 3. Evolving Concepts of Inclusive Mobility • UK Disability Discrimination Act of 1995: right of disabled people to goods, facilities, and services including transport. • Integrated Transport Planning (ITP): Mobility for All • UK’s Inclusive Mobility Guide for better access to pedestrian and transport infrastructure
  • 4. Evolving Concepts of Inclusive Mobility • Walk 21: the right to accessible streets, squares, buildings and public transport systems regardless of their age, ability, gender, income level, language, ethnic, cultural or religious background, strengthening the freedom and autonomy of all people, and contributing to social inclusion, solidarity and democracy
  • 5. Evolving Concepts of Inclusive Mobility • Stockholm: Participative transport city planning • City of Stuttgart, Germany: capacity of participate in the labour market or reach work places efficiently -- at reasonable cost and time
  • 6. Evolving Concepts of Inclusive Mobility • Cities for Mobility Initiative: socially inclusive mobility for all including disabled, parents with small children, the sick and poorer people
  • 7. Evolving Concepts of Inclusive Mobility Inclusive Mobility Philippines: • A transport system that works for the poor and vulnerable • A walkable, bike-able, accessible city • Moving people and not vehicles • Mobility with safety and civility • Clean air, clean streets, clean vehicles, clean facilities, • Planning and communicating better traveling less • Sharing information to increase connectivity and accessibility • Making neighborhoods more accessible to the rest of the city • Changing mindsets and behaviors – the authorities’ as well as other • Mobility of all , by all, for all
  • 8. Research Goals & Objectives • Mobility challenges of the poor and vulnerable sectors; • Existing/emerging transport/mobility related business innovations and social enterprises that take into consideration the principles of: – Sustainable inclusive mobility benefitting the poor and the vulnerable – Scalability and replication • Market barriers and enablers : o Policy o Economics o Socio-Cultural
  • 9. Research Questions 1. What are the mobility challenges of the poor and the vulnerable sectors? 2. What are the existing/emerging business and social enterprise models in the transport and mobility sector that supports inclusive mobility? Do they effectively benefit the poor and vulnerable? 3. What are the barriers and enablers to implementation, replication and scaling up inclusive mobility innovations?
  • 10. State of Transportation in Metro Manila • Market Analysis – Private motor vehicles contributes to 53.2% of all traffic composition but caters only to 21.6 of transport demand • Economics – Incurred losses of P140-B annually due to wastage of fuel and loss of productivity. • Infrastructural – Absence of proper road infrastructures. – Commercial developments placed along major roads creating bottlenecks.
  • 11. State of Transportation in Metro Manila • Health and Safety – Increasing road safety issues – accidents, casualties, deaths • Environment – Road congestion due to increase in number of private cars contribute to air pollution – Road transport GHG emissions: 253,613 tons CO2e (Makati City alone, base year 2010)
  • 12. Mobility Challenges of the Poor and the Vulnerable Sectors Cost (Poor) – No choice/alternative modes, Need-basis – Public transportation is cheapest Cost (Vulnerable) – Affordability depends on the economic standing of the person – Limited incentives (discounts) for vulnerable groups – e.g. PWDs
  • 13. Mobility Challenges of the Poor and the Vulnerable Sectors Length of travel (Poor) – Attributed to long travel hours – The poor do not have alternatives with regards to their travel routes Length of travel (Vulnerable) – Even more problematic due to their constraints (e.g. physical) – limited travel options – Longer travel time: lack of facility to aid their mobility
  • 14. Mobility Challenges of the Poor and the Vulnerable Sectors Challenges in terms of access to basic goods and Services – Not due to lack of transport modes, but in terms of the cost of goods itself (indirect influence due to cost of transport)
  • 15. Framework for Business and Social Enterprise Models for Inclusive Mobility
  • 16. Framework for Sectors: Analyzing Inclusive Telecommunication Human security, Mobility Models Well-being, s and wireless, e- business and new Vulnerability media, information reduction technology, tourism and retail, transportation Increase income Education operations and services, goods Urban Infrastructure on movement and transportation: Inclusive Mobility supply chain Business Models Transportation conduits management, such as:Streets and (Travel and transport- intelligent highways; integrated related options transportation transportation systems; benefiting the poor systems, real and vulnerable: new services, products, estate, transport modes, Value proposition, target construction, customer, distribution Environmental technologies, and Decent Work planning and designs. channel, relationship, value sustainability operations, configuration, core geomatics, Mobility-related –behaviors: restroom stops; competency, partner financial services, Coffee, water or food stops; Shopping stops; network, cost structure, banking and Communication stops (for those who may not revenue model investment, have cellphones); Utility bills payment stops; Gender equality transportation Socializing stops (meeting friends); Spiritual and equity equipment, clean stops (i.e many stop at the EDSA shrine or energy Quiapo Church to pray before the proceed to wherever they want to go); Others
  • 17. Assessing Business, Social Innovation and Social Enterprise Models for Inclusive Mobility Two major levels of analyses (1) In what way the transport service benefits the poor / vulnerable sector (2) Examines the elements of the business model
  • 18. Analytical Tool: LEVEL 1 Transport-related Health Education Material Social Political Envtal Human Well Decent Gender Total Goods sustainability security being work Equality Example 1    3 Exaple 2       6
  • 20. Examples of Business and Social Enterprise Models for Inclusive Mobility: INTERNATIONAL
  • 21. Inclusive Mobility Business Models (Transport Service) Mobius Motors, Africa • Sustainable mode of transport for rural villagers in Africa • Motor parts configured to suit the needs of the region (e.g. Terrain) • Flexible financing for rural entrepreneurs
  • 22. Inclusive Mobility Models (Transport Service) Zipcar • Car-sharing program (Cambridge, Massachusetts) – United States, Canada and UK • Attempts to lessen cars, congestion and pollution. • Offers competitive alternatives to car-ownership • Rates and fares of users vary depending on their membership plan. Both plans are inclusive of gas, insurance and 180 miles of driving. • Payment to ZipCar is automatically charged to the client’s credit card
  • 23. Inclusive Mobility Models (Access to Goods) Coca-Cola Company’s Inclusive Business Model in East Africa • a manual delivery approach, linking small-scale distributors to small –scale retailers owning or running small stores or kiosks in densely populated urban areas • Needs Assessment of the Manual Distribution Centers (MDCs); recruitment of MDC owners; identifying and defining the MDC territory and customer base (i.e., service area= 1 kilometer in circumference reaching up 150 retail outlets); provision of start-up support and guidance (i.e., “business licenses, pushcarts, rent, initial stock of empty crates and bottles, and beverage supply, credit for crates and empty bottles”, guidance on human resource concerns
  • 24. Inclusive Mobility Models (Basic Services) Mi Tienda, Mexico • affordable door-to-door delivery of individual items within 48 hours, extended payment terms , and business training for its clients
  • 25. Inclusive Mobility Models (Basic Services) Washcycle • A social enterprise based in Philadelphia • Wash-and-fold laundry service that offers a more sustainable, environment-friendly door-to-door laundry service • Innovative business solution is focused on a low- cost, low-carbon model • Makes use of bicycles instead of the usual components of big delivery and manufacturing industries such as trucks and loading areas
  • 26. Inclusive Mobility Models (Business Services) PT Summit Oto Finance, Jakarta • Motorcycle financing for low-level economic employees or mico-entreprise owners • small loans to borrowers to earn roughly about $150-$300 a month, only have primary, education, typically run micro-enterprises but do not have bank accounts • Client due diligence characterized by close customer contact, understanding of borrowers during the underwriting stage, structured appraisal process, tracking of downpayment and month loan repayment relative to monthly income. • Robust distribution network and strong partnerships (ie. with 4000 authorized dealers of leading motorcycle brands)
  • 27. Examples of Business and Social Enterprise Models for Inclusive Mobility: PHILIPPINES
  • 28. Inclusive Mobility Models: Philippines Clean Fuel Targets loyalty to taxi drivers by providing the following services: • Free shower room and sleeping quarters (for all taxi drivers) • Canteen • Loyalty program that has reward options for the entire family and not only for drivers (i.e, kitchen implements, household equipments, toys, etc) • Free tune-up • Monthly calibration of pumping units as part of the confidence builidng measure • Drainage canals that do not lead to urban centers’ potable water system • Taxi franchise linked to use of Clean Fuel use
  • 29. Inclusive Mobility Models: Philippines ICT-based Navigator Systems • Traffic navigator - real-time status of road systems during rush hour. • Online platform where commuters can log on to check the status of road congestion in major corridors along EDSA, the central highway in Metro Manila. • Internet and phone applications http://ww1.nestle.com.ph/recipe/nestleclub/nestlecares_article02.asp
