Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

UNESCO MIL Hackathon: Resources from IBM Z

•
•
D
Dr. Melissa Sassi

Check out the resources that were made available to the UNESCO MIL Hackathon participants to help think and act like an entrepreneur, how to design think and gain access to free IBM badges & resources for pitching, learning more & completing two important templates: (1) business model canvas & (2) buyer persona. Best of luck with your hackathon projects everyone!

1 of 32
BOOST YOUR ENTREPRENEURIAL SPIRIT & GET READY FOR DESIGN THINKING! YES YOU, BOSS! Who wants to land their first startup venture?
Dr. Melissa Sassi Chief Penguin, IBM Z Student & Entrepreneur Experience @mentorafrika
What's an Entrepreneur? We're going to find out! Someone who creates a business or businesses 1 of their own 2 and takes on personal risk to do so 3
What's an Intrapreneur? You guessed it! We're going to find this out too! Someone who creates new business ventures or ideas inside someone else's company 1 to go beyond the current company's area of focus 2 and thinks outside-in or outside-the-box 3
What's your jam? These are come common traits of an entrepreneur 1 2 3 Are you comfortable with uncertainty? Are you ok accepting that the future is unknown? Do you have a vision for rethinking & reimagining the future?
You do not know the future. You cannot predict the future. 2 important elements in life & business: 1. 2. & that's a-ok with you! You recognize
How you handle uncertainty matters. You focus on what you can control. 1 You control & shape the future & don't try too hard predicting it. 2 You take actions to make progress against your goals. 3 You course correct as the future unfolds...you pivot when necessary. 4
You have mastered how to create a business model canvas & you know your customer.
Business Model Canvas Template Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Stream
You incorporate design thinking into all you do
Talking with your audience to capture their insights. You understand the wants, needs, aspirations, pain points, and frustrations of those around you (customers, team members, community members). It's experimenting rapidly with empathy and being audience, customer, or people centered. but... What is Design Thinking?
HUMAN-CENTERED TECHNIQUES TO HELP US SOLVE PROBLEMS What is design thinking? It's the ability to systematically gain access to insights. It teaches us and others how we can learn from the world around us. It can be applied anywhere and everywhere! Let's go!
Tell me more about this design thinking thing! Empathy is key to identifying with our audience, understanding their problems, and seeing potential solutions. Observe & Develop Empathy To solve any problem, we need to identify alternative strategies and ways of thinking...hands-on. Challenge your Assumptions To create products or solutions for others or to work as a team, we need to understand others. Understand your Audience
The secret is to solve problems, identify unmet needs, create joy & resolve audience pain points
A systematic way for solving complex problems and creating new and innovative ideas. DESIGN THINKING!
Who is facing the problem? Who Why are they facing the problem? Why How are others trying to solve it? How PROBLEMS ARE BEST SOLVED VIA SYSTEMATIC PROCESSES
observe | reflect | make
To design think, silly WHAT ARE WE TRYING TO DO AGAIN? Build your team Identify your audience Plan your project Establish a timeline Focus Validate assumptions with real people Shift if necessary #DoTheThing
Earn your design thinking badges today PRACTITIONER ADVOCATE COACH CO-CREATOR LEADER IBM IBM IBM IBM IBM http://ibm.biz/design-thinking-badges
Buyer Persona Template A Buyer Persona helps you generalize everything you know about your customer segment(s) Background & Demographics Needs Skills Goals Frustrations Fav Brands Interests Fears Photo
Translating Buyer Personas into Action Quotes 1 Communication Preferences Social Media Platforms 2 How can we help our persona achieve their goals? How can we help our persona overcome their frustrations? 3 How can we describe our solution to have the most impact on our persona? 4
You know your MVP & Pivoting or changing course when necessary
but... What's an MVP? 1 2 3 It stands for Minimum Viable Product. It's the simplest version of your product or service that allows you to launch your new solution. An MVP is the minimum point of gaining revenue, market share, and/or some kind of market / customer footprint.
You are comfortable with failure. You are confident with your passions and strengths. You are a LEARN-IT-ALL or a life- long learner. What else is in the secret sauce of an entrepreneur or intrapreneur?
Is that it? NOPE! You thrive in ambiguity. 1 You seek out change. 2 You think critically & look to solve problems. 3 You are always innovating & breaking the mold. 4
You are big, bold & full of ideas. Yet...you make things happen. You are an innovator. 1 You are a creator. 2 You make & do. 3 You know how to prioritize and don't run after every shiny thing or every squirrel.
You stand behind your goals & your beliefs. You take responsibility.
YOU KNOW there's always a new way to do things & things can always be better.
You have courage & you aren't afraid of taking calculated risks based on reputable data, facts & objectivity.
WHAT ARE THE 5 P'S of being an entrepreneur or intrapreneur? PATIENCE You are patient & comfortable pivoting when failure arises. PURPOSE You have a clearly defined mission, vision, goals & objectives tied to getting things done. PEOPLE You think and act with empathy for your team, customers, partners, and other collaborators. PERSISTENCE You stick with things, even when times are tough. PROFITS You recognize the concept of doing well while doing good or making money while making the world a better place.
Important Resources & Homework 1 2 3 Register for the IBM Z Global Student Hub for access to free content on digital skills, entrepreneurial thinking & professional development skills. ibm.biz/studenthub Check out this blog to learn more about the important elements you should consider when participating in a hackathon. ibm.biz/hackathon-pitch Check out this presentation for the necessary elements you should consider when creating a long- form pitch deck. ibm.biz/ms-pitch
Thank you! Now, who is ready to be an innovator, creator, maker & doer who transform the world in which we live? Join us for more at ibm.biz/studenthub.

