The document discusses user experience design (UXD) and the importance of including UXD professionals on product development teams. It provides examples of how UXD can improve outcomes at various stages, including helping understand customer needs during pre-sales, conceptualizing digital strategies during project inception, prototyping and testing designs during development, and iterating based on user feedback. The overall message is that involving UXD from the start of a project can lead to happier end users, more sales and profits for businesses, and the delivery of greater overall value.