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Unilever - Principles of Hospitality Management

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Uyen Nguyen (Rachel)
Uyen Nguyen (Rachel)

Principles of Hospitality Management An detailed overview about Unilever If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.

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UNILEVER Instructor: TRISH BURNS Members: Jenoliya George Mary Anne Catulos Bianca James Uyen Phuong Nguyen
OUTLINE Unilever History Mission, Vision, Goal Competitors Organizational Environment Article SWOT Analysis 1 2 3 4 5 6 Michael Porter 5 Forces Diversification Job Ads Organizational Culture 7 8 9 10
• Businesses to set up Associations to defend themselves against supplier monopolies • Jürgen and Van den Bergh developed their export products in UK, interested in margarine. • This text can be replaced with your own text. • Lever Brothers and Margarine Unie signed an agreement to create Unilever • Jürgen’s and Van den Bergh created Margarine Unie, expanded it into big group UNILEVER History
Legal structure of unilever
Legal structure of unilever
 Mission: make customers feel good, look good and get more out of life.  Vision: to create a better future every day Goal 2020: healthy & friendly-environment  2015- 2030: 17 Global goals 1 2 3 mission-vision-goal
UNILEVER goalS
COMPETITORs
COMPETITORs – Home & personal care
COMPETITORs – packaged food & beverage
Suppliers Competitors Distributors Customers Dealing with over 76,000 suppliers worldwide. Unilever selects their suppliers using a supplier qualifying system This is the most threatening force for the company. Main competitors are Nestle, P&G & local suppliers There are many sections or Companies that are involved in Unilever’s distribution channel. Unilever has acquired a vast number of customers in all walks of life around the globe. This is because it produces vast variety of consumer goods and is in the market quite a long time. Task environment
UNILIVER PRODUCTS
Legal/Political Economical Sociocultural Technological Political stability, Tax Regulation, Trade Regulation, Employment Laws, Environmental laws, Health and safety laws, Consumer laws Economic Downturn, Interest rates, Exchange rate, Inflation rate, Export subsidies, Import tariffs, Duty regulations, Cheap labor Life style, Age, Religion, Education, Customer preferences, Alternatives, Substitutes, Hygienic products. General environment R&D Activity, Informational Technology, New machines, Innovative products
ThemeGallery Diagram (2007+) sustainable living plan pledge 1 vows to improve the health of one billion people and enhance livelihoods for millions 2 3 ”. 4 5 6 In pursuit of this Unilever cerates policies and involves its employees in many activities worldwide Social responsibility For Unilever, sustainability is about “continuous improvement Joining hands with many charitable Organizations to serve society. Consuming more energy and more natural resources by Unilever is not going to help But Unilever is trying its level best to deal with these issues.
Fabric softener designed to use less water than rival brands Hellmann’s Maille Lipton Comfort Brands suit the environment Omo Magnum Mayonnaise trying to use oil made from sustainable soybeans; introduced a more ecologically designed plastic bottle. Mustard line encouraging consumers to refill ceramic containers rather than buy new glass jars. Tea bags now filled with leaves certified as sustainable by the Rainforest Alliance. Ice cream using vanilla and chocolate certified as sustainable by the Rainforest Alliance Laundry detergent from Brazil marketed as more efficient than the competition.
Article: Telma Cereal down 30%after salmonella scare Published by Globes, Israel business news - on July 31, 2016 The article is about a recent issue faced by the Unilever in Israel where there has been a contamination found in a Kosher cereal, Telma. For about a month Unilever had tried to cover the issue using positive advertisements through media but had failed. The sales is down by 30% for this product due to their wrong decision and wrong doing.
