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and UX
                Anne Miles
     www.redtoadmedia.com
            @redtoadmedia
               +Anne Miles

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What creates good UX?




-Peter Morville
http://semanticstudios.com/publications/semantics/000029.php

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A Good UX

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Bad UX

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UX on the web is not …
    UI - user interface design
                    or
   Usability - ease and clarity of use
          for a set of controls

             or
Visual Design -making an impact

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Visual Design: Color

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Visual Design: Typography

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Visual Design: Hierarchy

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Visual Design: Balance

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Visual Design: Rhythm

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Visual Design: Emphasis

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Usability/UI Design
•   Consistency   • Error Handling/Prevention
•   Metaphors     • Forgiveness
•   Simplicity    • Error recovery
                  • Workload Reduction
•   Visibility    • Supportive automation
•   Feedback      • Free cognitive resources
•   Structure     for high-level tasks
•   Sequencing.
•   Help

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Visual Design + Bad UI = Bad UX

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Visual Design + Bad Usability = Bad UX

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Good Usability + Bad Visual Design= Bad UX

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Simple UI + Poor Usability=Bad UX

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Usability vs UX

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UX requires Context

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Good UX Requires Clear Goals

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Where is the “Friends” Button?

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UX = Gestalt




Usability + Interface + Aesthetics that are appropriate to their context

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User Experience
Good UX means users are happy, and makes
 businesses more successful.

                                        Clarity
  Utility
                      UX
  Clear                                Context
  Goals

            Quality   Thoughtfulness   Charm
            Content

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UX is the
establishment
           of a
 philosophy of
  how to treat
        people
-Whitney Hess

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How to Improve UX with your WP Site
         (one philosophy)

 1.Know your users and anticipate their needs.
 2.Be responsive
 3.Provide feedback at points of interaction
 4.Create opportunities for delight
 5.Promote clarity
 6.Simplify
 7.Be appropriate & responsible

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Know your Users

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Know your
Users
            (Clever Twitter integration)

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Be Responsive
Ask questions

Listen

Don’t barrage with huge survey or pop-ups, ask nicely.

Add in sidebar or at bottom of posts

Up to 3 questions.

Use Twitter/FB to engage

Do A/B tests

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User Testing

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Be Responsive
Custom Search Response Phrase,
custom comments phrases

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Promote Clarity (Hierarchy meeting Need)

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Provide Feedback at points of
Interaction

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Provide Feedback at points of
Interaction

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Create Opportunities for Delight (appropriate & responsible!)

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Create Opportunities for Delight (appropriate & responsible!)




                             *not a WordPress site, Hubspot.com

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Simplify

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Be appropriate and responsible:

Choose an appropriate THEME PATTERN
to match information scent/user needs
  Blog            Magazine        Portfolio

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Blog

       Chronologically
       Driven

       No landing pages
       without hacking it

       Do your users care
       about the latest
       posts?

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Magazine

  Landing/
  Category Pages


  More Images


  Sidebar widgets


  Invite repeat visits
  by conveying
  affordances

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Portfolio


    List driven


    Highly visual


    Good for
     e-commerce or
    those not
    content-driven
    (showcases)

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Resources
Plug-ins:
Search Suggest
http://yoast.com/wordpress/search-suggest/

Search Excerpt
http://scott.yang.id.au/code/search-excerpt/#toc-abstract

Breadcrumbs
http://mtekk.us/code/breadcrumb-navxt/

Hacks:
Change “Leave a Reply”
http://wordpress.org/support/topic/how-to-change-wording-of-leave-a-reply

Custom 404
http://www.1stwebdesigner.com/wordpress/how-to-create-a-custom-error-404-
page-for-wordpress/

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Resources
Typography:
Font Squirrel @font-face kits
http://www.fontsquirrel.com/

Google web fonts
http://www.google.com/webfonts

Color:
http://kuler.adobe.com/

Themes:
http://themeforest.net/
                                 Use original photography
UX Resources:                    whenever possible.
Whitney Hess
http://whitneyhess.com/blog/

UX Booth
http://www.uxbooth.com/

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Anne Miles
owner and Toad-in-Chief at
Red Toad Media

Former board member of
Louisville Women in Technology

Former President of Women in Networking 2 (WIN2).

Just published a contribution for Smashing Magazine,
one of the top web design blogs in the world.

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Let’s build a better web.
Thank you.
You may download this presentation at
http://www.redtoadmedia.com/goodies.php

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