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UPDATE: Open Innovation Meets Social Media - Sept 2011

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Stefan Lindegaard
Stefan Lindegaard

The document discusses how open innovation and social media can work together to benefit companies. It notes that interaction and involvement are key elements for both open innovation and social media. Companies need strong capabilities in open innovation and social media to out-innovate competitors by gaining a better understanding of markets, accessing new partners, and improving employee skills. The document provides examples of how companies can use social media for open innovation purposes such as networking, sharing insights, and doing business intelligence.

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Open Innovation Meets Social Media
INGENUITY Don’t just get a leg up on the competition, get ‘em both up.
UPDATE: Open Innovation Meets Social Media - Sept 2011
Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out- innovate their competitors.
#1 Better understanding of markets, technology and trends #2 Better access to new, potential external partners! #3 Improved mindset, skills for employees!
Directed Directive, invitational Directive, participative Instructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
80/20 to 50/50 in 3 years
“We are in the match- making business”
Social Interest Graph Graph - Relationships - Expansion and between contraction of individuals social networks online around interests and events
7024 839 62 69 44
#1 Seed now to reap future benefits! #2 It’s a people thing! #3 It happens everywhere! #4 Be practical!
Researchers Digital natives Writers Networkers Speakers
UPDATE: Open Innovation Meets Social Media - Sept 2011
UPDATE: Open Innovation Meets Social Media - Sept 2011
Get insights, become an influencer
Identify people for the Do business intelligence interest graph and become an influencer
A platform for sharing - and learning
Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard

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UPDATE: Open Innovation Meets Social Media - Sept 2011

  • 2. INGENUITY Don’t just get a leg up on the competition, get ‘em both up.
  • 4. Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out- innovate their competitors.
  • 5. #1 Better understanding of markets, technology and trends #2 Better access to new, potential external partners! #3 Improved mindset, skills for employees!
  • 6. Directed Directive, invitational Directive, participative Instructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
  • 7. 80/20 to 50/50 in 3 years
  • 8. “We are in the match- making business”
  • 9. Social Interest Graph Graph - Relationships - Expansion and between contraction of individuals social networks online around interests and events
  • 10. 7024 839 62 69 44
  • 11. #1 Seed now to reap future benefits! #2 It’s a people thing! #3 It happens everywhere! #4 Be practical!
  • 12. Researchers Digital natives Writers Networkers Speakers
  • 15. Get insights, become an influencer
  • 16. Identify people for the Do business intelligence interest graph and become an influencer
  • 17. A platform for sharing - and learning
  • 18. Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard