Social Media Use in the United Arab Emirates 2015
•
4 likes•6,389 views
The document appears to contain statistics related to social media usage and mobile device penetration in the UAE region from 2012-2015: - Social media platform usage and second screen device usage among internet users remained high and increased over the period. Mobile phone and smartphone penetration also increased steadily. - Instagram saw strong growth as the top social media channel of 2015. Time spent online averaged 3-6 hours per day, with 3.5 hours on social media. - The average age of internet users was between 18-34 years old, with the 18-24 and 25-34 groups being the most active. Internet penetration among households continued growing over the period.
Social Media Use in the United Arab Emirates 2015
- 1. 71% 44% 57% 64% 72% 69% 67% 55% 27% 33% 22% 23% UAE REGIONAL SOCIAL MEDIA SOCIAL MEDIA PLATFORM USAGE AS % OF INTERNET USERS 91% 93% 2012 70% 43% 56% 65% 54% 64% 66% 80% 65% 77% STATS 2014 SECOND SCREEN DEVICES AS % OF INTERNET USERS ACTIVITY ON PC/MOBILE/TABLET PERCENTAGE OF INTERNET USERS THAT UPLOADED A VIDEO INSTAGRAM GROWTH THE TOP SOCIAL MEDIA CHANNEL OF 2015 IN THE REGION TIME SPENT ONLINE AVERAGE PER DAY IN 2015 MOBILE PHONE PENETRATION MOBILE PHONE USERS VS % OF POPULATION ACCESS VIA MOBILE PHONE SMARTPHONE USERS VS % OF POPULATION AVERAGE AGE OF INTERNET USERS IN 2015, THE MOST ACTIVE MIDDLE EAST AGE GROUPS VARY BETWEEN - Social Media Platform Usage: (eMarketer - The Global Social Network Landscape 2014: A Country-by-Country Guide to Social Network Usage) - Second Screen Devices: (We Are Social - The Multi Screen Opportunity) - Activity on PC/Mobile/Tablet: (GlobalWebIndex - Social Media Report) - Mobile Phone Penetration: (Spoton PR - UAE is World Smartphone Leader) + (eMarketer - United Arab Emirates Leads Middle East and Africa in Mobile Phone Penetration) - Instagram Growth: (ictQATAR - Social Media in the Middle East: The Story of 2013) + Arab Social Media report - Access via Mobile Phone: (eMarketer - United Arab Emirates Leads Middle East and Africa in Mobile Phone Penetration) - Time Spent Online: (Global Web Index - Digital vs Traditional Media Consumption) - Internet Penetration: (TwoFour54 - Online: Switch on to a Broadband Audience) - Average Age of Internet Users: Go-Gulf - Social Media Usage in the Middle East - Statistics and trends) REFERENCES 2012 2014 2013 2015 2013 2015 2012 2015 OF THE POPULATION 36% 32% 18-24 25-34 14% 34% 90% 72% INTERNET PENETRATION HOUSEHOLD INTERNET CONNECTIVITY CONTINUES TO GROW 3 HOURS 45 MINUTES ON MOBILE 5 HOURS 6 MINUTES ON PCS AND TABLETS 3 HOURS 35 MINUTES ON SOCIAL MEDIA 2012 2015 2013 2015