The document discusses a development team that moved to weekly releases in order to keep up with a fast-moving market, reduce stress from major releases, and have a faster feedback loop. Some hurdles they faced included determining what to build each week and adopting lean thinking. Enablers of the weekly release process included having a single version of their product, owning the code and cloud infrastructure, and implementing DevOps practices. They ensure quality by having everyone test and testing at all stages of development. The team now loves the weekly release process because it is demanding but allows them to exceed expectations and see their work in use more quickly.
However, this development team had a vision. A vision of releasing their product weekly. A vision that would push the development team, and the whole company to the edge of their comfort zone. A vision that would see fundamental and far reaching changes not only in the coding and testing, but in the release process, the support process and the sales activities.