STRENGHTS WEAKNESSES OPPORTUNITIES THREATS SWOT • The size of the company is its major strength. • Its geographical spread • Human capital - the volume of skills, knowledge, experience of staff • Social media offers considerable opportunities to Unilever • Opportunities through extensive research and development efforts • broad product portfolio - can prevent the business from focusing its marketing efforts appropriately • prices of Unilever brands are generally higher than those of its competitors • An increased social ethic and concern for the environment among consumers • Food prices have risen substantially worldwide – difficult to keep the margin • A large proportion of Unilever’s products are premium brands . SWOT ANALYSIS
Porter’s five forces model
ThemeGallery Diagram (2007+) Corporati on • Global Scales • Corporation • Unilever is definitely the king of product diversification with over 30 brands being sold in more than 190 countries. •Unilever exhibits a related linked corporate diversification strategy Diversification of unilever
ThemeGallery Diagram (2007+) PRODUCT DEVELOPMENT PENETR ATION LABEL Market Penetration Dove send its representative to different market segments and give them a task to identify the need and wants of the different market segment. Market Development Stimulating the product innovation and research and development sector for the new product development. Product Development New laundry detergent formula that allowed for more concentration and less packaging fitting the needs of today's eco-friendly and mobile customers. INTENSIVE STRATEGY
Diagram Job requirement • University and should study science. •Food science, biology chemisty, engineering and microbiology degree •3 years experience on suppply chain Job Description  Employment is subject to verification of pre-employment drug-screening Market operation implement improving and ensuring and proving technical quality support to assembly operations MANAGER JOB ADS - MANAGER
Diagram Job requirement  Team work Knowledge of WHISM (Workplace Hazardous Material System) Able to perform math problems Able to know about computer Job Description • Should be able to go to training or any meeting. •Knowledge about the rules of unilever policy •Responsible to wear their own safety equipment PACKAGING MECHANIC JOB ADS – packaging mechanic
Diagram Job requirement • Bachelor's degree preferred, HS Diploma or GED required •5 years experience of Vendor Management, Benefits, project management •Should know the knowledge of Human Resource. Job Description •Perform prepare payroll related month/ year end accounting accruals •Work with line managers to resolve questions on disability process. C&B ANALYSIS JOB ADS – C&B ANALYSIS CANaDA
ThemeGallery Diagram (2007+) Belief: they believe that investing in our future. We could develop our skills to become leaders. Values: Give a person training and experience so they could have a chance to get hired in the work environment. Organization: graduates to motivate and energetic for them to work in the environment that foster a growth mindset Employee beliefs
ThemeGallery Diagram (2007+) Belief: achieve the goals of a person hardship to be successful. Value: they be more mature to do the things in the workplace. Organization: knows about physical workplace, health, financial and family benefits Employee beliefs
Organization hierarchy – Tall vs flat
•Fewer levels but wider spread, with managers being more accountable for more of their business. •They are able to act in implementing changes faster and with fewer red tape. •They have faster response times to communication which makes it more effective •Their model is de-centralized structure with a degree of centralized control. •They eliminated the 2nd and 3rd layers of management to maintain diversity that is of high value to them. FLAT TALL •Has many levels of authority. •Each manager or director has fewer responsibilities and less people to manage. Organization hierarchy – Tall vs flat
Thank You!