  • 30. Inclusive Mobility Models: Philippines Araneta Center Targets provincial bus users at the low-income bracket • Customer needs appraisal • Safe, clean and customer-friendly terminals • Integrated transport services (ie. LRT, taxi, FX service, free parking spaces at the terminal, porter services) • Employment for those at the low-end income bracket: utility services, self-employment via porter service system • Passenger terminal with access to restrooms, waiting lounge, food stalls, medicines, communication facilities or services • Passenger terminal strategically linked or proximate to other business establishments
  • 31. Inclusive Mobility Models: Philippines Pepeng Pasada Shell Targets loyalty among tricycle , jeepney, taxi, commercialdrivers by providing the following reward services: • Regular membership] • Points earned per minimum of 3 liters • Points can be redeemed for free home appliances and other items, free accident insurance and other related benefits • Participation in exclusively yearly promos
  • 32. Inclusive Mobility Models: Philippines Julie’s Mobile bakeshop • Neighborhood bakeshop chain – making bread accessible to all • Service excellence and total consumer satisfaction • “Selling distinctively delicious, freshly-baked, high quality bread products; and committed to upholding the stringent standards of the Julie’s Bakeshop System: Quality; Customer Service; Cleanliness; Sanitation; Maintenance; and Reliable Management” • Full management support to franchisees in all steps of the business process including Franchise Application and life-snaps.blogspot.com Development; Training; Marketing; Construction; Operations; Accounting; Human Resource Development; and Expansion
  • 33. Inclusive Mobility Models: Philippines Smart Communications Targets sari-sari stores to reduce transport and other transaction costs in negotiating with wholesalers • Partnership between Smart and Hapinoy sari-sari stories for the use of Smart Money in the B2B transactions with the assistance of Microventures (to aggregate orders and negotiate bulkpricing from wholesalers ie Nestlle and Unilever) • Discounts with wholesalers when they use Smart Money as payment • Increased competiveness in pricing, safety, risk reduction to theft and loss for store owners and delivery personnel
  • 34. Inclusive Mobility Models: Philippines Nestle Micro- distributorship Program Expanding reach beyond barangays: • Provides livelihoods to thousands of unemployed citizens (at least high school graduates with an opportunity to become small scale entrepreneurs) • Micro distribution to sari-sari stores in densely populated areas that cannot be covered by existing Nestle distributors http://ww1.nestle.com.ph/recipe/nestlecl ub/nestlecares_article02.asp
  • 35. Inclusive Mobility Models: Philippines Ice Cream and Nestle Professional Expanding reach beyond barangays: • Ice Cream: sell range of ice cream products to those who purchase on “impulse” through street vendors • Nestle Professional: Business on Wheels (BOW) selling Nestle products to small carinderias • Peddlers are trained in selling, product knowledge, and mechanics of program, equipped with Nestle- branded motorized cabs and uniforms, enjoy discounts on distributor rates, allowed to mark-up prices on certain percentage http://ww1.nestle.com.ph/recipe/nestleclub/nestlecares_article02.asp
  • 36. Inclusive Mobility Models: Philippines E-Jeepney • Electronic jeepneys that run on rechargeable battery • “Makati Green Routes” • Private-public partnership with LGU http://ww1.nestle.com.ph/recipe/nestlecl ub/nestlecares_article02.asp
  • 37. Inclusive Mobility Models: Philippines Online /Pick-up Order System: Gamot Padala • Mercury Drug • Free phone-in / online order of medicines http://ww1.nestle.com.ph/recipe/nestlecl ub/nestlecares_article02.asp
  • 38. Inclusive Mobility Models: Philippines Cashless Transactions • Smart money • G-Cash • Pasaload • Revolutionizing the way we conduct payments and transfer of money http://ww1.nestle.com.ph/recipe/nestlecl ub/nestlecares_article02.asp
  • 39. Barriers • Policies – Institutional regulations and structures are mainly government or public sector dependent. – Laws that exist provide limited flexibility to address mobility problems of the poor and the vulnerable. – Regulatory mechanisms: vehicle registration, traffic rules and other forms of transport-related policies do exist, these do not entirely present solutions to managing mobility issues – CLUP – use and allocation of land • Economics – Limited financial, economic incentives (taxes, financing schemes)
  • 40. Barriers • Cultural – Shift in mindset - culture of individualized mobility – Construction of car-ownership as a form of status symbol • Developmental – Absence of proper road infrastructures – Commercialization, private-sector led – fragmented urban design and planning
  • 41. Enablers • Institutional Actors – Advocacy groups, networks, academe, NGOs – Multi-sectoral stakeholder approaches • Economics – Tax incentives – Recognition/Prioritization of opportunities • Developmental Framework --- LEED – Benchmarking system – Incentives • Policy Measures – Comprehensive “metropolitanization” policy