More Related Content

UNESCO MIL Hackathon: Resources from IBM Z

  • 1. BOOST YOUR ENTREPRENEURIAL SPIRIT & GET READY FOR DESIGN THINKING! YES YOU, BOSS! Who wants to land their first startup venture?
  • 2. Dr. Melissa Sassi Chief Penguin, IBM Z Student & Entrepreneur Experience @mentorafrika
  • 3. What's an Entrepreneur? We're going to find out! Someone who creates a business or businesses 1 of their own 2 and takes on personal risk to do so 3
  • 4. What's an Intrapreneur? You guessed it! We're going to find this out too! Someone who creates new business ventures or ideas inside someone else's company 1 to go beyond the current company's area of focus 2 and thinks outside-in or outside-the-box 3
  • 5. What's your jam? These are come common traits of an entrepreneur 1 2 3 Are you comfortable with uncertainty? Are you ok accepting that the future is unknown? Do you have a vision for rethinking & reimagining the future?
  • 6. You do not know the future. You cannot predict the future. 2 important elements in life & business: 1. 2. & that's a-ok with you! You recognize
  • 7. How you handle uncertainty matters. You focus on what you can control. 1 You control & shape the future & don't try too hard predicting it. 2 You take actions to make progress against your goals. 3 You course correct as the future unfolds...you pivot when necessary. 4
  • 8. You have mastered how to create a business model canvas & you know your customer.
  • 9. Business Model Canvas Template Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Stream
  • 11. Talking with your audience to capture their insights. You understand the wants, needs, aspirations, pain points, and frustrations of those around you (customers, team members, community members). It's experimenting rapidly with empathy and being audience, customer, or people centered. but... What is Design Thinking?
  • 12. HUMAN-CENTERED TECHNIQUES TO HELP US SOLVE PROBLEMS What is design thinking? It's the ability to systematically gain access to insights. It teaches us and others how we can learn from the world around us. It can be applied anywhere and everywhere! Let's go!
  • 13. Tell me more about this design thinking thing! Empathy is key to identifying with our audience, understanding their problems, and seeing potential solutions. Observe & Develop Empathy To solve any problem, we need to identify alternative strategies and ways of thinking...hands-on. Challenge your Assumptions To create products or solutions for others or to work as a team, we need to understand others. Understand your Audience
  • 14. The secret is to solve problems, identify unmet needs, create joy & resolve audience pain points
  • 15. A systematic way for solving complex problems and creating new and innovative ideas. DESIGN THINKING!
  • 16. Who is facing the problem? Who Why are they facing the problem? Why How are others trying to solve it? How PROBLEMS ARE BEST SOLVED VIA SYSTEMATIC PROCESSES
  • 18. To design think, silly WHAT ARE WE TRYING TO DO AGAIN? Build your team Identify your audience Plan your project Establish a timeline Focus Validate assumptions with real people Shift if necessary #DoTheThing
  • 19. Earn your design thinking badges today PRACTITIONER ADVOCATE COACH CO-CREATOR LEADER IBM IBM IBM IBM IBM http://ibm.biz/design-thinking-badges
  • 20. Buyer Persona Template A Buyer Persona helps you generalize everything you know about your customer segment(s) Background & Demographics Needs Skills Goals Frustrations Fav Brands Interests Fears Photo
  • 21. Translating Buyer Personas into Action Quotes 1 Communication Preferences Social Media Platforms 2 How can we help our persona achieve their goals? How can we help our persona overcome their frustrations? 3 How can we describe our solution to have the most impact on our persona? 4
  • 22. You know your MVP & Pivoting or changing course when necessary
  • 23. but... What's an MVP? 1 2 3 It stands for Minimum Viable Product. It's the simplest version of your product or service that allows you to launch your new solution. An MVP is the minimum point of gaining revenue, market share, and/or some kind of market / customer footprint.
  • 24. You are comfortable with failure. You are confident with your passions and strengths. You are a LEARN-IT-ALL or a life- long learner. What else is in the secret sauce of an entrepreneur or intrapreneur?
  • 25. Is that it? NOPE! You thrive in ambiguity. 1 You seek out change. 2 You think critically & look to solve problems. 3 You are always innovating & breaking the mold. 4
  • 26. You are big, bold & full of ideas. Yet...you make things happen. You are an innovator. 1 You are a creator. 2 You make & do. 3 You know how to prioritize and don't run after every shiny thing or every squirrel.
  • 27. You stand behind your goals & your beliefs. You take responsibility.
  • 28. YOU KNOW there's always a new way to do things & things can always be better.
  • 29. You have courage & you aren't afraid of taking calculated risks based on reputable data, facts & objectivity.
  • 30. WHAT ARE THE 5 P'S of being an entrepreneur or intrapreneur? PATIENCE You are patient & comfortable pivoting when failure arises. PURPOSE You have a clearly defined mission, vision, goals & objectives tied to getting things done. PEOPLE You think and act with empathy for your team, customers, partners, and other collaborators. PERSISTENCE You stick with things, even when times are tough. PROFITS You recognize the concept of doing well while doing good or making money while making the world a better place.
  • 31. Important Resources & Homework 1 2 3 Register for the IBM Z Global Student Hub for access to free content on digital skills, entrepreneurial thinking & professional development skills. ibm.biz/studenthub Check out this blog to learn more about the important elements you should consider when participating in a hackathon. ibm.biz/hackathon-pitch Check out this presentation for the necessary elements you should consider when creating a long- form pitch deck. ibm.biz/ms-pitch
  • 32. Thank you! Now, who is ready to be an innovator, creator, maker & doer who transform the world in which we live? Join us for more at ibm.biz/studenthub.