More Related Content

Unilever - Principles of Hospitality Management

  • 1. UNILEVER Instructor: TRISH BURNS Members: Jenoliya George Mary Anne Catulos Bianca James Uyen Phuong Nguyen
  • 2. OUTLINE Unilever History Mission, Vision, Goal Competitors Organizational Environment Article SWOT Analysis 1 2 3 4 5 6 Michael Porter 5 Forces Diversification Job Ads Organizational Culture 7 8 9 10
  • 3. • Businesses to set up Associations to defend themselves against supplier monopolies • Jürgen and Van den Bergh developed their export products in UK, interested in margarine. • This text can be replaced with your own text. • Lever Brothers and Margarine Unie signed an agreement to create Unilever • Jürgen’s and Van den Bergh created Margarine Unie, expanded it into big group UNILEVER History
  • 6.  Mission: make customers feel good, look good and get more out of life.  Vision: to create a better future every day Goal 2020: healthy & friendly-environment  2015- 2030: 17 Global goals 1 2 3 mission-vision-goal
  • 9. COMPETITORs – Home & personal care
  • 11. Suppliers Competitors Distributors Customers Dealing with over 76,000 suppliers worldwide. Unilever selects their suppliers using a supplier qualifying system This is the most threatening force for the company. Main competitors are Nestle, P&G & local suppliers There are many sections or Companies that are involved in Unilever’s distribution channel. Unilever has acquired a vast number of customers in all walks of life around the globe. This is because it produces vast variety of consumer goods and is in the market quite a long time. Task environment
  • 13. Legal/Political Economical Sociocultural Technological Political stability, Tax Regulation, Trade Regulation, Employment Laws, Environmental laws, Health and safety laws, Consumer laws Economic Downturn, Interest rates, Exchange rate, Inflation rate, Export subsidies, Import tariffs, Duty regulations, Cheap labor Life style, Age, Religion, Education, Customer preferences, Alternatives, Substitutes, Hygienic products. General environment R&D Activity, Informational Technology, New machines, Innovative products
  • 14. ThemeGallery Diagram (2007+) sustainable living plan pledge 1 vows to improve the health of one billion people and enhance livelihoods for millions 2 3 ”. 4 5 6 In pursuit of this Unilever cerates policies and involves its employees in many activities worldwide Social responsibility For Unilever, sustainability is about “continuous improvement Joining hands with many charitable Organizations to serve society. Consuming more energy and more natural resources by Unilever is not going to help But Unilever is trying its level best to deal with these issues.
  • 15. Fabric softener designed to use less water than rival brands Hellmann’s Maille Lipton Comfort Brands suit the environment Omo Magnum Mayonnaise trying to use oil made from sustainable soybeans; introduced a more ecologically designed plastic bottle. Mustard line encouraging consumers to refill ceramic containers rather than buy new glass jars. Tea bags now filled with leaves certified as sustainable by the Rainforest Alliance. Ice cream using vanilla and chocolate certified as sustainable by the Rainforest Alliance Laundry detergent from Brazil marketed as more efficient than the competition.
  • 16. Article: Telma Cereal down 30%after salmonella scare Published by Globes, Israel business news - on July 31, 2016 The article is about a recent issue faced by the Unilever in Israel where there has been a contamination found in a Kosher cereal, Telma. For about a month Unilever had tried to cover the issue using positive advertisements through media but had failed. The sales is down by 30% for this product due to their wrong decision and wrong doing.
  • 17. STRENGHTS WEAKNESSES OPPORTUNITIES THREATS SWOT • The size of the company is its major strength. • Its geographical spread • Human capital - the volume of skills, knowledge, experience of staff • Social media offers considerable opportunities to Unilever • Opportunities through extensive research and development efforts • broad product portfolio - can prevent the business from focusing its marketing efforts appropriately • prices of Unilever brands are generally higher than those of its competitors • An increased social ethic and concern for the environment among consumers • Food prices have risen substantially worldwide – difficult to keep the margin • A large proportion of Unilever’s products are premium brands . SWOT ANALYSIS
  • 19. ThemeGallery Diagram (2007+) Corporati on • Global Scales • Corporation • Unilever is definitely the king of product diversification with over 30 brands being sold in more than 190 countries. •Unilever exhibits a related linked corporate diversification strategy Diversification of unilever
  • 20. ThemeGallery Diagram (2007+) PRODUCT DEVELOPMENT PENETR ATION LABEL Market Penetration Dove send its representative to different market segments and give them a task to identify the need and wants of the different market segment. Market Development Stimulating the product innovation and research and development sector for the new product development. Product Development New laundry detergent formula that allowed for more concentration and less packaging fitting the needs of today's eco-friendly and mobile customers. INTENSIVE STRATEGY
  • 21. Diagram Job requirement • University and should study science. •Food science, biology chemisty, engineering and microbiology degree •3 years experience on suppply chain Job Description  Employment is subject to verification of pre-employment drug-screening Market operation implement improving and ensuring and proving technical quality support to assembly operations MANAGER JOB ADS - MANAGER
  • 22. Diagram Job requirement  Team work Knowledge of WHISM (Workplace Hazardous Material System) Able to perform math problems Able to know about computer Job Description • Should be able to go to training or any meeting. •Knowledge about the rules of unilever policy •Responsible to wear their own safety equipment PACKAGING MECHANIC JOB ADS – packaging mechanic
  • 23. Diagram Job requirement • Bachelor's degree preferred, HS Diploma or GED required •5 years experience of Vendor Management, Benefits, project management •Should know the knowledge of Human Resource. Job Description •Perform prepare payroll related month/ year end accounting accruals •Work with line managers to resolve questions on disability process. C&B ANALYSIS JOB ADS – C&B ANALYSIS CANaDA
  • 24. ThemeGallery Diagram (2007+) Belief: they believe that investing in our future. We could develop our skills to become leaders. Values: Give a person training and experience so they could have a chance to get hired in the work environment. Organization: graduates to motivate and energetic for them to work in the environment that foster a growth mindset Employee beliefs
  • 25. ThemeGallery Diagram (2007+) Belief: achieve the goals of a person hardship to be successful. Value: they be more mature to do the things in the workplace. Organization: knows about physical workplace, health, financial and family benefits Employee beliefs
  • 27. •Fewer levels but wider spread, with managers being more accountable for more of their business. •They are able to act in implementing changes faster and with fewer red tape. •They have faster response times to communication which makes it more effective •Their model is de-centralized structure with a degree of centralized control. •They eliminated the 2nd and 3rd layers of management to maintain diversity that is of high value to them. FLAT TALL •Has many levels of authority. •Each manager or director has fewer responsibilities and less people to manage. Organization hierarchy – Tall vs flat